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Eyeshadow Primer Potion - Original by Urban Decay
Urban Decay

Eyeshadow Primer Potion - Original

0.16 ozNude


A 24-hour wear, nude eyeshadow primer that ensures vibrant, crease-free wear.

Key Benefits:

  • Longlasting
  • Hydrating


CI 77163, Phenoxyethanol, Trihydroxystearin, Synthetic beeswax, Iron Oxides, Ethylparaben, Polyethylene, VP/Eicosene Copolymer, Isopropyl lanolate, Triethylhexanoin, Methylparaben, Butylparaben, CI 77891, Sorbitan sesquioleate, Disteardimonium Hectorite, Propylene carbonate, Cyclopentasiloxane, Dimethicone, Isododecane, Trimethylsiloxysilicate, Propylparaben, PEG-40 Stearate, Propylene carbonate, Cyclopentasiloxane, Trimethylsiloxysilicate, Isododecane, Triethylhexanoin, CI 77891, PEG-40 Stearate, Synthetic beeswax, Aqua, Phenoxyethanol, CI 77499, CI 77492, Talc, Trihydroxystearin, CI 77163, Mica, Dimethicone, CI 77491, VP/Eicosene Copolymer, Polyethylene, Sorbitan sesquioleate, Disteardimonium Hectorite, Hydroxystearic/Linolenic Oleic Polyglycerides, Dimethicone, Polyethylene, Isododecane, Cyclopentasiloxane, Triethylhexanoin, Trimethylsiloxysilicate, Disteardimonium Hectorite, CI 77492, Sorbitan sesquioleate, PEG-40 Stearate, Isopropyl lanolate, VP/Eicosene Copolymer, Synthetic beeswax, CI 77891, Talc, CI 77499, Trihydroxystearin, Phenoxyethanol, CI 77491, Propylene carbonate, Aqua

Ratings & Reviews

4.482% of 2861reviewers recommend this product

Reviews Mentioning Pros:

Reviews Mentioning Cons:

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Josie Quinn profile photo
Josie QuinnMIRA BEAUTY user
October 2, 2019

I have ZERO cons on this product. I use this EVERYDAY!!!!! except days where I don’t wear any product at all and those are days I’m off and chillin at home. But this literally is a life saver because I suffer from oily eyelids. It is so annoying and uncomfortable and something that bothered me a lot in life. My oily lids would sometimes get so bad that it would get into my eyes and irritate them. I’m so glad I discovered this years ago. It does a great job of making my lids look matte and not greasy. It has a natural finish which is amazing for me. Apart from my personal reasons of using this product it is also good in priming for eyeshadow because like I mentioned it doesn’t crease and it doesn’t feel cake-y. It’s has smooth feel and is good for long lasting shadow that stays put.

Sephora user
February 27, 2015

My Holy Grail

The following is a love letter to Urban Decay Primer Potion:I started using it a couple years ago, and I could go on forever about this product! I do not know what I would do had this primer not been invented. I rant and rave about it to friends who haven't heard of or used eye primer. I have oily skin, but on a night out, this primer without exception holds my eye makeup on through the night, and even, if need be, into the morning for brunch (I will admit, I have done it before)! You can start out your day with a natural looking eye, and build on later for a smokier look; even the shadow/liner you apply later will stay put. This product is a part of my regimen virtually every day, and it is worth the money, one hundred percent! There is no drug store dupe or substitute I could replace this with.Also, a little goes a long way. Even using it all the time, I only need to purchase a new tube every five to six months or so. Plus, it enhances the appearance and utilization of your eyeshadow, which adds even more value.This colour is pretty much invisible, which works for me and doesn't irritate my lids. The 'Fawn' colour may create a better base for your eyeshadow if your eyelids are darker or somewhat veiny. Both are the same quality.So glad I tried this out. Thank you, Urban Decay! Less user
December 26, 2016

Eden Primer: Nothing too fancy !

I am a huge fan of urban decay products and I do love them. The Eden primer was kind of a bummer though. I have a sensitive-dry skin and I always use some eye cream/moisturizer around my eyes before applying anything.This primer kinda dries out on my skin shortly after I apply it , which makes it quite hard to apply and blend shadows afterwards.It is also super bright and makes my skin look so pale; my boyfriend always teases me saying I look like I have hit my face in a bowl of flour !!!!!It also doesn't stay put and becomes really flaky after a while. I wish I would have just stuck with the original UD primer (Primer Potion). Will never buy it again.

Sara Abbott profile photo
Sara AbbottMIRA BEAUTY user
July 10, 2019

With oily skin comes oily eyelids. Had the hardest time finding a primer that would hold my eyeshadow in place. This is amazing. My eyeshadow lasts all day, no creasing, still as vibrant at night as in the morning.

Sephora user
August 29, 2014

This has changed my life!

All I can say is WOW! I can now finally wear eye makeup for the first time in my life without it creasing and my eyelids getting nasty and oily! I have naturally oily skin and have never been able to get eye makeup to stay...ever. I have tried everything the drugstore has to offer, but then I decided to try this product this has changed my life! Before I wouldn't even bother with eye makeup for work (no point - within an hour it would be creased), the makeup stays until I take it off. I have had it stay for as long as 15 hours and it probably would have stayed longer but that was when I washed my face and removed the makeup. I intentionally tried this product when it was humid and it was perfect. If you are reading reviews trying to decide if you should buy this it! I cannot believe it is only $14!! « less

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Community Posts

Profile picture of Stephanie Ma
Stephanie Ma
Combination Skin IconCombination Skin

Does anyone know some good methods to making an eyeshadow more pigmented? I find that when I use a brush to pick up certain colors, they’re very translucent. Thanks! ☺️

Community Post Like Button2 Likes
Profile picture of Alessandra Hinojosa
Alessandra Hinojosa
Combination Skin IconCombination Skin

Gotta use that eye primer / concealer!!!! Depending on the primer/concealer definitely impacts the pigmentation. I know that the P. Louise @Eye Base is really good, I’m just using @Urban Decay because this was before P. Louise came out. BUT the Urban Decay @Eyeshadow Primer Potion has YET to fail me and you don’t need much! If you’re trying to improve pigmentation of glitters, Metallics, etc, you can either go in with the primer or concealer (that some people use to prime their eyes), or I just go in with NYX’s @Glitter Primer and it works amazing too because I’m a fan of cutting creases 😅 Also depending on the eyeshadow, like the @Morphe x James Charles Artistry Palette , you have to pack on the color before you begin to blend. Also, sometimes wetting the brush (like spritzing it with setting spray, not drenching it) works, but I usually never do this even though I know a lot of people who do. Hope I helped!

Profile picture of Sarahmarie Hollenstein
Sarahmarie Hollenstein
Combination Skin IconCombination Skin

I have watery eyes so when I put my eyeshadow and liner on it gets messed up within a couple of hours when I step outside. Any suggestion to keep my eye make look fresh?

Community Post Like Button1 Likes
Profile picture of Mary B. Golubich
Mary B. Golubich
Combination Skin IconCombination Skin

I always use Urban Decay eyeshadow primer, Sephora waterproof eyeliner, and Maybelline waterproof Great Lash mascara, and my watery eyes barely ruin my makeup, if at all! :) I’ve gone from 6:00AM to well past midnight with my full face on and my eyes stayed flawless all day using this combo. Hope this helps!

Profile picture of Samantha Agpalo
Samantha Agpalo
Oily Skin IconOily Skin

hey guys, could you recommend some long lasting eyeliners? i’ve tried kat von d, stilla, and the maybelline eyeliner pot and none of them last longer than four hours... #holygrail

Profile picture of Lydia Ponticel
Lydia Ponticel
Combination Skin IconCombination Skin

I use “The Flick Stick by Lovoir” eyeliner/wing stamp from Amazon, and this UD eyeshadow primer to make sure it stays! This combo has stayed put while at sporting events 👍🏻