foundations for combination skin
best eyebrow products
Fenty Beauty
top matte lipsticks
vegan concealers
Subversion Lash Primer by Urban Decay
Urban Decay

Subversion Lash Primer

staying power(37)
look: everyday

Top Reviews



it makes my lashes instantly longer and thicker

- Sephora User

i use it every day and love how long it makes my mascara last

- Ulta User



this one adds nice length and volume

- Sephora User

this is a great primer that build volume and makes any mascara budge proof

- Sephora User


not smudging

really makes your lashes look long and full also no smearing or flakes from you mascara

- Ulta User

really makes your lashes look long and full also no smearing or flakes from you mascara

- Ulta User

staying power


this primer mask my mascara last all day better then waterproof mascara, i recommend it to everyone i know and use it with urban decays perversion mascara

- Sephora User

my mascara stays put and beautiful all day

- Ulta User



it keeps any mascara i wear over it from clumping and it doesn't say waterproof but i totally wore this in the pool and still looked amazing

- Sephora User

paired with the perversion water-proof mascara this stuff is magic

- Ulta User


not clumping

no clumping

- Ulta User

no more clumps

- Sephora User



makes my lashes fuller and curlier

- Sephora User

i use an eye lash curler and this primer

- Sephora User



i highly suggest this to anyone who needs volume and still keeping that natural look

- Ulta User

i apply it to clean dry lashes before applying my mascara using the duo together creates the most wonderful lashes, very natural looking but long and full

- Ulta User
Sort by
Total 925 reviews
Filter by
ulta userOctober 07, 2018

I did not think I needed this until I tried it...

I love Urban Decay Perversion mascara, and I eyed this lash primer for awhile before taking the plunge since it is fairly expensive. I loooove it. I use it on days I want my mascara to be extra dramatic, because it does take some extra time to apply and I often don't have time in the mornings. Otherwise I would wear it every day. The product tends to stick down in the bristles of the brush, so I have found that I have to work it into the base of my lashes with a back and forth motion and then sweep it upward. It gives the look of using an eyelash curler and makes the mascara appear thicker over top without being clumpy. This is fantastic product to give your eyes a little extra wow factor without having to use falsies or layer on mascara.

- ulta
Sephora userMarch 3, 2016

Holy Grail!

I first received a sample of this in the Time to prime (or something like that) kit from Sephora. I didn't really like it at first, because I'm more a fan of the long and clump-free lashes rather than tons of volume, BUT when i tried and learned my own technique, this thing is the bomb!! I curl my lashes, and apply a very thin layer on the lashes, focusing on building up the length rather than the volume, and then i apply a mascara after 20-ish seconds of waiting. My lashes get so long and (of course depending on the mascara) clumpfree. Haven't tried it with the Perversion mascara, but works just fine for me with my personal favorites. Just bought my second full-size!! In love.

- Sephora
sephora userDecember 30, 2014

Uncurls my lashes

In addition to uncurling my lashes, it's incredibly clumpy and difficult to apply without getting too much chunks of product on my relatively sparse lashes. Volume-wise, this didn't do much for me. I think the one redeeming feature is that it lengthened my already-long lashes. In summary--great if you want longer lashes. Not so great if you want volume. If you find that it uncurls your lashes (which it totally did), I would typically wait an hour to re-curl after applying on my mascara because my lashes remain quite wet-feeling for some time after using this primer.

- sephora
ulta.com userNovember 17, 2016

Love This!

I bought this on the recommendation of an Ulta employee when I mentioned my lower lash mascara (waterproof) always ends up smudging onto my skin. She said maybe a primer would help the mascara adhere and not smudge. I am so happy I ended up trying this product. I do notice a decrease in the smudging of my lower lash mascara however I'm more impressed with how this makes my top lashes look. This really makes my lashes look full, defined and longer than just using mascara after I curl my lashes. I thought the fact that it's white and not clear would bother me but as long as I apply a good coat of mascara the white is not noticeable.

- ulta.com
Sephora userJanuary 19, 2017

This primer makes my lashes look gloriously long and full and still natural. I have been looking for a mascara that does this for years and, finally, a Sephora video introduced me to Subversion. It is not clumpy; it volumizes and lengthens perfectly. I have a mild problem with how heavy my lashes feel when I wear it but I have sensitive eyes and I'm not used to wearing much mascara at all. I normally would just do a quick swipe across them because they are naturally curly and I was always afraid of them looking unnatural. This primer solved so many of my mascara problems and is easily one of the best buys at Sephora.

- Sephora


Overall safe Ingredients

Euphorbia Cerifera Waxacneirritant
Butylene Glycolacne
Tocopheryl Acetatehazard
Ascorbyl Palmitateacne
Stearic Acidacne
Myristic acidacne
Cera albaacneirritant

Top video reviews

First Impression Review: Urban Decay Perversion Mascara | Sona Gasparian

06/23/2014 83275 views 1458 likes

Subversion Lash Primer by Urban Decay #2

First Impression Review: Urban Decay Perversion Mascara | Sona Gasparian

06/23/2014 83275 views 1458 likes

Subversion Lash Primer by Urban Decay #3

Cool Matte Look Tutorial by Leyla Rose | Naked Ultimate Basics | Urban Decay

08/30/2016 85670 views 399 likes

Subversion Lash Primer by Urban Decay #4

Urban Decay Perversion Mascara & Subversion Primer Review | Bailey B.

08/13/2014 19048 views 515 likes

Subversion Lash Primer by Urban Decay #5

My Everyday Makeup Organization

11/23/2016 44408 views 1682 likes

Subversion Lash Primer by Urban Decay #6

Declutter with Me-Mascara!! Makeup Graveyard!

03/10/2015 36375 views 1787 likes

Subversion Lash Primer by Urban Decay #7

First Impression: Urban Decay Perversion Mascara Review

05/11/2015 46558 views 782 likes

Subversion Lash Primer by Urban Decay #8

Late-Night Lightyear | Steal This Look | Urban Decay | Tutorial

07/18/2016 33828 views 329 likes

Subversion Lash Primer by Urban Decay #9

Graphic Cat-Eye Look | Leyla Rose Naked Palette Tutorial | UD Confessional | Urban Decay

09/09/2016 34198 views 215 likes

Subversion Lash Primer by Urban Decay #10

All-Matte Naked Ultimate Basics Palette Tutorial | Steal This look | Urban Decay

09/22/2016 36340 views 710 likes

Subversion Lash Primer by Urban Decay #11

Multicolored Cat | Steal This Look | Urban Decay | Tutorial

07/19/2016 30181 views 399 likes

Similar Products

Community posts

Profile picture of Morgan Moreno
Morgan Moreno
DryDry Skin
Best drugstore mascara for length and fullness without getting too clumpy? Or a combo of favorite mascaras together?
Profile picture of Deanna Melillo
Deanna Melillo
DryDry Skin
Use a primer first! To some degree it doesn’t matter what brand you use. As long as you use a primer it helps to not layer so much mascara on, gives volume and length and helps later on to make the process to to it off so much easier. I use the Urban decay primer or Lancôme. They are both basically mascara just in white. I apply it on both my top and bottom lashes. And to top it off I use the Maybelline rocketeer mascara. @Volum' Express The Rocket Mascara
Profile picture of Meg Thompson
Meg Thompson
DryDry Skin
I feel like I’ve tried everything for my eyelashes and they are still short and clumpy with and without mascara! I have watched sooo many youtube videos on different mascara hacks and different ways to apply and nothing helps..., Any tips??? Thanks!
Profile picture of Kaitlynn Ha
Kaitlynn Ha
DryDry Skin
have u tried lash primer ? i use this one and have liked it a lot :) but i feel like any lash primer helps a lot