Eyeshadow Primer Potion by Urban Decay

Eyeshadow Primer Potion

Urban Decay

Overall Score

8030 Reviews
doesn't oxidize
Contains Hazardous Ingredients
cruelty-free, luxury

What the reviews are saying

staying powerlonglasting
"it stays on for over 8+ hours"
- Ulta User
"i got a primer potion's sampler when i got the naked3 palette, and since i used eden i fell inlove, first i rather matte primers over shimmering any day, also it makes the colors look so good and it lasts all day, no problems at all"
- Sephora User
"does not dry too fast or clump"
- Ulta User
"does not dry too fast or clump"
- Ulta User
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What can be improved?
color accuracydoesn't oxidize
"i've been using this primer for several years now because it is long lasting and doesn't change the color of your eyeshadow"
- Ulta User
"it does not change the color of your eyeshadow, actually makes it brighter & more colorful"
- Ulta User
"i have dry areas on my eyes and eye lids"
- Sephora User
"dried out"
- Ulta User


Sephora User
Hydrating, natural, longlasting
My skin is combination/oily, and my lids get a little oily throughout the day especially in the summer. I tried a thin layer of this primer on beneath a heavy amount of eye shadow and it lasted a full 12 hours with no creasing. I believe it could have gone more than 12 hours without creasing if I had kept it on. I only needed to use the tiniest dab of this stuff and it went such a long way - if I over applied it was a huge mess and didn't perform as well. It is very matte and stays matte for as long as you have it on. Its also an extremely full-coverage primer and creates a literal 'barrier' on the lids. The only downside for some may be that the color is pretty yellow. The yellow tone isn't as noticeable if you apply a controlled amount, but since this is such a full-coverage/matte primer it dries in a solid layer and the color sits on top of the skin so its naturally a little more noticeable. My skin is very yellow toned and I get a bit of redness and dark circles around my eyes, and it corrects the color well. Basically if you use a tiny amount of this stuff per lid, it looks perfect! the tube will last you a year!
Sephora User
Hydrating, natural, longlasting
I have monolids with thin folds close to the lashline (it folds in when my eyes are opened), and it's oily only around that area even though i have dry skin everywhere else. Therefore I would always wear waterproof gel liners (with black eye shadow over it to help it stay put) and waterproof mascara so that it wont smudge, but my eye makeup would almost ALWAYS still crease and smudge and run a bit at the end of the day. I can NEVER wear pencil liners to save time, no matter if waterproof or not they'll still smudge and crease. My all-time eye makeup wish was to be able to wear a waterproof pencil liner and not have it be runny and creased a few hours later. After being introduced to this by my friend, I fell in love instantly--first at how matte (therefore natural) it looked, and the bit of coverage it also has--doubling as concealer for my undereye dark circles, since it's a bit lighter than my skintone. Then at the end of day one, I looked in the mirror and my eye makeup was still where I left it! No creases, significantly less smudging (i wear powder eye shadow over my eyeliner, so that smudged a little). Wow. I can't live without it now. Also, on the days when I don't feel like putting much work into my face, I'll put my bb cream on and this primer around the eyes as concealer, and finish with a light touch of sheer lipstick to look natural and I'm good to go. No one knows if I'm wearing anything on my face. Also, a little bit goes a long way which is also a plus. Oh, and I use pencil liner now with the same no crease/no smudge effect. what more can a I ask for? ;) « less
Sephora User
Natural, longlasting
First off I want to stay the the new eye shadow formula from UD is amazing: Soft, Highly Pigmented, Long wearing, Bright, and super fun colors.Haight: This Bright blue shimmery tropical ocean blue-turquoise color is just so beautiful and bright and great for mermaid, beach, spring, summer, tropical and funky-fun looks. Its my favorite blue out of their new line of colors. Its so versatile and its not the type of blue that looks-wrong as blue is notoriously hard to pull off for make-up beginners. You won't have a problem with this one. It also mixes so well with other colors such as coral, orange, green, purple and other blues.Woodstock: Super fun funky bright-dark pink color that I even sometimes apply on over my lip stick or use as a blush. Its versatile, its great for night time. And one of its best applications is putting it on very lightly for this beautiful light-bright pink glow that you can mix with natural colors to give you a unique smoldering smokey bedroom look. Or even a kind of sleepless Tim Burton look. Very Cool.Free Love: I love. This color is the color of sunset, and also has a tropical feel to it. Its name brings inspiration from the 60's 70's and is great for those kinds of looks. Its highly mixable with other colors and also looks great on by itself if you have similar undertones. Or looks great super faintly dusted on for a magical looking kind of super natural appearance.Breathless: The color that came with the four compact is a great universal that like all UD shadows looks great feint, or high pigmented depending on how much you apply. Its a warm-beige-slight purple color that you can mix with just about anything and also makes a great crease color, or eyebrow bone illuminating or by itself for a beautiful natural bedroom look... Or you can just get dark and funky with it.I love all these colors so much and highly recommend them. They last forever and are such a great investment. I still have old UD eye shadows that are still lasting me an eternity and these new pigments are even better. At least try one out. You won't regret it. This brand is the most when it comes to eye shadow happiness. Natural-Vintage-Sub-Culture-Genres across the years its all here.P.S. Don't forget your UD Primer Potion! It makes a big difference. « less


Compared to other eye primers, the ingredients in this product contain a larger number of hazardous materials.
90 ingredients

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