Lights, Camera, Lashes 4-in-1 Mascara

My medium-length, stick-straight eyelashes just love this stuff! I purchased this mascara after seeing Tarte's ad about it being on sale for $10 at Ulta. The packaging is so eye-catching! I was a little iffy about the brush, normally the "bushy" looking brushes end up loading on way too much product, but this one is just so perfect. It coats my eyelashes evenly from root to tip without any clumps, even my lower! I use a lash primer, allow that to dry and apply this. I end up with long, lush, voluminous, defined lashes that last! I don't have any problem with this flaking on me and it removes easily. My curl lasts, my eyelashes feel soft and I can achieve different levels of drama with this mascara--it has definitely stapled itself into my makeup bag!

I remember seeing this on QVC so many times & the model's lashes were always so long & thick! Well, I finally decided to give Tarte products a try at the local Ulta store. I had previously been using Mally Beauty's waterproof which gives the faux lash look but I was just tired of my lashes feeling stiff & getting every little hair/fuzz in them & giving my sensitive allergic eyes a big pain. I tried the original & waterproof of this version of Tarte mascara & I instantly fell in love!! This mascara is so very amazing!! It goes on like a dream...and my lashes stay so soft & pretty no matter how many coats I put on! That made me a Tartelette forever, I will never buy another mascara other than Tarte's. It stays incredibly well & I am blown away by how thick, long & SOFT my lashes are...they feel like my bare natural lashes but they look even better than any faux lashes ever!! I love it being all natural & knowing what a great company Tarte is. If the length & volume isn't a no-brainer for you, the feeling of soft, bare lashes but not that clumpy, yucky mascara feeling...well, trust me, you won't be able to go back to those other mascaras, I know I won't!! I purchased the set from Ulta that has a deluxe sample of the original & waterproof version (I tried to buy the waterproof full size over 2 months but it was always sold out!!) and I do love them both...but being in humid FL & having crazy bad allergies, I have to stick to the waterproof version myself. They are both very great at long wear & the waterproof is 100% not going anywhere until you want it to, but comes off easy as pie with remover. Give this a try, whichever version is right for you...I think you'll have found a lifelong mascara like myself!! :) « less

I expected this mascara to be "excellent" as the Sephora's associate would describe it but instead it was a fail in my opinion. For the price, I expected it to be long lasting and perfect - that there wouldn't be much I'd complain about. Three things I don't like: 1. Flakes - leaves black flakes under eye after a couple of hours of using. 2. Not long lasting - by the end of the night, it's not that noticeable, so you have to reapply 3. NOT WATERPROOF - I would expect something that costed me 30$ in store would at least have some waterproof. If I even tear up or get splashed at, the mascara will run/smudge. My positive(s): 1. It does leave my lashes volumized

i LOVE this mascara. it’s always been the one ive gone back to over the years. it’s such a beautiful mascara that gives the length and volume i want without the clumps. the only downside is that it doesn’t last as long on me, because i tend to rub my eyes. but, it still performs better than most other mascaras in that aspect.

I received a sample size in the packaging that came along with the eyelash curler. After having tried the product, I cannot even put into words how surprised I was by its quality and results. Skeptical about its staying power, I honestly did not have high hopes for this mascara. I tend to lean more towards waterproof solutions to avoid mid-day smudges in my under eye area and to keep the curl. Not once did I consider this particular Tarte mascara during my research for a higher-end brand. I made the mistake in purchasing a tube of the much-raved "****Show in waterproof" mascara before having tried lights, cameras, lashes! Needless to say, I was extremely disappointed by it and myself for having spent so much money on a useless product. Not many people I know said they tried Tarte mascaras. I was the first, and am completely hooked. It adds volume and length to my lashes. There is NO clumping. The staying power is amazing and keeps my lashes' defined curls. Tip: Use a blow dryer to heat your eyelash curler. Curl lashes. Apply mascara. Voila! Absolutely AMAZING!!! I highly recommend this product. My mom, sister, and 3 of my girlfriends love this product just as much as I do. Thanks, Tarte, for such a great product! « less