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They're Real! Lengthening Mascara by Benefit

They're Real! Lengthening Mascara

staying power(324)
look: everyday
Variation: 0.14 oz/ 4.2 g
0.14 oz/ 4.2 gBeyond BrownBlack

Top Reviews



i love how it perfectly separates my lashes and adds fullness and length

- Sephora User

lengthens gorgeously

- Sephora User

staying power


doesn't clump, lengthens lashes, stays on

- Ulta User

i absolutely love it, it goes on easily and stays on

- Ulta User



while the "better than sex" gives my lashes more of a wispy full look, this mascara lengthens and thickens my lashes giving me the falsie effect

- Sephora User

this brown tinted primer gives my lashes increased length and volume and frames my eyes beautifully without looking unnatural like black mascara does

- Ulta User



it is also super waterproof

- Sephora User

stays on all day but easy to remove (use the sephora waterproof eyemake up remover -the best

- Sephora User


not clumping

no clumps

- Sephora User

no clumps

- Sephora User


not smudging

doesn't flake or smudge

- Ulta User

it doesn't smudge or flake, and looks natural

- Ulta User



it adds a nice layer of inky black mascara, defines each lash, and adds a nice curl to the ends

- Sephora User

this mascara is absolutely amazing it is the best mascara i have ever used it just lifts your lashes is and gives them great volume and is clump free and lasts for a very long time

- Sephora User



it lengthens, seperates, gets even smallest and tiniest of little lashes from the first stroke and best of all which i love the most about this amazing mascara, is that it is literally the best volumizing mascara ever without clumping or flacking, it makes you look like you have fallsies on and the most long lasting, best brush and formula , best and most glamorous huge lashes after just two coats for a volouminous false lash dramatic look for a night out or date night, and you can also get a beautiful natural pretty eye look for daytime or work

- Birchbox User

it works beautifully under mascara for added volume and length and it looks great on its own for a very natural "no makeup" look, making lashes look like they are naturally longer and thicker

- Ulta User
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Sephora userJune 26, 2011


There's been so much hype about Benefit's They're Real! Mascara, so I was very much looking forward to getting my deluxe sample. I've been very pleased with Benefit's many products. Benefit's Lemon-Aid and Bright Eyes and That Gal are three of the five products I wouldn't want to be without, even though I don't use them everyday. Benefit's Boxed Products are the best, too. My most important cosmetic, however, is mascara, which I use each and everyday. I think my eyes are my best feature, so I want to enhance them as much as I can. Our lashes frame our eyes, so finding the best mascara is important to me. I've tried close to every mascara available, and settled on one that lengthens, defines, and seems to add a lot of volume. Each time a new mascara comes out, I try it.I was glad to finally try the deluxe sample but I was hoping for more than I got. My lashes are long and thick, and I want just a little bit more. For that matter, like most women, I'd take a lot if I could get it. I found with They're Real! Mascara that I got fairly decent definition. When used alone, that's about all I got. It coats well, and didn't clump. There was no smudging. However, when used over my regular mascara, I got additional definition, but still no noticeable increase in volume but I did see some additional length or perhaps, a bit of curl. I know for certain I wasn't getting a whole lot of additional length when I used They're Real! Mascara alone, because with my regular mascara, my lashes hit the lens in a certain pair of reading glasses and with They're Real! Mascara alone, my lashes did NOT. This means conclusively that my regular mascara added length that They're Real! Mascara alone did not. I tried this a couple of times, to be certain. That's not to say that They're Real! Mascara failed to add length - it's just proof that my regular mascara adds more, at least for my lashes. You might think that this mascara wouldn't be for me, but I did like the additional definition I got over my regular mascara so I am going to use it for a second coat. There's also something I can't define - perhaps a little bit more curl that I'm seeing, that I also like, especially when applied over my regular mascara.That said, I'm pleased with the extra something I'm getting even if I can't define exactly what it is. « less

- Sephora
Sephora userFebruary 18, 2016

Not my holy grail mascara

It's basically an ok mascara: the brush is good, it does not flake, stays in place even through workout, and it's not too hard to wash off. But it's definitely not the best, or not what I am looking for. I have already fairly long and dark eye lashes, but since I have permanent dark circles around my eyes, mascara (along with under eye concealer) is my go-to tool. I have tried many mascaras in search of my holy grail. This clearly isn't it. As I said my eye lashes are already fairly long and dark, so you'd think a mascara that is supposed to make real average eye lashes look like false ones would be too much for me, but this mascara does not make much of a difference on my eye lashes. It's not a bad thing in itself and I still use it almost every day since the look it gives is natural, but it's not quite enough. Don't get me wrong, I am all for a natural every day look and I don't wear heavy makeup at all. But I was looking for something to make my eyes pop, and this mascara completely fails to do so. I did not find this mascara volumizing or lengthening at all. It almost looks like I am not wearing any mascara. For such a high price tag, I would have hope for it to be at least more visible. Also, it's hard to layer so it's not useful for when I want a more dramatic look. Finally, it clumps quite easily which is a huge bother for me, although I haven't found a mascara that does not clump at least a little, and this one is not worse than average, but not better. In summary, not a bad mascara but definitely not the best one, especially for the price. « less

- Sephora
Sephora userAugust 17, 2012

Better than I thought Mascara could be

Even with all the hype and excited reviews, I wasn't prepared for just how well this mascara works on my lashes. I'd been using Clinique Naturally Glossy Mascara for years and years, but I always try new mascara in case something amazing gets invented. The vast number of new mascaras I tried did not seem to be improvements over my usual mascara. They were just different. Some were too wet, too clumpy, too flaky, too thick, too hairy, too gooey, too hard to remove, too skimpy...not one was a perfect fit for my lashes. When an SA who I thought was wearing false eyelashes convinced me to try They're Real!, I didn't believe it would transform my short, thin, straight lashes into anything that came close to false lashes. Even though I have relatively thick, curly hair, my eyelashes somehow don't follow suit, and I've had to be picky about mascara. I almost always used a lash primer to help add some body and definition. I don't like my mascara to look like fuzzy layers of tar coating my lashes, and I prefer lengthening and definition to thickness. The only mascaras previous to They're Real that held curl in my lashes were waterproof formulas; the kind you have to rip out your eyelashes to remove. They're Real works like a primer, lengthener, thickener, darkener and curler all in one...and it STAYS PUT. I need only one or two coats, which is record-breaking. I let this set for about a minute and when I want to remove it I use my Philosophy Purity. It's a bit more tenacious than other mascaras, so I use a little extra Purity to dissolve it, but removal is still gentle and super easy. I never had the least bit of luck with BeneFit's mascaras, though I adore almost everything else distributed by this brand, but, for me, BeneFit hit the ball out of the park with this mascara! The only slight negative I have with it is that it's very pitch black. Of course this is a good thing with mascara, but I'm a fan of a "no makeup" look, and the intense darkness of this mascara could never blend into "nude" tones. (I have red hair). But I do love the definition and the way this holds a perfect curl throughout wear. My lashes do look like those pretty false eyelashes that enhance eyes without being gaudy. I've found my new favorite! « less

- Sephora
mira userJuly 11, 2019

This is my go-to mascara! Long lasting and really easy to put on! Not flakey or clumpy!

- mira
mira userJuly 29, 2019

I stand by this mascara hands down, I love it, it doesn’t clump my lashes which usually happen to me w lots of mascaras bc I have long and thick lashes, this mascara isn’t too heavy and isn’t too light, wears all day long

- mira


Overall safe Ingredients

Sodium laureth-12 sulfatehazard
Stearic Acidacne
Butylene Glycolacne
Tocopheryl Acetatehazard
Palmitic Acidacne
Acacia senegal gumhazard
Potassium Sorbatehazard

Top video reviews

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Community posts

Profile picture of Madi Scott
Madi Scott
CombinationCombination Skin
Hi, I have THE smallest shortest blonde little lashes. I have volume but I NEED length. So bad. I’ve tried- better then sex, essence, Tarte, and benefit! My favorite ever is JULEP length matters. But they don’t sell it at ulta anymore. Any recommendations? If they’re under $15 that would be cool. 😆
Profile picture of Lexus Lawlor
Lexus Lawlor
OilyOily Skin
It’s more expensive but worth it
Profile picture of Marly Henry
Marly Henry
CombinationCombination Skin
My lashes are very straight and I cannot find a mascara that will hold them in place after I curl them. I hear waterproof mascara is good for that...? I just don’t know what to buy!
Profile picture of Alyssa Pizzano
Alyssa Pizzano
OilyOily Skin
Doesnt flake stays all day and holds the curl
Profile picture of goodness grapes
goodness grapes
CombinationCombination Skin
Best mascara for my ladies who don’t use falsies? Lengthening, voluminizing, doesn’t clump? Preferably drugstore, but I’m open to anything! I have relatively short lashes.
Profile picture of Lexus Lawlor
Lexus Lawlor
OilyOily Skin
This is my favorite mascara and it’s great for adding length to your eyelashes !
Profile picture of Sam
CombinationCombination Skin
Best lengthening mascara? No clumps? #mascara #length #natural #drugstore #simple #lashes
Profile picture of Lauren Beacom
Lauren Beacom
CombinationCombination Skin
Amazing mascara!
Profile picture of Aly
CombinationCombination Skin
The best waterproof mascara that doesn’t flake, or smudge under eyes and lasts for at least the whole school day? (Luxury or drugstore but probably luxury)
Profile picture of Char Z
Char Z
SensitiveSensitive Skin
Lasts forever !!!
Profile picture of Grace Hamilton
Grace Hamilton
SensitiveSensitive Skin
Anyone know a good, voluminous mascara that will make lashes look almost fake and like falsies ?! Thanks !! 💕💕
Profile picture of Lexus Lawlor
Lexus Lawlor
OilyOily Skin
This is my favorite mascara! People always think my eyelashes are fake when I wear it!
Profile picture of Kristina Romero
Kristina Romero
OilyOily Skin
Best mascara for bottom lashes that doesn’t flake or leave black smudges?
Profile picture of Joanne Drio Presas
Joanne Drio Presas
CombinationCombination Skin
They’re real by Benefit! are great for bottom lashes!
Profile picture of ruthie
DryDry Skin
what’s a good mascara that won’t damage my eyelashes? i’ve been using l’oréal’s voluminous lash paradise waterproof but i feel like its really damaging. any suggestions?
Profile picture of Jazmin Jacqueline Handorf
Jazmin Jacqueline Handorf
SensitiveSensitive Skin
What is a good mascara that will not clump??? Price doesn’t matter if it will layer Nicely. :)
Profile picture of Danielle Zimmerman
Danielle Zimmerman
SensitiveSensitive Skin
Benefit’s They’re Real is amazing!
Profile picture of Meg Thompson
Meg Thompson
DryDry Skin
All my lashes wanna do is clump up with mascara! Any clump-free mascaras? high end or drugstore. Thanks!
Profile picture of Kai C
Kai C
DryDry Skin
Try maybelline push up mascara, L’Oréal telescopic, or the benefit they’re real mascara.