Great formula and great neutral colors.
If you are considering buying these, I say go for it. These are smooth and buttery, easy to blend, and stay put very well (even without primer). I did not notice any fading until many hours later. I cannot speak for the entire color range, but I will tell you that I purchased Grind, Shakedown, Dame and Pokerface. Grind, Shakedown and Dame are gorgeous neutrals that have a beautiful metallic sheen. Pokerface has more 'shimmer' so to speak. I actually don't wear neutrals too often (I'm more of a 'color' fan or dark eye look fan), but I absolutely love these neutral colors every time I put them on. The only thing that I can see someone possibly taking issue with is that they are not 'super duper' pigmented; so if you would in fact rather have super rich pigmentation you should probably stick to Urban Decay. I personally love these neutral colors in this formulation offered by Tarte. The only reason that I have not purchased every single color is that many of the colors are warm toned. (If you like warm tones, get on the horn and buy these!!) I will say, though, that even being a person with a neutral-to-cool toned face, the neutral shades that I purchased are still wearable and flattering on me. Highly recommended.