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Home>Blog>The Top Beauty Products Trending on TikTok

The Top Beauty Products Trending on TikTok

MIRA BEAUTY • updated Jan 29, 2021
The Top Beauty Products Trending on TikTok

Go viral with these TikTok-approved products

Do we love seeing our favorite eyeshadows and moisturizers laid out in glamour shots on Instagram? Definitely. But do we love seeing our top cleansers and serums in viral TikTok videos a little bit more? Just maybe. The social media platform has become a worldwide phenomenon, with a largely Gen Z audience performing dance challenges and heating up their Beautyblenders in the microwave to clean them. Speaking of which, the beauty community is very active on TikTok… and many brands and products have even reached worldwide success after going viral on the platform. Looking at you, CeraVe. Whether you’re a TikTok enthusiast who gets all beauty product suggestions from Hyram Yarbro, or an elder millennial who claims to “not understand” the app… your beauty routine will be revamped with these TikTok-approved products.

Cheeky Stamp Blendable Blush by KAJA, $24

Cheeky Stamp Blendable Blush by KAJA
Source: KAJA

There’s rosy cheeks, and then there’s a literal heart stamp from your favorite K-beauty brand on TikTok: KAJA! This adorable beauty product has been making a statement (or should we say, stamp) all over the app - and we definitely see why. Besides the super-cute heart shape that you can leave as is or blend out to a crush-worthy flush, the buildable formula lets you stamp once for a natural sheen or twice for a pretty pop of color. There’s seven shades that work for a variety of skin tones - you may want to try Bossy for medium and Spicy for deeper complexions - and you can top off your cutest looks with this cushion blush that TikTok loves.

Glow Tonic by Pixi by Petra, $18

Glow Tonic by Pixi by Petra
Source: Pixi by Petra

“This is the absolute best toner I’ve ever used, and you can find other variations (such as the rose tonic and milky tonic) to fit your skin’s specific needs!” In the year 2020, everybody was Googling “how to get glowing skin.” Or how to get naturally glowing skin. Either way, you’ll make your dewy skin dreams come true with the Glow Tonic by Pixi by Petra. Regularly used by beauty enthusiasts on TikTok, this toner is enriched with 5% Glycolic Acid to remove impurities from your pores, while Aloe Vera works to soothe and hydrate. Add a touch of Red Ginseng for an energy boost, and you have the ideal toner for AM and PM that provides a healthy and balanced complexion. 93% of MIRA guests say that Glow Tonic is pore-minimizing and evens out skin, while 98% call it brightening and smooth.

Even Tone Cleansing Bar by Urban Skin RX, $13

Even Tone Cleansing Bar by Urban Skin RX
Source: Urban Skin RX

Urban Skin RX is a top brand here at MIRA - one of the best beauty lines for deeper skin tones, an indie brand you need to try in 2021, and the TikTok-approved answer to all your acne woes. And there were many of those in 2020, as we tried the best products to prevent Maskne and avoid stress-related breakouts. One of the TikTok beauty community favorites? Even Tone Cleansing Bar by Urban Skin RX. This product is a best seller, and even won the Essence Best in Black Beauty Award! It’s a 3-in-1 cleansing treatment that works as a cleanser, exfoliator, and mask - improving the appearance of dark spots and uneven tone. An award-winning triple threat product that knocks out zits, clarifies skin texture and is under $13? Sign us up.

Shape Tape Concealer by tarte, $27

Shape Tape Concealer by tarte
Source: tarte

There have been many beauty products that went from relatively unknown to cult favorite overnight, all thanks to TikTok. However, shape tape is not one of them. This holy grail concealer by tarte has been a celebrity makeup artist essential for nearly twenty years, and it’s equally beloved by the youngins on TikTok. Videos show teenagers and 20-somethings using this concealer for under eye brightening hacks, the best way to refresh and recharge your eyes for everyday makeup looks for Zoom meetings, along with highlighting the face for more glamorous makeup looks. Why is shape tape not just one of the best tarte makeup products, but also an iconic symbol of Instagram glam? Maybe it’s the full-coverage formula that flawlessly covers dark circles, blemishes, and imperfections for up to 16 hours - with a lack of creasing or caking that’s rare in even the best concealers. Or the infusion of Shea and Mango butters that moisturize and condition the skin while Licorice Root color corrects and brightens. But it’s definitely all the times it completed your minimal makeup looks by hiding last night’s dark circles or adding a simple highlight to the nose. All the things you needed the most in a year like 2020. One MIRA review says, “this is the best concealer I have ever tried. No matter which concealer I try (and I've tried many) I always come back to Shape Tape.” The other reviews are just as complimentary, and you’ll never want to use any other concealer again after trying this TikTok-approved product.

Foaming Facial Cleanser by CeraVe, $15

Foaming Facial Cleanser by CeraVe
Source: CeraVe

Gen Z and TikTok go together like Retinol and anti-aging, and there’s no denying the power of the platform within the beauty community. Exhibit A? Hyram Yarbro’s skincare routine and TikTok videos that launched CeraVe to cult status. And helped boost the brand’s sales overnight… leading him to join a partnership with L’Oreal (who owns CeraVe). Like, what? Hyram regularly gives shout outs to the brand on TikTok, and the Foaming Facial Cleanser is one of his favorites - especially for oily skin. Like most CeraVe products, this face wash is packed with natural, simple, and powerful ingredients. Ceramides restore and maintain the skin’s natural moisture barrier, Hyaluronic Acid provides a hydration boost, and Niacinamide keeps your complexion calm - and these natural substances are gentle on even the most sensitive skin. Cleanse with kindness as you wash away leftover makeup, dirt, and oil from deep within the pores - without the risk of irritation or breakout. CeraVe has gone from a minimalist drugstore brand to TikTok sensation and Gen Z fave basically overnight, thanks to Hyram Yarbro and his supporters!

Beautyblender Pro by beautyblender, $20

Beautyblender Pro by beautyblender
Source: Beautyblender

When it comes to trending beauty products on TikTok, the Beautyblender is an oldie but goodie. It’s had a place on the platform for years, especially when it comes to cleaning hacks that leave you with a soft, supple, and perfectly blendable sponge for longer than ever. Some like to simply cut the sponge in half, and be left with a fresh side that’s ready to create a flawless complexion. But there’s also another clever way to sanitize your makeup. You may have seen the viral TikTok hack in which people place their dirty Beautyblender in a cup of warm water and dish soap, put in the microwave for one minute, and remove it to see that their sponge is perfectly deep cleaned. It works flawlessly when done correctly, removing the germs and built-up product that gets trapped within the sponge - and you’ll always be covered (but not in germs!) with this beloved TikTok beauty product.

Vivid Brights Eyeliner by NYX Professional Makeup, $5

Vivid Brights Eyeliner by NYX Professional Makeup
Source: NYX Professional Makeup

Besides being one of Hunter Schafer’s best makeup products to wear on Euphoria, these colorful eyeliners by NYX Professional Makeup will let you keep up with all the 2021 makeup trends. 80’s pastels and bold colors, graphic liner, and the glamorous makeup looks you’ve been missing all throughout 2020. Well, maybe not entirely missing… as the TikTok community loved to play with these bold liners while in quarantine. Available in eye-catching shades like green, red, purple and orange, you can go from a simple swipe of color on the top lid to a gorgeous graphic masterpiece in just a few seconds. Or even combine multiple hues for a Euphoria-esque look that even Zendaya’s beauty routine would love. As we transition from lip gloss and tinted moisturizer into more bold colors for our 2021 makeup routine, these $5 favorites are a must-have from the TikTok community.  

AHA 30% + BHA 2% Peeling Solution by The Ordinary, $7

AHA 30% + BHA 2% Peeling Solution by The Ordinary
Source: The Ordinary

Just like CeraVe, you can credit a lot of The Ordinary’s success to TikTok. Dermatologists on the platform regularly talk up the brand’s simple, affordable, and effective products - and the AHA 30% + BHA 2% Peeling Solution actually sold out after TikTok star Kaelyn White discussed its incredible effect on her acne. The blend of Alpha Hydroxy Acids (AHA’s) and Beta Hydroxy Acids (BHA’s) exfoliate the skin and unclog the pores, leaving you with a bright and breakout-free complexion. And don’t worry about this solution being too harsh on your skin, either - as it contains a studied Tasmanian Pepperberry derivative to help reduce irritation associated with acid use. Hence the deep red color that’s scarily good. Speaking of which, this MIRA review tells you everything you need to know about this TikTok favorite from The Ordinary. “You absolutely need this peel in your life. TBH, it’s the easiest way to level up your skincare routine,” our guest writes. “I know, it high-key looks like you’re putting blood on your face, but the results are just as worthy of an Insta pic. Less breakouts, brighter skin, minimized fine lines, and less congestion. Plus, it’s only $7.”

Mind Glowing Peel Off Mask by Florence by Mills, $22

Mind Glowing Peel Off Mask by Florence by Mills
Source: Florence by Mills

Florence by Mills is one of MIRA’s top actor-founded beauty brands, launched by 16-year-old Stranger Things star Millie Bobby Brown. Being a teenager herself, she knows that skincare is just as (if not more) crucial in your younger years - and has launched a variety of products that are made for the Gen Z audience on TikTok. Like the Mind Glowing Peel Off Mask! It’s designed to recharge your skin after a long week of Zoom school or working from home - made with Charcoal Powder to absorb excess oil and remove impurities from pores. With a hint of Witch Hazel to say goodbye to breakouts and Lavender Oil to calm down the skin after exfoliation, it’s the ideal face mask for people of all ages. But as the popularity on TikTok has shown, the Mind Glowing mask has a special place in every Gen Z skincare routine.

Shop all the best TikTok-favorite beauty products on MIRA.