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Photo Focus Foundation by Wet n Wild Beauty
Wet n Wild Beauty

Photo Focus Foundation

$5.29 + SHIPPING
4.0(3441)
Amber BeigeBronze BeigeBuff BisqueCaramel Classic BeigeCocoaCream BeigeDesert BeigeEspressoGolden BeigeMahogany MochaNude IvoryPeach NaturalPorcelainRose IvoryShell IvorySoft BeigeSoft IvoryToffee

Details

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cruelty-free
drugstore

Key Benefits:

  • Good Quality
  • Mattifying
  • Buildable
  • Doesn't Oxidize
  • Longlasting
  • Not Creasing
  • Smooth
  • Lightweight

Ingredients

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Ethylhexylglycerin, Sorbitan sesquioleate, Mica, Water, Isopropyl titanium triisostearate, CI 77499, Phenoxyethanol, Isododecane, Cyclohexasiloxane, Cyclopentasiloxane, Adipic Acid neopentyl Glycol Crosspolymer, Silica, Polyglyceryl-4 isostearate, CI 77492, Cetyl PEG/PPG-10 1 dimethicone, Caprylyl Glycol, Laureth-12, Sodium chloride, Dimethicone, Iron Oxides, Disteardimonium Hectorite, Hexyl Laurate, Polysilicone-11, Butylene Glycol, PEG-10 Dimethicone, Lecithin, Glycerin, Ethylhexylglycerin, Sorbitan sesquioleate, Mica, Water, Isopropyl titanium triisostearate, CI 77499, Phenoxyethanol, Isododecane, Cyclohexasiloxane, Cyclopentasiloxane, Adipic Acid neopentyl Glycol Crosspolymer, Silica, Polyglyceryl-4 isostearate, CI 77492, Cetyl PEG/PPG-10 1 dimethicone, Caprylyl Glycol, Laureth-12, Sodium chloride, Dimethicone, Iron Oxides, Disteardimonium Hectorite, Hexyl Laurate, Polysilicone-11, Butylene Glycol, PEG-10 Dimethicone, Lecithin, Glycerin

Ratings & Reviews

4.072% of 3441reviewers recommend this product

Reviews Mentioning Pros:

Reviews Mentioning Cons:

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walgreens user
March 01, 2017

Holy Grail Foundation!

Now, I'll admit, I was a bit skeptical of buying this because of its price, but I am so glad I did! I have dry-to-normal, fair skin, and this foundation works like it was made just for it. Pros: - Great shade range (at least for us pale princesses) - Doesn't oxidize (I live in the humid Louisiana and normally have problems with major oxidation, but not with this guy) - CHEAP, CHEAP, CHEAP!!! For me, it works better than ALL of the drugstore AND high-end foundations I've tried (which includes many, many) - Has a satin finish, definitely more matte than dewy. (but keep in mind I have very dry skin, so your experience may differ) - Long-wearing (looked flawless day til night, even after working out in the humid weather). - Doesn't emphasize pores, and stays in place throughout the day. - Medium-to-full coverage (buildable without looking cakey//as for the consistency, right inbetween watery and thick). - Natural looking, but still somehow manages to cover eyelid veins, redness, and freckles. (looks like skin). - Easy to apply and blend (comes with spatula-like wand, very handy for those who dislike foundation sinking into their wrist/fingers when applying. I normally blend downward with a flat-top stippling brush, then go over with a damp BeautyBlender for the perf finish). With every foundation, there come cons: - Made for those with neutral-yellowish undertones, though this isn't much of a bother since it can be fixed easily. (I have pink-to-neutral undertones). - Sticks to dry patches (can be avoided by cleansing, exfoliating, and moisturizing before applying. A hydrating primer will help plenty as well). Phew, sorry for practically writing an essay, but this review is so complex because I DO NOT WANT YOU TO MISS OUT ON THIS FOUNDATION. As someone who hoards makeup, researching and testing as much as possible, scouting for the best, it's a relief to have come across Wet N Wild's Photofocus Foundation, and for so cheap! It's living proof to never judge a book by its cover! I am very impressed, Wet N Wild. You did great!

ulta.com user
September 21, 2017

Returned it.

I'd heard such great reviews on it but wasn't totally sold until on a whim I decided to give it a shot knowing I could return it. And I DID return it.I am a 27 year old fair skinned redhead with generally clear skin that is more on the oily side.I tested this with out a primer, set it with Rimmel matte powder, sprayed it with Mac Fix+. I applied it with a real techniques sponge (damp).Pros:For the drugstore, they have a decent color selection.I got porcelain which was nearly a perfect color match for me.The price can't be beat, and for the price I wasn't mad at it for not working out for me.Cons:Literally smells like a can of paint. It's very strong (but goes away after it's blended in and set down)Has no pump and instead a strange spatula applicator.Upon first application it immediately sunk into my pores and was difficult to blend out. I had to go over it over and over again to make it not look patchy or streaky.It appeared a little heavy and cakey. It didn't look bad from far away but a little closer it just didn't look as nice as I wanted it to. I didn't think it was horrible (I tried the Loreal matte infallible foundation awhile back and hated it) but it wasn't worth keeping.I could feel it on my skin even right after application, it felt a little heavy and I could tell I was going to get a lot of oil coming through. I wanted to give it a fighting chance to redeem itself, but I already knew I'd be returning it the next day.The heaviness got worse, I did get very dewy, more so than I care for. My face almost felt itchy and like it was about to start stinging several hours in. I didn't make it the full day, maybe 6 hours before I just could not take it any longer and had to wash it off. But to be honest I was wanting to wipe it off after first applying it. It seemed to break me out a little too, the next day I had several small pimples and I usually don't get breakouts anymore. « less

ulta.com user
April 14, 2018

Amazing product!

I seriously don't know why so many people talk about the scent of this. It smells EXACTLY like the naked skin foundation & no one mentions that. The smell is strong if you smell it in the jar but as soon as you put it in your face, it goes away. As far as performance, this is amazing. It's has a semi/satin matte finish that looks like skin with the right primer. It's perfect for everyday. You can sheer it out with a dewy primer or moisturizer mixed in or you can put on a thin layer for a daytime medium coverage look or you can build it up for more coverage. It never looks cakey. It never separates. It doesn't break up around my nose, even when I had extremely oily skin. Now that I have dryer skin, I love poring this with the backlight PF or the spotlight primer from physicians formula. It's amazing! I have a perfect shade too, which is hard for me to find, I almost always have to mix foundations. I'm in swan in TF born this way, ID Naked in 1.0. Buff in revlon Colorstay. 120 in fenty. & soft Ivory is perfect for me. I would & have recommended to everyone because I truly think anyone could use this & find their own way to love it! Foundation is so personal. It's like scents. If you like an extremely versatile foundation that builds up easily for full coverage without the cake but also has the consistency that mixes well with other products for more sheer, natural coverage...this is for you! It's just awesome « less

rowen profile photo
rowenMIRA BEAUTY user
July 23, 2019

I normally have a problem with drug store foundations oxidising to orange because of my yellow undertone, but this one did not! I love the way it makes my size look, it isn’t cakey or patchy and it doesn’t crease. Would definitely recommend if anyone needs a drug store foundation :)

walgreens user
June 20, 2017

New Favorite

I recently purchased this foundation after watching dozens of videos raving about it. I normally don't buy into the hype from beauty gurus promoting products, but I figured this is cheap and it couldn't hurt to give it a shot. For reference, I have combo skin with super oily areas, random redness and some light, occasional acne, so no huge problems to cover up. I also hate wearing foundation. I can't stand the feeling of product on my face and it's caused me to return/toss/pass along many a foundation because I knew I would never touch it. My usual routine is to use some concealer on any of my "problem" areas, just to make my skin look uniform, and I'm happy with that coverage. This foundation pleasantly surprised me. It dries down to a semi-matte finish and feels and looks, for the most part, like skin. It sets pretty quickly and doesn't leave behind a tacky residue, so your face doesn't feel oily or gross. I wouldn't say this lasts all day on me, but it does last a full work day (office job, 9-10 hours) with only minor fading around my nose and on my forehead. I also wear glasses, so it of course rubs off a bit under the nose pieces, but I have yet to find a foundation that doesn't do that. However, considering how oily I get, that's pretty awesome! It does have a slight fragrance (as a lot of people have said, it smells a little like paint) but I'm sensitive to that sort of thing and it doesn't bother me after the product is on, so you won't notice it while wearing it. I would say this has solid medium coverage and will disguise redness and most acne. It does cling a bit to some dry spots, but nothing crazy! Also, I'm guessing I'm around an NC20 or 25 in MAC foundations (never been matched and don't own any, but that's what I've gathered by comparing some shades in other brands that do match me on Temptalia's foundation matrix) and I purchased Buff Bisque initially. It is a bit too dark for me but will be perfect in the summer. I plan on purchasing the next shade down with this undertone (Nude Ivory) and I think that one will be perfect. I should also point out that I have pretty yellow skin and the neutral undertone worked best for me (I don't pay a lot of attention to undertone, so maybe that's normal for me). Overall, this is a great foundation if you're looking for something cheap, medium coverage and light on the skin.

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Community Posts

Profile picture of vanessa damian
vanessa damian
Combination Skin IconCombination Skin

Ive been looking for a good drugstore/cheap concealer and foundation for my mom who has oily, light, neutral skin and brown eyes. Something that wont look cakey ❤️ #bestproduct

Profile picture of Natalie Grasso
Natalie Grasso
Dry Skin IconDry Skin

This is also really great, you may need to mix shades for your mom because the shade range could be more broad. Hope this helps!

Profile picture of Sasha Zengin-Karaian
Sasha Zengin-Karaian
Dry Skin IconDry Skin

Does anybody know of a good foundation? I’m looking for something high coverage and good for dry skin, but not too greasy and at a good price point. I used to use the elf BB cream but it feels very heavy on my skin and gets cakes.

Community Post Like Button1 Likes
Profile picture of Rachel Miller
Rachel Miller
Dry Skin IconDry Skin

Wet n wild

Profile picture of Tatiana C
Tatiana C
Combination Skin IconCombination Skin

Any good natural looking or light coverage foundation for combination skin with oily T-zone? I currently use glossier perfecting skin tint & love it but just trying to possibly branch out a bit.

Community Post Like Button2 LikesCommunity Post Helpful Button1 Helpful
Profile picture of Makayla Looney
Makayla Looney
Combination Skin IconCombination Skin

sooo good and soo affordable