Full Coverage Liquid Concealer

This is the best full coverage concealer I have found. It's thick enough to cover imperfections, redness, dark circles etc. Without looking like it's caked on. I like a more natural look, so this is perfect! I love that once it's on it stays put all day and keeps that matte look. I've used this as full face coverage and spot coverage. I've also used it under and over foundation and both ways it blends well. Ulta, Please don't get rid of this! I have looked a long time to find that perfect concealer. This will be the only one I will ever buy! Thank you

I first started using this type of concealer in the Clinique brand. It was awesome but I went through it too fast to justify spending $20+ dollars a pop. I'm amazed at how well this covers for a fraction of the cost. I buy a yellow one to blend with the Medium Warm shade under my eyes and use as a highlighter. It lasts ALL DAY and NEVER settles into the creases under my eyes like others I've used. Best concealer out there at the best price. I use this over It Cosmetics moisturizer, Loreal Lumi primer and Loreal Infallible pro-matte foundation. Great combo.

Let me just start out by saying, I have been struggling with concealer for my under eye area since I began wearing makeup (years ago.) I have tried every popular concealer under the sun (tarte shape tape - too drying, nyx hd, nars, etc.) and have never been fully in love with one. I'm 23, fair with dry skin and some lovely fine lines, so it's hard to find a concealer that's full coverage enough to cover my discoloration, but not so dry or heavy that my under eyes look as if I'm 100 years old.I picked this up on a whim during an ulta trip, and I totally didn't expect to love it as much as I do. They have a good color range, and the packaging feels nice and not cheap at all. It is very pigmented, but lightweight and not heavy feeling. It's the perfect liquid consistency. It blends really easily with a sponge or a brush. What amazes me most about this concealer is it's ability to stay on ALL day without accentuating my fine lines!! It has a matte finish as described, but it's not drying at all. I can look at my face in the mirror hours after applying my makeup and this continues to look like I just applied it. I can't say enough great things about this! « less

I liked in the beginning. This was actually the first concealer I've used, which is probably why I like it lmao. It's fine, but once it starts drying out, it doesn't blend well. I didn't feel like it was long lasting or provided a lot of coverage. Like splotchy skin looked fine, but my acne could not be tamed by this. It was like accomplished just enough, but still not enough. And naive, new to concealer me, was satisfied. I started talking to some friends, and found a different concealer. I have moved on and won't come crawling back without some major changes. This is good for people who don't need much help for their skin. And who only want whatever concealed for like a couple hours. Like overnight or anything that would make you move or sweat and it probably won't last. Or at least it didn't for me.

I have tried many different concealers recently, but found that none of them gave me good enough coverage while still looking natural and lasting throughout the day. I decided to try this after reading good reviews, and Im glad that I did. I find this very comparable to the Urban Decay Naked concealer, but I like this one better, and its less than half the price! It goes on smooth and I can blend it with my finger. A little goes a long way, and when set with powder it lasts all day. It gives me great coverage under my eyes without looking heavy. I sometimes use it in place of foundation. I got the lightest shade in Warm, but I do wish they would make some lighter shades because it is almost too dark for me. Highly recommend.