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Photo Focus Eyeshadow Primer by Wet n Wild Beauty
Wet n Wild Beauty

Photo Focus Eyeshadow Primer

3.9(441)
drugstore
$5.00
staying power(60)
hydration(48)

Top Reviews

staying power

longlasting

best stuff ever lasts all day

- Cosmeticcapital User

my eyeshadow glided on effortlessly and more importantly it stayed on all day without creasing

- Beautybay User

hydration

drying

i bought it thinking it would work mainly with their shadows, i could not be any more wrong, i make a swatch on my wrist, and it just got so stiff and it dried like glue, it was horrible

- Walgreens User

even once dried, i notice the eyeshadows do not apply smoothly and it applies patchy and uneven

- Walmart User
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Total 441 reviews
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boots.com userMarch 6, 2012
2

Confusing product description

First of all, I can't work out whether this is a eye concealer or eye primer or both in one.It says Eye Primer + Brightener so I guess its both!However, as I find with most products that try combining two purposes together into one multipurpose product, its usually a wonderful hit, or a miserable fail.The consistency of it is smooth and creamy and has tiny shimmer to it as well which is good to help brighten the under eye area, but it does leave a slight dry patch which I guess will be more noticeable on people with dry skin.As a primer it doesn't do much for me as it doesn't seem to make the eyeshadows any more vibrant or long lasting! 

- boots.com
well.ca userMarch 6, 2019
5

I really love this product! Applies smoothly and evenly, dries quickly. I didn’t have any tackiness while applying my eye shadow... no sticky mess.My eye shadow goes on smoothly and the colors are vibrant. Stays on all day. I experienced no color fading or creasing on my 50 year old eyes. I’m very impressed! 

- well.ca
walmart.com userJune 20, 2018
5

I have the oiliest eyelids ever. I could never wear eyeliner anymore because it would never stay on. I heard about Wet and Wild eyeshadow primer and it is wonderful. My eyelids stayed dry and eyeliner stayed intact. All other high end products never performed. THANK YOU WET AND WILD. 

- walmart.com
ulta userOctober 10, 2018
5

love this, works great for greasy eyelids

I bought this because I have greasy eyelids that causes my concealer and eyeshadow to crease and basically slide off. This primer is amazing because it is matte but not drying and uncomfortable plus it lasts all day through sweat.

- ulta
beautybay userJune 27, 2020
5

This makes it STICK

My eyeshadow literally sticks to my eyelid all day and all night. I went in the shower and had to wash my face twice after the shower to get the eyeshadow off my face. Dries really quickly and it doesn't feel heavy on the lid. Very good eye shadow primer and the price is amazing.

- beautybay

Ingredients

Overall safe Ingredients

acnesafehazard
SafeAcneIrritantHazard
Talcacnehazard
Cyclopentasiloxanehazard
Phenoxyethanolhazard
Sorbic Acidhazard

Top video reviews

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Community posts

Profile picture of Melissa Vickers
Melissa Vickers
CombinationCombination Skin
Ya girl over here needs help with my eyeshadow I don’t usually wear eyeshadow because I live in Arizona and summertime kills my makeup especially my eyes. Cause I tend to sweat underneath or sometimes around my eyes 👀. And I also think I have a type of eyelid that causes my eyeshadow to not be able to be see as great as normal eyelids. I think it’s called hooded eyelids and thank fully if I can still find them I found some videos that show how to get ur eyes to look better. But I don’t know where to start. First and foremost I don’t have money for anything expensive but could possibly splurge on a good item. If needed. I have green eyes 👀 that change colors sometimes and i dont know what shades would make my eyes look really nice and pop. And not sure with brushes or eyeshadow primers if that’s even what you call em haha 😂 ladies please feel free to give me any advice on eyeshadow or makeup in general cause I still would consider myself to be a newbie to the makeup world. I’m in desperate need of some help with this lol and I’ll only be able for the most part to buy products offline so give me any good tip y’all have I’d greatly appreciate it thanks so much 🔎🔎🆘💃🏼✨💁🏼‍♀️💅🏻🍀💄🙏🏼🤞🏼👗👠👜🕶🐛🦋🎯
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
I have hooded eyes too and I’ve learned a lot of amazing tips from Wayne Goss on YouTube, he’s really thorough, his tips are easy to follow and he’s just a joy to watch period. And I sweat really bad everywhere in spring and summer, and I live in North Carolina so I deal with a ton of humidity as well, and I’ve been using this eyeshadow primer for years and my eyeshadow does not budge until I take it off, no matter what the weather is like, and you can get it for less than $4 at Walmart. As for eyeshadows, Profusion has a ton of different palettes to choose from and they’re really affordable and good quality, you can find them at Target and most Walmarts, and e.l.f. has amazing eye and face brushes for cheap. And I personally think deep purples/plums look really pretty with green eyes, but it’s really whatever colors make you happy. I hope at least some of this helps :)
Profile picture of Donovan Cummings
Donovan Cummings
CombinationCombination Skin
So my eye has a deep crease with oily eyelids and it is resulting in the top half of my eyeshadow always wearing off prematurely and I wanted to know if anyone could recommend any products to use to help combat this issue/ any eyeshadow blending techniques are appreciated
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
I have very hooded eyes too, they can be frustrating to work with. But I’ve been using this primer for a couple of years and it’s amazing, my eyeshadow lasts with no fading or creasing even after 10-11 hours, and since you have oily lids putting an oil control primer underneath will probably help a lot. And if you’re interested in finding new techniques, Wayne Goss has several YouTube videos on hooded eyes and they’re really helpful.
Profile picture of Samantha Agpalo
Samantha Agpalo
CombinationCombination Skin
opinions of what the best drugstore setting powder and eye primers are? i’ve used the elf eyelid primer and i think it’s good but i wanted to know other recommendations... i also tried the almay setting powder bc i just grabbed the first one i saw at target and also because i’m not experienced in makeup 🥺
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
This keeps my eyeshadow from fading or creasing all day it’s amazing, and you can get it for less than $4 at Walmart. And I agree with the e.l.f. Halo Glow Setting Powder, it’s really pretty if you like a more dewy finish.
Profile picture of Victoria Fleming
Victoria Fleming
CombinationCombination Skin
Best drugstore eyeshadow?? I live in tiny town and have to Travel over hour to get to an ulta or sephora
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
Wet n Wild’s eyeshadows are great, really pigmented and easy to blend, you can get a better deal on them at Walmart but they’re already really affordable. Also, their eyeshadow primer is amazing and makes any eyeshadow last all day without any creasing.
Profile picture of Jenni Ma
Jenni Ma
CombinationCombination Skin
Anyone have suggestions on a good oil free eye shadow primer? I’ve been using ELF and I think it’s making my lash extensions come off quicker than it should.
Profile picture of Natalie
Natalie
CombinationCombination Skin
I don’t know about extensions, but I love this primer for oily lids! Just make sure you use a tiny amount, and blend it really well in your inner corners.
Profile picture of Mia Carmella
Mia Carmella
CombinationCombination Skin
What are some good eye and face primers for ?Look below for what type of skin I have (Help) Thanks
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
This is a great eyeshadow primer, my eyeshadow lasts 10-11 hours easy, and I Heart Revolution have some great face primers, whether you want a pore filling or more hydrating or dewy primer they have good options.
Profile picture of Alesha Sahler
Alesha Sahler
OilyOily Skin
Looking for an eye shadow that will stay on all day
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
ColourPop, Wet n Wild, NYX and Morphe all have great eyeshadows. And I use this primer underneath all my eyeshadows and it never fades or creases even after 10-11 hours.
Profile picture of Traci Martin
Traci Martin
CombinationCombination Skin
Hey everyone. I really need a good cheap eye primer. What are the best ones ?
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
I’ve been using this forever and I’ve never had my eyeshadow fade or crease with this, even after 10-11 hours. And you can get it for less than $4 at Walmart.
Profile picture of Ashley
Ashley
OilyOily Skin
How do I prevent my eyeshadow from creasing? What products do I use!?
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
My eyeshadow never creases and lasts all day with this.
Profile picture of Cristina Pulgarin
Cristina Pulgarin
CombinationCombination Skin
Want to replace my eye primer. One that doesn’t crease and lasts all day.
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
This does not crease or fade one bit and I’ve worn it for 10-11 hours.