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Photo Focus Loose Setting Powder by Wet n Wild Beauty
Wet n Wild Beauty

Photo Focus Loose Setting Powder

$5.99 + SHIPPING


A jack of all trades is what we're calling her. Wet n Wild's Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake.

Key Benefits:

  • No Flashback
  • Doesn't Oxidize
  • Pore Minimizing
  • Smooth
  • Lightweight

Ratings & Reviews

4.793% of 145reviewers recommend this product

Reviews Mentioning Pros:

Reviews Mentioning Cons:

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September 5, 2019

Best Translucent Drugstore Powder EVER IMO!

I am a avid LM Powder user for years (no translucent powder DS and high-end have come close imo) and have been trying to find a DS Powder that comes close with no luck. Until this powder came along, it is VERY close to the point I don't mind using this over the LM Powder. Truly translucent no tint, Same finish, keeps my oily parts matte, most importantly price and no Flashback AT ALL! My only problem is the packaging. The packaging gets really messy once too much Powder is in the cap area causing it to fly everywhere so use sparingly or re-tape some of the holes, but it's not that big of a deal to not purchase. I would definitely recommend for oily skin gals, not sure it would work for those with dry skin as it's pretty matte. 

ulta user
September 02, 2019

Not great.

This is really drying I don't think it will work on most people, maybe if you're super oily but that's about it. The shade translucent isn't very translucent and it will darken your foundation if your pale. It also clings onto dry patches you didn't even now you had and makes the under eyes look crepey. I love a lot of of wetnwild products but this just wasn't it

ulta user
May 04, 2020

This powder is amazing

I have very oily, acne prone skin. My skin tone is around NC 35. I usually use the fit me loose powder but noticed that sometimes that powder made me look a little too heavy. I started preferring a really natural looking base, so I wanted to try a new powder. This one is it! It's so lightweight, sets everything beautifully, and makes my makeup last all day. It doesn't make my under eyes look too dry, which can sometimes be a problem with the other powder. It also makes me look poreless. I definitely recommend this to anyone. The banana tone is very subtle, so I think anyone can get away with it. user
January 8, 2020

Life changing

This is HANDS DOWN the best powder I've ever used. I've tried Coty airspun, too faced born this way, even the cult favorite Laura mercier and nothing has ever made my skin look this smooth and beautiful. I have pretty large pores and textured skin from suffering with acne for years, and I actually had someone tell me that my skin looks like a doll. This powder keeps my oily skin matte without drying it, I don't look cakey anymore, and like i said... my skin looks fantastic!!! I'll never buy another powder again. user
July 1, 2019

One of the best Translucent powders!

If you have oily skin and are looking for something similar/ pretty identical to Laura mercier this is it. The formula and end look is SO similar. I put half and half on my face and honestly couldn't tell much of a difference. Sometimes I feel I stay matte longer with this one. Makes my skin look so smooth and it's so finely milled. I've tried so many drugstore powders in search of something like LM with no luck, but this is definitely it! Also no flashback on my medium-tan/ Tan skin. The only downside is probably packaging can get a little messy since there is no stopper but tbh the product is so good and affordable I don't even care. WNW is killing it with their new drops lately! 

Top video reviews

Skin Tone
Skin Type

Wet N Wild Photo Focus Loose Setting Powder Review & Demo

Aubrey Danielle

Mar 24, 2020 4K views 87 likes

Photo Focus Loose Setting Powder by Wet n Wild Beauty #2



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Photo Focus Loose Setting Powder by Wet n Wild Beauty #4



Photo Focus Loose Setting Powder by Wet n Wild Beauty #5

Review: Wet N Wild Loose Setting Powder in Bananna | Cover FX PowerPlay Foundation in N90

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Community Posts

Profile picture of Samantha Nîîcole
Samantha Nîîcole
Combination Skin IconCombination Skin

I have combo skin that gets oily throughout the day. I currently use L’oréal Freshwear foundation and set with Coty Airspun. I just feel that the coty isn’t setting my makeup as well as I’d like it to. What other setting powders are good? I’m very pale so I usually go for translucent but it can’t have flashback. I also don’t want anything high end/expensive and nothing that will make me look like a cake face lol (any setting sprays will also be helpful) TIA❤️

Community Post Like Button3 LikesCommunity Post Helpful Button1 Helpful
Profile picture of Aspen Collins
Aspen Collins
Combination Skin IconCombination Skin

I haven’t tried it, but I heard the wet n wild translucent powder is a dupe for the Laura mercier one!

Profile picture of Andrea Hernandez
Andrea Hernandez
Combination Skin IconCombination Skin

Any recommendations. I have dry/oily skin. I can’t use any setting powders because they cake after a while of wearing it. I use a cream foundation because it doesn’t cling or sink. But since it’s a cream then it looks oily. What do I do?

Community Post Like Button1 Likes
Profile picture of Nicky B
Nicky B
Dry Skin IconDry Skin

I have the driest skin ever like its so bad. I’ve found that setting my makeup with a powder foundation like the @Matte Velvet Skin Blurring Powder Foundation it works amazing on all skin types I’m pretty sure. Also I’ve found that @Photo Focus Loose Setting Powder is the only loose powder that works with my dry skin I swear by it.

Profile picture of Dorian Lewis
Dorian Lewis
Sensitive Skin IconSensitive Skin

So, I’m a pale skinned gal. I’ve been using Coty Airspun Translucent Extra Coverage powder for about 2-3 years. I’ve noticed how it sorta turns my skin peachy almost orange, but causes MAJOR flashback. Does anyone recommend any setting powders that 1. Don’t cause me to become ghostlike with or without flash photography and 2. Don’t turn me orange?

Profile picture of Sierra Platte
Sierra Platte
Combination Skin IconCombination Skin

I haven’t tried this personally but it’s on my “to try” list! Some reviews I’ve looked at say it’s pale girl friendly and no flashback. You get a lot of powder too for your money!