I did not expect to love this primer so much! I have the color Peach Glow. It goes on so easy and is not overpowering. The results are a shimmery light brown with slightly pink undertones. This tinted eye primer can be worn by itself for a more natural look. I like to blend brown into the crease and highlight towards the center for more contrast. I like the versatility of it. You can control the pigment by the amount you apply. Going for a more drastic look? Pack it on! Not into that? Just a dab. I have dry to normal skin, so this moisturizing primer feels nice on my lids. Did I mention that it lasts ALL DAY?! I have used several non-tinted primers and by the end of the day, you can barely tell how much eyeshadow I caked on that morning. With this tinted primer, the color lasts into the evening. Which is great for when you're going out after work and don't have time to reapply. I swatched the Satin Taupe and am excited to add that one to my collection. I applied a little and it went on as a light silver, which would be a great base for an every day or an out on the town look. I am impressed with this product and recommend it to all my gal pals. Less

I would give this more than five stars if I could! I have used Ulta's eyeshadow primer for a long time. I used to use the champagne shimmery one. I thought I'd try the matte nude and I LOVE this one also. It goes on so nice and smooth and doesn't change the color of the eyeshadow I put over it. It dries quickly which is nice also. I am amazed how my eyeshadow lasts all day (which could be 12 hours or more) with no creasing whatsoever. Another great thing about Ulta's primer is that a little goes a long way. Using Ulta's eyeshadow primer was a game changer for me years ago. Before I started using it, I always had trouble with getting black circles under my eyebrows from my mascara melting no matter what brand of mascara -- trust me, I tried all kinds and price ranges. I figured I'd try Ulta's primer because it wasn't expensive. I haven't had a problem with melting mascara since (except the time I ran out and couldn't get to Ulta so I bought a different eye primer from a local drugstore that didn't help at all with my mascara issue nor did my eyeshadow last without creasing). Now, I make sure I always have the Ulta primer because all primers are not created equally!

I received a sample tube with an ULTA Fall GWP, and I am sorry that I did not discover this eye primer sooner. It makes my mineral eyeshadow last all day. My mineral eyeshadow used to crease, change colors, fade,etc. This eye primer ended all that; I apply it onto my eyelids with my pinky finger, blend it, and let it dry for a few minutes before applying my mineral eyeshadow. This eye primer saves me a lot of time and money, because I used to have to reapply my mineral eyeshadow multiple times a day, using up a lot of mineral eyeshadow each day. A little eye primer goes a long way, and I only need a tiny bit each time. 

Returning. There were a few other reviews that I now agree with. This is a very thick product. First, I found it very hard to squeeze from the tube. Secondly, it dried to a very dry, matte finish. This made it very hard to blend shadows. I got the nude color and it is very comparable to my skin tone but it did change my eye shadow colors. Don't get me wrong. This product wore like iron with no creasing and my shadows lasted all day long! It was hard to remove.

I would give this more than five stars if I could!I have used Ulta's eyeshadow primer for a long time. I used to use the champagne shimmery one. I thought I'd try the matte nude and I LOVE this one also. It goes on so nice and smooth and doesn't change the color of the eyeshadow I put over it. It dries quickly which is nice also. I am amazed how my eyeshadow lasts all day (which could be 12 hours or more) with no creasing whatsoever. Another great thing about Ulta's primer is that a little goes a long way.Using Ulta's eyeshadow primer was a game changer for me years ago. Before I started using it, I always had trouble with getting black circles under my eyebrows from my mascara melting no matter what brand of mascara -- trust me, I tried all kinds and price ranges. I figured I'd try Ulta's primer because it wasn't expensive. I haven't had a problem with melting mascara since (except the time I ran out and couldn't get to Ulta so I bought a different eye primer from a local drugstore that didn't help at all with my mascara issue nor did my eyeshadow last without creasing). Now, I make sure I always have the Ulta primer because all primers are not created equally! Less