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Tinted Eye Primer by ULTA Beauty
ULTA Beauty

Tinted Eye Primer

staying power(232)
color accuracy(3)

Top Reviews

staying power


this is the best alternative to eyeshadow, it gives a nice beautiful shine that lasts all day

- Ulta User

even my shimmery eyeshadow stayed all day when using this primer

- Ulta User



dries great

- Ulta User

dries great

- Ulta User

color accuracy

doesn't oxidize

my mineral eyeshadow used to crease, change colors, fade,etc

- Ulta User

it goes on so nice and smooth and doesn't change the color of the eyeshadow i put over it

- Ulta User
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ulta.com userJanuary 4, 2018


I would give this more than five stars if I could!I have used Ulta's eyeshadow primer for a long time. I used to use the champagne shimmery one. I thought I'd try the matte nude and I LOVE this one also. It goes on so nice and smooth and doesn't change the color of the eyeshadow I put over it. It dries quickly which is nice also. I am amazed how my eyeshadow lasts all day (which could be 12 hours or more) with no creasing whatsoever. Another great thing about Ulta's primer is that a little goes a long way.Using Ulta's eyeshadow primer was a game changer for me years ago. Before I started using it, I always had trouble with getting black circles under my eyebrows from my mascara melting no matter what brand of mascara -- trust me, I tried all kinds and price ranges. I figured I'd try Ulta's primer because it wasn't expensive. I haven't had a problem with melting mascara since (except the time I ran out and couldn't get to Ulta so I bought a different eye primer from a local drugstore that didn't help at all with my mascara issue nor did my eyeshadow last without creasing). Now, I make sure I always have the Ulta primer because all primers are not created equally! « less

- ulta.com
ulta userOctober 10, 2018

Pleasantly Surprised :)

I did not expect to love this primer so much! I have the color Peach Glow. It goes on so easy and is not overpowering. The results are a shimmery light brown with slightly pink undertones. This tinted eye primer can be worn by itself for a more natural look. I like to blend brown into the crease and highlight towards the center for more contrast. I like the versatility of it. You can control the pigment by the amount you apply. Going for a more drastic look? Pack it on! Not into that? Just a dab. I have dry to normal skin, so this moisturizing primer feels nice on my lids. Did I mention that it lasts ALL DAY?! I have used several non-tinted primers and by the end of the day, you can barely tell how much eyeshadow I caked on that morning. With this tinted primer, the color lasts into the evening. Which is great for when you're going out after work and don't have time to reapply. I swatched the Satin Taupe and am excited to add that one to my collection. I applied a little and it went on as a light silver, which would be a great base for an every day or an out on the town look. I am impressed with this product and recommend it to all my gal pals.

- ulta
ulta.com userDecember 26, 2016


Returning. There were a few other reviews that I now agree with. This is a very thick product. First, I found it very hard to squeeze from the tube. Secondly, it dried to a very dry, matte finish. This made it very hard to blend shadows. I got the nude color and it is very comparable to my skin tone but it did change my eye shadow colors. Don't get me wrong. This product wore like iron with no creasing and my shadows lasted all day long! It was hard to remove.

- ulta.com
ulta.com userJune 27, 2018

I'm a high end brand buyer, but this became my top primer

So I received this primer at some point in a big gift with purchase bag from Ulta. I'm normally a little bit of a brand snob, and I tend to not even give a second look to the Ulta brand products. I thought I was going to give this product away, but I always give everything at least one try first. I was really pleasantly surprised. It went on very smooth and easy on my eye lid, and it's tinted to a shade that matches my natural eye lids very well (I have fair/light skin). Because of this, my entire eye lid looks super even and flawless and ready for eye shadow application. I was a little worried about the whole "matte" finish because I have dry skin, however it works wonderfully as long as I have moisturized my face and let it dry before I put this on.It's now been almost a year since I first received this product and I can say it has completely replaced my other "branded" eyeshadow primers. It holds on to my eyeshadow all day and you just can't beat the flawless canvas it creates by evening out my skin tone. I hope it will never be discontinued. « less

- ulta.com
ulta.com userSeptember 7, 2017

Simply Amazing

I received a sample tube with an ULTA Fall GWP, and I am sorry that I did not discover this eye primer sooner. It makes my mineral eyeshadow last all day. My mineral eyeshadow used to crease, change colors, fade,etc. This eye primer ended all that; I apply it onto my eyelids with my pinky finger, blend it, and let it dry for a few minutes before applying my mineral eyeshadow. This eye primer saves me a lot of time and money, because I used to have to reapply my mineral eyeshadow multiple times a day, using up a lot of mineral eyeshadow each day. A little eye primer goes a long way, and I only need a tiny bit each time.

- ulta.com

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Hailey Tamminga
CombinationCombination Skin
I used the Tarte Sweet Escape Collector’s Set along with the Too Faced Chocolate Bon Bons palette and Stila’s Shimmer & Glow Liquid eyeshadow in “Freedom”. This look made me feel like Elsa 😍 (don’t mind my swollen face - I just got my wisdom teeth removed)
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Hailey Tamminga
CombinationCombination Skin
I also used products from the Indie brand “Makeup A Murder”- their brush set, setting powder and felt tip eyeliner 😍👽🖤
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Irazema Vazquez
CombinationCombination Skin
James Charles palette using Mary, boutique,no beans and shook. I tried the Nyx tame and frame I love the color but it’s so dry and flaky I scratched off a piece of my eyebrow lol!! Loved how this Smokey eye turned out...hbu? Do you like or use any of these products ?
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Hailey Tamminga
CombinationCombination Skin
Monday blues 💙 I’m in love with the Volcano 🌋 Goddess palette 😍 also the felt tip eyeliner from indie brand Makeup A Murder is perfection.
Profile picture of Lucy Barbieri
Lucy Barbieri
CombinationCombination Skin
What are some recommendations for eye primers? I have been using Two Faced for a while but need to switch it up. Any better suggestions?
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Nina Shea
CombinationCombination Skin
For the price, it can’t be beat
Profile picture of Ashley
OilyOily Skin
How do I prevent my eyeshadow from creasing? What products do I use!?
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Paige Lindsay
DryDry Skin
Literally my HOLY GRAIL. Eyeshadow literally never creases on me with this and my eyeshadow DOESN’T BUDGE