I've always disliked buying lipsticks because you're stuck to just to the color that you buy. If you want to vary the color, then you need to buy many lipsticks. With this you have many colors in one case, and you can mix them up and create even more colors. I wish t would last longer on though, but I can't say it lasts less on than any other lipsticks I've had. One piece of advice: If you purchase this don't forget to buy a lip brush :).