Let me just start out by saying, I have been struggling with concealer for my under eye area since I began wearing makeup (years ago.) I have tried every popular concealer under the sun (tarte shape tape - too drying, nyx hd, nars, etc.) and have never been fully in love with one. I'm 23, fair with dry skin and some lovely fine lines, so it's hard to find a concealer that's full coverage enough to cover my discoloration, but not so dry or heavy that my under eyes look as if I'm 100 years old.I picked this up on a whim during an ulta trip, and I totally didn't expect to love it as much as I do. They have a good color range, and the packaging feels nice and not cheap at all. It is very pigmented, but lightweight and not heavy feeling. It's the perfect liquid consistency. It blends really easily with a sponge or a brush. What amazes me most about this concealer is it's ability to stay on ALL day without accentuating my fine lines!! It has a matte finish as described, but it's not drying at all. I can look at my face in the mirror hours after applying my makeup and this continues to look like I just applied it. I can't say enough great things about this! « less

I liked in the beginning. This was actually the first concealer I've used, which is probably why I like it lmao. It's fine, but once it starts drying out, it doesn't blend well. I didn't feel like it was long lasting or provided a lot of coverage. Like splotchy skin looked fine, but my acne could not be tamed by this. It was like accomplished just enough, but still not enough. And naive, new to concealer me, was satisfied. I started talking to some friends, and found a different concealer. I have moved on and won't come crawling back without some major changes. This is good for people who don't need much help for their skin. And who only want whatever concealed for like a couple hours. Like overnight or anything that would make you move or sweat and it probably won't last. Or at least it didn't for me.

This is by far the best concealer I've used thus far. It doesn't crease as long as you don't set it with too much powder and it lasts all day. Although it doesn't completely cover my bluish circles, it definitely makes a positive difference and makes them a bit less obvious and brightens the area under my eyes. This concealer also makes me look like I've had a good night's sleep, which is saying a lot. I've also used the Urban Decay concealer pencil but don't like it as well as this one. When I first started using it, it creased like crazy. But one day I completely forgot to set it with loose powder and even so, it lasted all day and didn't migrate into my fine lines. I was floored! So now I only lightly dust the powder over my cheeks not really concentrating under my eyes. This works much better. This concealer blends really well and is very smooth and velvety. I like everything about it and am on my second tube. I definitely recommend it. Less

I was hesitant to try this concealer because of my sensitive skin, but I'm actually really really happy with it. I have the shade light-neutral and I can use it all over the face. The shade is not brightening under my eyes since it is the same as my skin tone, but I use it regardless for a more natural look. The applicator gets cleaned off nicely when you pull it out of the tube so you don't have excess product gooping all over, and you really don't need much. My under eye circles are pretty bad, so I'll use a corrector under my foundation (either It Cosmetics Bye Bye Under Eye or Benefit Erase Paste), and then put this concealer on top and it looks really nice and natural. I also always top it with a powder and I don't get much creasing that way. The only way this could be better for me is if it covered my circles with one step, but I'm sure it would for some people. And to top it off, I love the gunmetal in all of Urban Decay's packaging. Very well made product. Less

I have tried many different concealers recently, but found that none of them gave me good enough coverage while still looking natural and lasting throughout the day. I decided to try this after reading good reviews, and Im glad that I did. I find this very comparable to the Urban Decay Naked concealer, but I like this one better, and its less than half the price! It goes on smooth and I can blend it with my finger. A little goes a long way, and when set with powder it lasts all day. It gives me great coverage under my eyes without looking heavy. I sometimes use it in place of foundation. I got the lightest shade in Warm, but I do wish they would make some lighter shades because it is almost too dark for me. Highly recommend.