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Gifted Amazonian Clay Mascara by Tarte

Gifted Amazonian Clay Mascara

staying power(243)
look: everyday

Top Reviews



i love how smooth it goes on and how long it lasts

- Sephora User

i love how it darkens and lengthens my lashes

- Ulta User



my eye lashes look the best they've ever looked❗️this is truly amazing mascara; thick and long lashes

- Qvc User

volumizes and lengthens lashes without clumps

- Sephora User

staying power


i love this mascara it never feels dry and lasts all day giving me a false eyelash look with the dark pigment and fullness it provides to lashes but never irritates my eyes

- Sephora User

it's great for every day use and stays on into the night (i am an avid face-toucher during the day so have a problem with my eye makeup coming off)

- Sephora User


not smudging

and doesn't smear or flake

- Sephora User

no clumps, no smudging, no drying

- Sephora User


not clumping

full lashes, without clump

- Sephora User

no clumps

- Sephora User



unlike tarte's other mascaras, gifted declumps and lengthens my lashes and helps to keep them curled all day

- Sephora User

not only makes my lashes super long, but also super voluminous and holds the curl, also nourishes my lashes

- Sephora User



not only does it contain healthy nutrition for your lashes, but it is better than any waterproof mascara i've ever used as far as being long-lasting and smudge proof

- Sephora User

it stays on better than diorshow waterproof, one coat gives beautiful natural lashes, three coats gives you christmas party worthy lashes, and it never breaks my lashes or irritates my eyes (i am a contact lens wearer)

- Sephora User



a singe coat of gifted creates a lovely natural look, which is very refreshing given the extremely dramatic trend common in this decade

- Sephora User

it gives that natural long eyelash look like michelle williams :) i've used dior, lancome, laura mercier, covergirl, benefit, marc jacobs, and buxom

- Sephora User
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Total 2274 reviews
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QVC userNovember 25, 2016

raccoon eyes in two hours or less

I do use and love other Tarte items, and really wanted to love this too... but tried after my normal cleaning routine, and in fact, I didn't even use my moisturizer the evening I used this "smart mascara" because was short on time... anyway... went on ok, but had to use a lash comb to get blobs off lashes, once that was done, they looked beautiful... so I set face with powder and went out. Got home just under two hours later and checked myself in mirror and was horrified that I'd been out shopping looking like a raccoon!I did give this a 2nd try the next day around my house, and had the same results sadly, so back they go and I get to pay for the return... at least they were on a terrific sale.I should have known better... I normally use Waterproof Loreal or CG and never have to worry about looking like I just woke up and left my house without looking in the mirror! (should've remembered my media /Pro Make-up Artist friends who ALL swear by the CG and L mascaras!)To be fair... I do have very long lashes (but not so thick anymore) and I do tend to have this problem with many non-waterproofs, but after reading so many great reviews about the Tarte staying put, I thought I'd like to try a natural product... maybe if it came in a waterproof?But for a couple of bucks less and no shipping charges, I think I'll just keep going to cvs and get my old stand-by « less

Sephora userApril 9, 2014

Holy Grail Mascara!

So, I am a bit of a mascara junkie, I have owned an insane amount of tubes, and I used to buy the lash stash every year around Christmas so I could try more brands. I think this was in that box two or three years ago, and it is the only one I have ever purchased after using it, and not only purchased, but repurchased. I'm on my third tube of the stuff and I've been using this mascara as my go-to for about two years now! I have tried some of the newer mascaras, and occasionally stray from this guy, but I always return. People sometimes literally don't believe me when I tell them I'm not wearing fake lashes, and my eyelashes are usually pretty short without mascara. What it does is lengthen while adding a bit of volume at the base of the lashes, which is EXACTLY what I'm looking for in a mascara. It doesn't clump, and it stays on all day without flaking or smudging, and I absolutely love it. I never write reviews for products, but as I was using this mascara this morning, I decided the wold had to know how fantastic it was. I would highly recommend it to anybody! « less

- Sephora
Sephora userFebruary 20, 2018

I love this mascara so much. It’s perfect for a natural, everyday look (which I’ve been using it for) and doesn’t make your lashes look fake. It doesn’t smudge, clump, or flake and it lasts all day. It still looks the same after I run as it did before I’d go run. This mascara has been so great for me and has done exactly what it says it’d do- my lashes were falling out pretty badly before I started using this mascara and I’ve noticed the more I use this, the less they fall out. I can remove my eye makeup now without finding any lashes on my cotton pads! It doesn’t do much as far as volume goes, but like I said, my lashes had been falling out for a while before I started using this so I don’t have a lot of lashes to give volume to, but I’m sure it’d give my lashes volume if they were there. « less

- Sephora
mira userJune 11, 2019

This product is amazing! It’s semi waterproof, it makes my lashes look longer and it doesn’t clump up! 10/10 would recommend!

- mira
Sephora userJanuary 20, 2017

Holy Grail

I rarely ever write reviews but I am so in love with this mascara. I've been using it for a very long time now. It was the first mascara that I truly enjoyed. It was easy to apply, didn't end up all over my lids, no smudging, no clumping, no flaking, no irritation and provided the full fluttery look I like. It's a great everyday mascara. Does it provide the MOST length and volume compared to other mascaras? No...but that isn't how it's marketed. Plus, the formula is amazing. I feel like it really keeps my lashes healthy. I tried using other mascaras in between tubes if this one and noticed that my lashes became brittle and dry. As soon as I came back to this one, they bounced back. I always keep a spare so I am never without. I hope it's never discontinued. On days I don't use Gifted, I use their new Lifted...another fave. Tarte has my heart when it comes to mascaras. « less

- Sephora


Overall safe Ingredients

Ascorbyl Palmitateacne
Stearic Acidacne
Propylene Glycolhazard
Acacia senegal gumhazard
Rice bran waxhazard
Propylene Glycolhazard

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Community posts

Profile picture of Meg Thompson
Meg Thompson
DryDry Skin
Mascara hacks and application tips?? My eyelashes are so short and clumpy....
Profile picture of Nadia Sheikh
Nadia Sheikh
DryDry Skin
When you put ur mascara on look down as u are putting the mascara on. Don’t over lay ur mascara in one place. It makes it clumpy. Considering u have short lashes curl them. I use this mascara. It’s is amazing.
Profile picture of BeautybyMika_
DryDry Skin
I also used the James Charles x Morphe Pallete