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Eden Matte Eyeshadow Primer Potion by Urban Decay
Urban Decay

Eden Matte Eyeshadow Primer Potion



It didn't seem like eden eye shadow primer potion could get any better, but urban decay found a way. The bestselling primer for indestructible all-day eye shadow now has a revamped look and an applicator (for even more versatility).

Key Benefits:

  • Doesn't Oxidize
  • Longlasting
  • Hydrating


Phenoxyethanol, Trihydroxystearin, Synthetic beeswax, Polyethylene, VP/Eicosene Copolymer, Isopropyl lanolate, Triethylhexanoin, Sorbitan sesquioleate, Disteardimonium Hectorite, Propylene carbonate, Cyclopentasiloxane, Talc, Dimethicone, Isododecane, Trimethylsiloxysilicate, PEG-40 Stearate

Ratings & Reviews

4.381% of 2117reviewers recommend this product

Reviews Mentioning Pros:

Reviews Mentioning Cons:

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Sephora user
July 7, 2015

My skin is combination/oily, and my lids get a little oily throughout the day especially in the summer. I tried a thin layer of this primer on beneath a heavy amount of eye shadow and it lasted a full 12 hours with no creasing. I believe it could have gone more than 12 hours without creasing if I had kept it on. I only needed to use the tiniest dab of this stuff and it went such a long way - if I over applied it was a huge mess and didn't perform as well. It is very matte and stays matte for as long as you have it on. Its also an extremely full-coverage primer and creates a literal 'barrier' on the lids. The only downside for some may be that the color is pretty yellow. The yellow tone isn't as noticeable if you apply a controlled amount, but since this is such a full-coverage/matte primer it dries in a solid layer and the color sits on top of the skin so its naturally a little more noticeable. My skin is very yellow toned and I get a bit of redness and dark circles around my eyes, and it corrects the color well. Basically if you use a tiny amount of this stuff per lid, it looks perfect! the tube will last you a year! « less

sephora user
October 14, 2012

I was very excited to get this primer potion after hearing all the hype about it, however after using it for a couple weeks, my opinion changed. The first complaint was that, it seemed like the more I used it the more it dried out, it eventually turned into a hard paste after just a few months. I made sure every time after I had used the product that it was sealed shut. Also, this cannot be worn as an eye shadow! It is way too bright for that, when I used it all around my eye for priming, I had to apply foundation over it most days, because it made me look like the skin around my eyes was yellow. Thirdly, the genie like bottle was the most difficult packaging I've ever had to deal with! For instance, I brought this with me on a 19 day trip oversees and the label peeled off, the supposed cream, came out like a rock and flaked all over my lid, and at the lightest drop, the bottom of the bottle cracked! Lastly, the whole point of this product is to prime the eye and make it last all eye shadow's lasted hours longer when I wasn't wearing this! I don't know if just the Eden primer is like this, or if all of them are,but I would just advise not to get this one.

Sephora user
January 30, 2016

My Fav!

This is my absolute favorite eyeshadow primer. I love that it evens out the skin tone of my lids with a matte finish without making them appear chalky or dry. Great for wearing alone or under all shadows, cream or powder. It enhances matte shades, and can tone down the sparkle of shimmering shades for daytime. Plus, my work stays put until I take it off. This is an absolute must have for me, and is always in my makeup bag.

sephora user
December 01, 2014

does what it says, just not for every day

Really like this primer. Its matte finish is really nice and comfortable, and it does what it says - makeup stays put! I don't use this every day, does have a definitive tint to it that gives a much more made up look than I'm comfortable wearing at work. While eyeshadow looks beautiful with it, it is less natural looking than the original primer, which is my go to for every day. This is perfect for special occasions though!

Sephora user
November 3, 2011

LOVE this thing!

I have monolids with thin folds close to the lashline (it folds in when my eyes are opened), and it's oily only around that area even though i have dry skin everywhere else. Therefore I would always wear waterproof gel liners (with black eye shadow over it to help it stay put) and waterproof mascara so that it wont smudge, but my eye makeup would almost ALWAYS still crease and smudge and run a bit at the end of the day. I can NEVER wear pencil liners to save time, no matter if waterproof or not they'll still smudge and crease. My all-time eye makeup wish was to be able to wear a waterproof pencil liner and not have it be runny and creased a few hours later. After being introduced to this by my friend, I fell in love instantly--first at how matte (therefore natural) it looked, and the bit of coverage it also has--doubling as concealer for my undereye dark circles, since it's a bit lighter than my skintone. Then at the end of day one, I looked in the mirror and my eye makeup was still where I left it! No creases, significantly less smudging (i wear powder eye shadow over my eyeliner, so that smudged a little). Wow. I can't live without it now. Also, on the days when I don't feel like putting much work into my face, I'll put my bb cream on and this primer around the eyes as concealer, and finish with a light touch of sheer lipstick to look natural and I'm good to go. No one knows if I'm wearing anything on my face. Also, a little bit goes a long way which is also a plus. Oh, and I use pencil liner now with the same no crease/no smudge effect. what more can a I ask for? ;) « less

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