I first bought this when there were no reviews on the website, so I was definitely nervous about it, but I know TonyMoly is a good brand. I've been really happy with it! I use it right after I get out of the shower, as the warm water combined with my facial cleanser can make my skin feel dry, and this really cools it off and moisturizes it! I use a silicone brush to put it on because it's very similar to real honey texture-wise, but comes off easy with a washcloth and water. I would definitely purchase it again!