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Tinted Eye Primer by ULTA Beauty
ULTA Beauty

Tinted Eye Primer



The ulta tinted eye primers are a collection of shades in subtle sheens that can be layered under eyeshadow as a primer or worn alone as a cream eyeshadow. This formula's light-catching effect creates a luminous finish.

Key Benefits:

  • Longlasting

Ratings & Reviews

4.485% of 1000reviewers recommend this product

Reviews Mentioning Pros:

Reviews Mentioning Cons:

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January 4, 2018


I would give this more than five stars if I could!I have used Ulta's eyeshadow primer for a long time. I used to use the champagne shimmery one. I thought I'd try the matte nude and I LOVE this one also. It goes on so nice and smooth and doesn't change the color of the eyeshadow I put over it. It dries quickly which is nice also. I am amazed how my eyeshadow lasts all day (which could be 12 hours or more) with no creasing whatsoever. Another great thing about Ulta's primer is that a little goes a long way.Using Ulta's eyeshadow primer was a game changer for me years ago. Before I started using it, I always had trouble with getting black circles under my eyebrows from my mascara melting no matter what brand of mascara -- trust me, I tried all kinds and price ranges. I figured I'd try Ulta's primer because it wasn't expensive. I haven't had a problem with melting mascara since (except the time I ran out and couldn't get to Ulta so I bought a different eye primer from a local drugstore that didn't help at all with my mascara issue nor did my eyeshadow last without creasing). Now, I make sure I always have the Ulta primer because all primers are not created equally! « less

ulta user
October 10, 2018

Pleasantly Surprised :)

I did not expect to love this primer so much! I have the color Peach Glow. It goes on so easy and is not overpowering. The results are a shimmery light brown with slightly pink undertones. This tinted eye primer can be worn by itself for a more natural look. I like to blend brown into the crease and highlight towards the center for more contrast. I like the versatility of it. You can control the pigment by the amount you apply. Going for a more drastic look? Pack it on! Not into that? Just a dab. I have dry to normal skin, so this moisturizing primer feels nice on my lids. Did I mention that it lasts ALL DAY?! I have used several non-tinted primers and by the end of the day, you can barely tell how much eyeshadow I caked on that morning. With this tinted primer, the color lasts into the evening. Which is great for when you're going out after work and don't have time to reapply. I swatched the Satin Taupe and am excited to add that one to my collection. I applied a little and it went on as a light silver, which would be a great base for an every day or an out on the town look. I am impressed with this product and recommend it to all my gal pals. user
December 26, 2016


Returning. There were a few other reviews that I now agree with. This is a very thick product. First, I found it very hard to squeeze from the tube. Secondly, it dried to a very dry, matte finish. This made it very hard to blend shadows. I got the nude color and it is very comparable to my skin tone but it did change my eye shadow colors. Don't get me wrong. This product wore like iron with no creasing and my shadows lasted all day long! It was hard to remove. user
August 16, 2017

Great Lid Base Primer

My lids get shiny throughout the day and without a primer, eyeshadow wears off or creases and eyeliner tends to smudge and run. I had been using a more expensive brand of lid primer but wanted to find something for less. I looked at a ton of options and then chose this one to test.Honestly I like this one way better than my more expensive primer! It comes in a tube, so you can squeeze out as much or as little as you need. Swiping it onto the lid is easy, and unlike with some primers that dry too quickly and leave streaks, this one goes on creamy and smooth and leaves plenty of time for blending. The coverage is really good on my fair skin, and I would even wear it alone, which is one of the things I liked about my old primer. In a pinch, no eyeshadow required!I've found that this also keeps my eyeshadows in place and looking fresh for at least 12 hours, and it doesn't seem to dry out or crack. It's easy to remove with my usual makeup remover, too.I'll be switching to this lid primer until I find one equally as good for less. « less user
September 7, 2017

Simply Amazing

I received a sample tube with an ULTA Fall GWP, and I am sorry that I did not discover this eye primer sooner. It makes my mineral eyeshadow last all day. My mineral eyeshadow used to crease, change colors, fade,etc. This eye primer ended all that; I apply it onto my eyelids with my pinky finger, blend it, and let it dry for a few minutes before applying my mineral eyeshadow. This eye primer saves me a lot of time and money, because I used to have to reapply my mineral eyeshadow multiple times a day, using up a lot of mineral eyeshadow each day. A little eye primer goes a long way, and I only need a tiny bit each time.

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Community Posts

Profile picture of Lucy Barbieri
Lucy Barbieri
Combination Skin IconCombination Skin

What are some recommendations for eye primers? I have been using Two Faced for a while but need to switch it up. Any better suggestions?

Community Post Like Button1 Likes
Profile picture of Nina Shea
Nina Shea
Combination Skin IconCombination Skin

For the price, it can’t be beat

Profile picture of Ashley
Oily Skin IconOily Skin

How do I prevent my eyeshadow from creasing? What products do I use!?

Profile picture of Paige Lindsay
Paige Lindsay
Dry Skin IconDry Skin

Literally my HOLY GRAIL. Eyeshadow literally never creases on me with this and my eyeshadow DOESN’T BUDGE