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Eyeshadow Primer Potion - Sin by Urban Decay
Urban Decay

Eyeshadow Primer Potion - Sin

$24 + SHIPPING
4.2(656)

Ingredients

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CI 77163, Aqua, Phenoxyethanol, Trihydroxystearin, Synthetic beeswax, Iron Oxides, Polyethylene, VP/Eicosene Copolymer, Triethylhexanoin, CI 77891, Sorbitan sesquioleate, Disteardimonium Hectorite, Propylene carbonate, Cyclopentasiloxane, Dimethicone, Hydroxystearic/Linolenic/Oleic Polyglycerides, Isododecane, Trimethylsiloxysilicate, PEG-40 Stearate, CI 77163, Aqua, Phenoxyethanol, Trihydroxystearin, Synthetic beeswax, Iron Oxides, Polyethylene, VP/Eicosene Copolymer, Triethylhexanoin, CI 77891, Sorbitan sesquioleate, Disteardimonium Hectorite, Propylene carbonate, Cyclopentasiloxane, Dimethicone, Hydroxystearic/Linolenic/Oleic Polyglycerides, Isododecane, Trimethylsiloxysilicate, PEG-40 Stearate

Ratings & Reviews

4.279% of 656reviewers recommend this product

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Sephora user
February 27, 2015

My Holy Grail

The following is a love letter to Urban Decay Primer Potion:I started using it a couple years ago, and I could go on forever about this product! I do not know what I would do had this primer not been invented. I rant and rave about it to friends who haven't heard of or used eye primer. I have oily skin, but on a night out, this primer without exception holds my eye makeup on through the night, and even, if need be, into the morning for brunch (I will admit, I have done it before)! You can start out your day with a natural looking eye, and build on later for a smokier look; even the shadow/liner you apply later will stay put. This product is a part of my regimen virtually every day, and it is worth the money, one hundred percent! There is no drug store dupe or substitute I could replace this with.Also, a little goes a long way. Even using it all the time, I only need to purchase a new tube every five to six months or so. Plus, it enhances the appearance and utilization of your eyeshadow, which adds even more value.This colour is pretty much invisible, which works for me and doesn't irritate my lids. The 'Fawn' colour may create a better base for your eyeshadow if your eyelids are darker or somewhat veiny. Both are the same quality.So glad I tried this out. Thank you, Urban Decay! « less

Sephora user
July 7, 2015

My skin is combination/oily, and my lids get a little oily throughout the day especially in the summer. I tried a thin layer of this primer on beneath a heavy amount of eye shadow and it lasted a full 12 hours with no creasing. I believe it could have gone more than 12 hours without creasing if I had kept it on. I only needed to use the tiniest dab of this stuff and it went such a long way - if I over applied it was a huge mess and didn't perform as well. It is very matte and stays matte for as long as you have it on. Its also an extremely full-coverage primer and creates a literal 'barrier' on the lids. The only downside for some may be that the color is pretty yellow. The yellow tone isn't as noticeable if you apply a controlled amount, but since this is such a full-coverage/matte primer it dries in a solid layer and the color sits on top of the skin so its naturally a little more noticeable. My skin is very yellow toned and I get a bit of redness and dark circles around my eyes, and it corrects the color well. Basically if you use a tiny amount of this stuff per lid, it looks perfect! the tube will last you a year! « less

ulta.com user
August 15, 2016

Godsend!

I have tried 2 other eye primers, both supposed to be "wonderful", but this one...I have no words except phenomenal! I have oily skin, oily eyelids. No matter what wonder-shadow I wear, it's going to crease and fade and/or smear. I pat my eyelids to take away any extra shine, apply a decent amount (too little won't last as long and actually does crease and/or fade a little bit, just not near as bad as having none of this primer on at all!), give a few seconds each lid to dry a bit, then start my eye look. I got a sample tube as a free gift with purchase. I have been using that little tube for at least a month, it's lasted all this time with everyday use. I apply my makeup around 7:20 or so in the morning for my 8-hour shift at a warehouse-style retailer where I do a lot of physical work with heavy lifting and get hot and sticky, and it's still going strong 12 hours later. Mind you, there are the occasional times it doesn't last as long, just depends on the circumstances-did I use enough, did I rub or touch my eyes a bit throughout the day?- things like that. But I am hooked! « less

Sephora user
February 7, 2013

Haight, Woodstock, Free Love, + Breathless Review

First off I want to stay the the new eye shadow formula from UD is amazing: Soft, Highly Pigmented, Long wearing, Bright, and super fun colors.Haight: This Bright blue shimmery tropical ocean blue-turquoise color is just so beautiful and bright and great for mermaid, beach, spring, summer, tropical and funky-fun looks. Its my favorite blue out of their new line of colors. Its so versatile and its not the type of blue that looks-wrong as blue is notoriously hard to pull off for make-up beginners. You won't have a problem with this one. It also mixes so well with other colors such as coral, orange, green, purple and other blues.Woodstock: Super fun funky bright-dark pink color that I even sometimes apply on over my lip stick or use as a blush. Its versatile, its great for night time. And one of its best applications is putting it on very lightly for this beautiful light-bright pink glow that you can mix with natural colors to give you a unique smoldering smokey bedroom look. Or even a kind of sleepless Tim Burton look. Very Cool.Free Love: I love. This color is the color of sunset, and also has a tropical feel to it. Its name brings inspiration from the 60's 70's and is great for those kinds of looks. Its highly mixable with other colors and also looks great on by itself if you have similar undertones. Or looks great super faintly dusted on for a magical looking kind of super natural appearance.Breathless: The color that came with the four compact is a great universal that like all UD shadows looks great feint, or high pigmented depending on how much you apply. Its a warm-beige-slight purple color that you can mix with just about anything and also makes a great crease color, or eyebrow bone illuminating or by itself for a beautiful natural bedroom look... Or you can just get dark and funky with it.I love all these colors so much and highly recommend them. They last forever and are such a great investment. I still have old UD eye shadows that are still lasting me an eternity and these new pigments are even better. At least try one out. You won't regret it. This brand is the most when it comes to eye shadow happiness. Natural-Vintage-Sub-Culture-Genres across the years its all here.P.S. Don't forget your UD Primer Potion! It makes a big difference. « less

ulta.com user
May 1, 2015

Meh..

I'd give this no stars if I could.. I bought this product to try as so many people I know say that it is their holy grail. .... I don't know WHY! It's expensive, hard to blend, and it dries fast. It gets tacky when it dries and if you touch it to even try to blend it more, it will just stick the product to your finger. It still creases, despite saying that it doesn't. I don't believe there is ever going to be a product that will prevent creasing, but there are products to delay it. Not to mention, this was HARD to take off! I really, really, really wanted to like this, but I hate it so much. I can't wait to return it. I've never returned a product before, but I can't stand it. It also makes it look extremely obvious you are wearing it. It has a orange-yellowish tint to it when it oxidizes. It also created lines on my eyes, making me look older than I actually am. Ask for a sample instead of buying the entire thing, so that you are sure you want it and so you don't waste time returning it. I wish I had something great to say, but I don't. And, ladies, if you find yourself not liking something you recently bought from Ulta, they will take returns and refund you your money or (with your choice) give you store credit. This did not work for me unfortunately, but it may work for you. Just ask for a sample instead of buying a tube, whether it is travel size or regular. « less

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