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Photo Focus Loose Setting Powder by Wet n Wild Beauty
Wet n Wild Beauty

Photo Focus Loose Setting Powder

color accuracy(3)
wet n wildBuy ($5.99)

Top Reviews


no flashback

i love using this for bridal makeup and events because there is no flashback

- Ulta User

truly recommend this setting powder, doesn't show no flashback

- Ulta User

color accuracy

doesn't oxidize

this powder is so finely milled and doesn't oxidize nor make me look cakey

- Ulta User

doesn't change color of foundation either

- Ulta User



this powder is just as good as the high-end brands i own in my collection it keeps me matte all day and doesn't look cakey would definitely recommend

- Ulta User

this powder is airy light, sets your make up, not cakey in any way & my make up still looked great 12 hours later

- Ulta User



my skin looks so smooth and filtered wearing this

- Ulta User

it makes my skin look super smooth and it feels like silk

- Ulta User

staying power


it's so lightweight, sets everything beautifully, and makes my makeup last all day

- Ulta User

it adds a nice touch and it stays on

- Ulta User

pore minimizing

pore minimizing

controls oil and minimizes pores, while also blurring any texture or dryness

- Ulta User

not only that it makes me look so poreless and great

- Ulta User


blends well

soft on the skin, does not cake up, blends well, and leaves your makeup looking perfect

- Ulta User

it has no flashback, it's soft, easy to blend, makes my makeup last & the price is amazing

- Ulta User



smooth, brightening finish

- Target User

it does not darken your foundation or brighten it

- Ulta User

under eye

not good for under eye

i liked it at first then i wore it out and took pictures with it and it caused flashback under my eyesit also darkens my under eye concealer a biti'm fair so it be like that lolother than that it's ok good for day time use not for pictures

- Ulta User

it also clings onto dry patches you didn't even now you had and makes the under eyes look crepey

- Ulta User
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ulta userSeptember 02, 2019

Not great.

This is really drying I don't think it will work on most people, maybe if you're super oily but that's about it. The shade translucent isn't very translucent and it will darken your foundation if your pale. It also clings onto dry patches you didn't even now you had and makes the under eyes look crepey. I love a lot of of wetnwild products but this just wasn't it

- ulta
ulta.com userJuly 1, 2019

One of the best Translucent powders!

If you have oily skin and are looking for something similar/ pretty identical to Laura mercier this is it. The formula and end look is SO similar. I put half and half on my face and honestly couldn't tell much of a difference. Sometimes I feel I stay matte longer with this one. Makes my skin look so smooth and it's so finely milled. I've tried so many drugstore powders in search of something like LM with no luck, but this is definitely it! Also no flashback on my medium-tan/ Tan skin. The only downside is probably packaging can get a little messy since there is no stopper but tbh the product is so good and affordable I don't even care. WNW is killing it with their new drops lately! 

- ulta.com
ulta.com userJanuary 8, 2020

Life changing

This is HANDS DOWN the best powder I've ever used. I've tried Coty airspun, too faced born this way, even the cult favorite Laura mercier and nothing has ever made my skin look this smooth and beautiful. I have pretty large pores and textured skin from suffering with acne for years, and I actually had someone tell me that my skin looks like a doll. This powder keeps my oily skin matte without drying it, I don't look cakey anymore, and like i said... my skin looks fantastic!!! I'll never buy another powder again. 

- ulta.com
ulta userMay 04, 2020

This powder is amazing

I have very oily, acne prone skin. My skin tone is around NC 35. I usually use the fit me loose powder but noticed that sometimes that powder made me look a little too heavy. I started preferring a really natural looking base, so I wanted to try a new powder. This one is it! It's so lightweight, sets everything beautifully, and makes my makeup last all day. It doesn't make my under eyes look too dry, which can sometimes be a problem with the other powder. It also makes me look poreless. I definitely recommend this to anyone. The banana tone is very subtle, so I think anyone can get away with it.

- ulta
ulta.com userSeptember 5, 2019

Best Translucent Drugstore Powder EVER IMO!

I am a avid LM Powder user for years (no translucent powder DS and high-end have come close imo) and have been trying to find a DS Powder that comes close with no luck. Until this powder came along, it is VERY close to the point I don't mind using this over the LM Powder. Truly translucent no tint, Same finish, keeps my oily parts matte, most importantly price and no Flashback AT ALL! My only problem is the packaging. The packaging gets really messy once too much Powder is in the cap area causing it to fly everywhere so use sparingly or re-tape some of the holes, but it's not that big of a deal to not purchase. I would definitely recommend for oily skin gals, not sure it would work for those with dry skin as it's pretty matte. 

- ulta.com

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Community posts

Profile picture of Samantha Nîîcole
Samantha Nîîcole
CombinationCombination Skin
I have combo skin that gets oily throughout the day. I currently use L’oréal Freshwear foundation and set with Coty Airspun. I just feel that the coty isn’t setting my makeup as well as I’d like it to. What other setting powders are good? I’m very pale so I usually go for translucent but it can’t have flashback. I also don’t want anything high end/expensive and nothing that will make me look like a cake face lol (any setting sprays will also be helpful) TIA❤️
Profile picture of Aspen Collins
Aspen Collins
CombinationCombination Skin
I haven’t tried it, but I heard the wet n wild translucent powder is a dupe for the Laura mercier one!
Profile picture of Andrea Hernandez
Andrea Hernandez
CombinationCombination Skin
Any recommendations. I have dry/oily skin. I can’t use any setting powders because they cake after a while of wearing it. I use a cream foundation because it doesn’t cling or sink. But since it’s a cream then it looks oily. What do I do?
Profile picture of Nicky B
Nicky B
DryDry Skin
I have the driest skin ever like its so bad. I’ve found that setting my makeup with a powder foundation like the @Matte Velvet Skin Blurring Powder Foundation it works amazing on all skin types I’m pretty sure. Also I’ve found that @Photo Focus Loose Setting Powder is the only loose powder that works with my dry skin I swear by it.
Profile picture of Dorian Lewis
Dorian Lewis
SensitiveSensitive Skin
So, I’m a pale skinned gal. I’ve been using Coty Airspun Translucent Extra Coverage powder for about 2-3 years. I’ve noticed how it sorta turns my skin peachy almost orange, but causes MAJOR flashback. Does anyone recommend any setting powders that 1. Don’t cause me to become ghostlike with or without flash photography and 2. Don’t turn me orange?
Profile picture of Sierra Platte
Sierra Platte
CombinationCombination Skin
I haven’t tried this personally but it’s on my “to try” list! Some reviews I’ve looked at say it’s pale girl friendly and no flashback. You get a lot of powder too for your money!
Profile picture of daniela del pilar
daniela del pilar
DryDry Skin
Hey! For people who go to Ulta, please what is a good Conscealer, loose powder, Foundation and Highlighter?
Profile picture of Nicky B
Nicky B
DryDry Skin
@Conceal & Define Full Coverage Foundation not that one the conceal and hydrate one, the concealer is good too! @Hydrating Camo Concealer @Instant Age Rewind Eraser Dark Circles Treatment Concealer hands down my favorite concealer @MegaGlo Highlighting Powder
Profile picture of Kira
CombinationCombination Skin
I’m look for new drugstore contouring products (bronzer, highlight, blush, powder etc). Anything under at least 20 dollars?
Profile picture of Fabiola Rubero
Fabiola Rubero
CombinationCombination Skin
What is a good drugstore foundation? & loose powder ? *for combination skin & full coverage *
Profile picture of Abby Riley
Abby Riley
CombinationCombination Skin
i use the Wet n Wild loose powder. i like it a lot!
Profile picture of Seren Griffiths
Seren Griffiths
CombinationCombination Skin
what’s the best setting powder that doesn’t leave you looking cakey & without any flashback? #help
Profile picture of Nicky B
Nicky B
DryDry Skin
Hands down one of my favorites. Definitely one of the only ones I can actually use.
Profile picture of Nicky B
Nicky B
DryDry Skin
Just wondering what setting powders my dry skin ladies are using. I actually have only found one that works with my skin and that’s the hourglass veil powder. It’s just super expensive which if it works I gotta do what I gotta do but I’d like other recommendations just in case!
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
This is a pretty good affordable option that’s not drying.
Profile picture of Jhordan Reeves
Jhordan Reeves
OilyOily Skin
Any good advice on good yet affordable/ drugstore foundation and setting powered ? And eyeliners ? #oilyskin #drugstore #makeup
Profile picture of Ashley Zepp
Ashley Zepp
DryDry Skin
this stuff is amazing
Profile picture of Molly Sullivan
Molly Sullivan
CombinationCombination Skin
what’s a good drugstore powder for when i set my foundation/concealer? i’ve tried my infallible powder but it just isn’t doing it.