Now, I'll admit, I was a bit skeptical of buying this because of its price, but I am so glad I did! I have dry-to-normal, fair skin, and this foundation works like it was made just for it.
- Great shade range (at least for us pale princesses)
- Doesn't oxidize (I live in the humid Louisiana and normally have problems with major oxidation, but not with this guy)
- CHEAP, CHEAP, CHEAP!!! For me, it works better than ALL of the drugstore AND high-end foundations I've tried (which includes many, many)
- Has a satin finish, definitely more matte than dewy. (but keep in mind I have very dry skin, so your experience may differ)
- Long-wearing (looked flawless day til night, even after working out in the humid weather).
- Doesn't emphasize pores, and stays in place throughout the day.
- Medium-to-full coverage (buildable without looking cakey//as for the consistency, right inbetween watery and thick).
- Natural looking, but still somehow manages to cover eyelid veins, redness, and freckles. (looks like skin).
- Easy to apply and blend (comes with spatula-like wand, very handy for those who dislike foundation sinking into their wrist/fingers when applying. I normally blend downward with a flat-top stippling brush, then go over with a damp BeautyBlender for the perf finish).
With every foundation, there come cons:
- Made for those with neutral-yellowish undertones, though this isn't much of a bother since it can be fixed easily. (I have pink-to-neutral undertones).
- Sticks to dry patches (can be avoided by cleansing, exfoliating, and moisturizing before applying. A hydrating primer will help plenty as well).
Phew, sorry for practically writing an essay, but this review is so complex because I DO NOT WANT YOU TO MISS OUT ON THIS FOUNDATION. As someone who hoards makeup, researching and testing as much as possible, scouting for the best, it's a relief to have come across Wet N Wild's Photofocus Foundation, and for so cheap! It's living proof to never judge a book by its cover! I am very impressed, Wet N Wild. You did great!