The cult concealer has a name that evokes excitement in beauty enthusiasts everywhere, and has been hiding dark circles and highlighting the faces of influencers for years. There’s no denying the beauty of Shape Tape, and you’ll find just as much Skinvigorating™ power in tarte’s other beauty products - a vast collection of foundation, concealer, eyeshadow, and radiance boosters that combine makeup and skin care for a new way of beauty. That was exactly the vision of tarte founder Maureen Kelly when she launched the brand two decades ago, long before brands like Drunk Elephant and Glossier made their mark on clean beauty. “I was on a mission to create a makeup line with skin care benefits, and at the time everything on the market seemed to be chock full of synthetic, unhealthy ingredients,” said Maureen Kelly in a YouTube video, “tarte is all about high-performance naturals.” Indeed, each tarte product contains at least one signature natural ingredient like Amazonian Clay or Maracuja to nourish the skin while boosting the effectiveness of your makeup products - proving that it’s more than just the lowercase “t” that makes tarte unique in the beauty world. Embrace the beauty of high-performance neutrals with our favorite tarte makeup products below!
Since you’ve already collected the entirety of the tarte Cosmetics SEA collection, why not fake a beachy glow with the Amazonian Clay Bronzer? The titled ingredient is a tarte favorite that you’ll see a lot throughout this list, and in any tartelette’s makeup bag, as the pigmented and extremely blendable Amazonian Clay formula is perfect for bronzer, blush, and other tarte makeup for the face. Like most of the natural hero ingredients used by tarte Cosmetics, it was discovered on one of Maureen Kelly’s trips, and she brought the substance home with her after noticing the soft hands of Brazilian women who pulled Amazonian Clay from the riverbank. It looks even better as it sculpts your cheekbones and completes your glam makeup looks! This bronzer adds warmth to your features and creates a natural matte finish, forming a summer glow wherever you go, and can also be used as a contour powder to enhance your features. Wear this mineral-rich powder for year-round radiance that won’t streak, smudge, or irritate even the most sensitive skin.
“I use this palette all the time for both everyday or dramatic looks! For some reason, it always smells soooo good when I open it. It's also great for traveling. It's pigmented and high quality.” tartelette in Bloom isn’t just one of the best neutral eyeshadow palettes you’ll find in our community, it’s a tarte makeup classic that creates the most gorgeous looks on people of all skin types and styles. Taupe, white, bronze, peach, champagne… you’ll find all the neutrals you need in this 12-color tarte Cosmetics palette, which can be mixed and matched for both simple and dramatic eye effects. Ideal for the girl on the go who wants a palette that fits easily into her bag, and lets her look cute from history class to a night out. And it’s not just the exquisite colors you’ll love, but the fact that they stay put for hours without smudging or fading, thanks to the infusion of Amazonian Clay in each shade for longer-lasting, high-quality wear.
Tarte Shape Tape is arguably one of the most popular concealers in the beauty world, and can be found in any beauty influencer or celebrity makeup bag. "This is something that I live by,” Shay Mitchell told Cosmopolitan in 2018. I use it as my concealer every day to cover all the spots that I have.” Why is it such a cult product? Maybe it’s the full-coverage formula that flawlessly covers dark circles, blemishes, and imperfections for up to 16 hours - with a lack of creasing or caking that’s rare in even the best concealers. Or the infusion of Shea and Mango butters that moisturize and condition the skin while Licorice Root color corrects and brightens. But it’s definitely all the times it helped you hide dark circles after a late night or top off the most flawless glam makeup looks, because again...Shape Tape. MIRA reviews applaud tarte Shape Tape for its staying power, color correction, brightness, and non-creasing powers, and it’s a cult favorite concealer that every makeup lover needs in their bag.
“I love this blush!! It goes on super easily, blends well, and it’s pigmented enough that you don’t have to use much. 100% worth it.” You’ve tried the Amazonian Clay bronzer, and now it’s time to meet your new blush crush. This powder blends flawlessly and melts into skin, delivering a healthy and silky application that looks like a radiant flush of color on the cheeks, not the clown look we’ve all encountered at least once with the wrong blush. Ugh. Use it to recreate the sculpted blush look that we told you is one of the biggest fall makeup trends for 2020, or give yourself a simple touch of color that could easily trick people into thinking you just got back from the gym. The Amazonian Clay in this blush delivers blendable, lightweight, and long lasting color without fall out, while mineral pigments soothe and soften the skin and Vitamin E provides antioxidant protection.
While neutrals are a girl’s best friend, everybody needs a little metallic eyeshadow in their life. Especially in the form of this shimmery loose pigment that lights up your eyes with dazzling color. Chrome Paint Show Paint is a unique, glossy formula that’s ideal for the days where you’re feeling lazy, but want to trick people into thinking you put extra effort into your look. Ah, makeup magic. Just dip your finger into the pot and smudge the shimmery formula, which contains over 80% of pure pearl pigments, onto the lid and watch as it melts into the skin - creating a mirrored, metallic effect with minimal effort. Since it comes in 12 sparking shades, you can choose just one for a monochromatic effect (we’re thinking gold for fall makeup!) or invest in a few for a shimmery halo eye that’s way easier than you ever imagined. Our community says this tarte Cosmetics fave is creamy, long lasting, blends well, and doesn’t crease - and Chrome Paint Shadow Pot is a unique way to wear eyeshadow with less mess and more metallic beauty.
“Amazing! I love this product - I wish I started using it sooner. It blends really well and isn’t heavy. It smoothed my face, gave light coverage, and hydrated my skin!” There are BB cream people and tinted moisturizer people, and this tarte makeup product was made for both. Achieve the ultimate “no makeup” makeup look with a lightweight formula that blurs imperfections and smooths out the skin - providing a tint of color that still looks like you, only better. Isn’t that always the beauty endgame? This face makeup isn’t just made with tarte’s signature Amazonian Clay for a more long-lasting and luxurious finish, it also contains Vitamins E for protection against free radical damage, A to prevent signs of aging and increase collagen production, and C to brighten and even out skin tone.
Eye cream is everything, especially when it contains one of the most famous natural ingredients from tarte Cosmetics, ever: Maracuja. Another of founder Maureen Kelly’s travel discoveries, this ingredient is packed with fatty acids and Vitamin C to brighten, smooth, and hydrate the skin - exactly what you need for the delicate under eye area. Your eyes will look instantly more youthful and fresh with this hybrid skincare and makeup product, as it’s packed with not just Maracuja but C-brighter™ Technology (Rice Bran, Mango, and Coconut) to fight signs of aging and free radicals with antioxidant properties, Oat Sugars to smooth and firm by removing dead skin cells, Hyaluronic Acid and Squalene to plump fine lines and add moisture, and Vitamins E and B5 for further hydration and antioxidant power. Apply this eye cream by itself each day to prevent fine lines and signs of aging as early as your 20’s, or apply underneath tarte Shape Tape for an even more smooth canvas and boost of brightness.
“I like tarte’s Face Tape Foundation for a matte finish,” wrote our MIRA guest Kaitlynne. Us too, girl... us too. It’s not always easy to find a matte foundation that looks natural without drying out your skin or creasing, but Face Tape covers every imperfection and creates a flawless finish for both everyday and dramatic looks. From blemishes and redness to acne scars, this foundation works effortlessly with your beauty sponge to blur imperfections and produce full and long-lasting coverage, and even contains plenty of Skinvigorating™ ingredients to keep skin healthy and covered. Snow Mushroom hydrates, reduces inflammation, and brightens, while Apple Fruit Extract protects against free radicals and Hyaluronic Acid delivers major hydration. As a play on the iconic tarte Shape Tape, this tarte makeup favorite works flawlessly alongside the cult concealer for major complexion perfection.
“This is my ‘desert island palette’ – it’s the perfect size to bring on-the-go and I always have it in my bag, says tarte founder Maureen Kelly about the Toasted palette. “I’ll use it to create anything from a subtle bronze to a sultry smokey eye.” She’s not kidding. Each of the 12 shades in Toasted is inspired by heat, making it an ideal smokey eye palette, but you can always use it for a simple touch of gold or bronze. Or basically any other color. This tarte Cosmetics essential has pale pink and pinky beige shades for the minimalist makeup lovers, deep plum and copper to become all about fall, metallic rust and terracotta for those who like to be adventurous with makeup and more. You’ll also keep the delicate skin on your eyelids safe with these shades, as each is made with Amazonian clay for longer wear, vanilla extract for anti-aging and antioxidant properties, and mineral pigments to smooth the fragile lid skin. With names like s’more, cozy, fireside, and latte, this tarte makeup palette is basically a fall beauty dream waiting to happen.
Want a literal drop of radiance in your foundation? These drops have you covered. As part of the tarte Cosmetics SEA collection of water-themed products, this elixir lets you embrace your inner mermaid with a hint of sparkle - on your body, face, lips, in your tinted moisturizer, wherever. It effortlessly absorbs into the skin and leaves a dewy glow without clogging your pores, making it ideal for all skin types and a great beginner product for those who want to dip their toes (or face, or shoulders) into sparkly makeup. These radiance drops feature the exclusive tarte Rainforest of the Sea™ complex, a proprietary blend of algae and marine flower extracts that smooth out fine lines and wrinkles while softening the skin, along with Jojoba, Coconut, and Maracuja oils for a variety of beauty and wellness benefits. Add a few drops to your Water Foundation Broad Spectrum SPF 15, Hydrocealer Concealer, and other tarte makeup favorites for a sparkly SEA-treat.
“I LOVE this mascara. it’s always been the one I’ve gone back to over the years. It's such a beautiful mascara that gives the length and volume I want without the clumps.” tarte calls it a “push-up bra for your lashes,” powered by Skinvigorating nutrients to volumize, lengthen, curl and condition (4-in-1!) your lashes like your favorite influencer. Enjoy 24 hours of wear with no sign of flakiness or smudging, and know that this mascara is keeping your lashes healthy and hydrated while locking in a curl. Lights, Camera, Lashes is formulated with Olive Esters to condition and protect, Rice Bran and Carnauba waxes to lengthen lashes and ensure smooth application, Mineral Pigments to soothe the skin, Vitamin C for protection against free radicals, and ProVitamin B5 to hydrate and help lashes retain moisture. Wait, is this a makeup or skin care product? It’s always both with tarte Cosmetics, as the brand is dedicated to helping you look beautiful while taking care of your skin and favorite features (like lashes!) at the same time.
Tarte has been taking makeup and skin care to the next level for 20+ years. Find more tarte Cosmetics essentials on MIRA!