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White Lucent Brightening Cleansing Foam by Shiseido

White Lucent Brightening Cleansing Foam




Key Benefits:

  • Evens Out Skin
  • Brightening
  • Good Quality
  • Smooth
  • Good For Acne
  • Pore Minimizing
  • Redness Relief
  • Gentle
  • Hydrating


PEG-6, Glyceryl Stearate SE, Fragrance, Trisodium EDTA, Glycerin, PEG-32, Glycol Distearate, Lauric Acid, Stearic Acid, Dipropylene glycol, Serine, Myristic acid, Potassium Hydroxide, Tocopherol, Water, PEG-60 GLYCERYL ISOSTEARATE, Sodium Methyl Cocoyl Taurate, Sorbitol, Citrus Unshiu Peel Extract, Butylene Glycol

Ratings & Reviews

4.690% of 628reviewers recommend this product

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Sephora user
August 29, 2010

Lovely! And it lasts

I have very dry, sensitive skin, so have to be really careful about what sorts of products I use. For that reason I was quite nervous about giving this a try, but the other reviews were so positive, and I really needed something new. So for my birthday I finally decided to go ahead and try this out, even though it's much more money than I would normally spend on facial cleanser.I'm so glad I tried it! My worries about the price were unfounded, because this one tube is going to last ages. The tiniest, pea-size dab on my fingers works into enough rich, thick lather to clean my face well and leave some left over. And my skin loves it! It looks nice and even-toned after I rinse, without any of the redness other cleansers can give me. And it rinses clean, and quickly; a few splashes in plenty, though I usually do more. I haven't had any breakouts, either, which I often do get after trying cleansers/etc. made for dry, sensitive skin.And yes, I have noticed my skin looks more glowy and even-toned since I started using it. Not dramatically, but enough that I see it. This is the only White Lucent product I'm currently using, and I'm going to buy more!I really, really recommend this to anyone with dry, sensitive skin who experiences redness or roughness. « less

Sephora user
April 21, 2013

Didn't meet my expectations

After reading such incredible reviews I thought the Shiseido White Lucent Brightening Cleansing Foam was going to be the miracle solution. I'm 51 and live in the desert southwest. My skin is extremely dry and I have the beginning of fine lines; which is why I thought this product would work for me.It isn't a foam, but more like a very heavy mousse. It applied well and worked into a creamy texture. I didn't notice any real fragrance and it did gently exfoliate. However, it left my skin feeling "tacky" almost a rubbery texture, followed by a very dry, tightening sensation. I did not get the clean, fresh, impurities removed, moisture retention results I had read about and hoped for.I know the Shiseido line of cosmetics and skin care products are excellent, so I have to assume that my age, desert location and dry skin type was just not the right combination for this product to work for me. « less

Sephora user
December 26, 2008

If You want Squeaky Clean Skin

a little bit really goes a long way with this product. it lathers quite well, really washes away makeup, including 3 coats mascara. my mom swears by the entire Shiseido White Lucent line, so i find myself using this product everytime i'm home. Plus, I'm continuing refilling my mom's stock. she said her freckles & age spots have lightened in the past 3-5 years. (thats w/ the cleansar +toner, day & night moisturizer, eyecream, nightcream.) but this product cleans, tones, exfoliates without stripping the skin, works on young & older, & different skin tones. my mother has dry-normal skin, and i have combination skin. Also, this product is hypoallergenic. my mom rashes up with certain products, especially those with a heavy scent. i tend to have mild breakouts with certain irritants in products. we've both haven't experienced those nuisances with this cleansar. « less

Sephora user
February 18, 2010

Creamy, long lasting, acne diminishing

The Cleansing Foam is something like heaven. All you need is a dime-sized amount, about the length of your fingertip, and the soft, milky-like foam never ends. What I like best about the cleanser is that is WORKS. The cleanser GENTLY removes dirt and oils.After only 2 weeks of using the cleanser, all of my typical breakouts reduced from 8 to 10 pimples, to 2 or 4. It removes impurities while brightening the skin, which in turn evens out my skin tone. It smooths my skin and literally, removes all dullness. I suppose it has a special Asian plant, which does something magical with moisturizing the skin or whatnot. Even with stress, I was able continue to wear less foundation because of my now clear skin.The one thing I noticed after using the cleanser that I DID NOT like, was that my skin felt like how it does if I washed my face with a bar of soap. It did not feel like smooth butter, more like smooth leather...if that makes sense haha. But that was not an issue if I used the softener. « less

Sephora user
November 10, 2008

This is my absolute HG cleanser. I discovered this product by accident. I was staying at a friend's place and decided to try out her cleanser (without permission shh!). It was the Shiseido White Lucent foam. I was amazed the first time I used it at how SQUEAKY clean it left my face! Literally! When you rinse the product off your hands and face, you can feel and hear the squeak! It left my face feeling very clean yet not dry and tight feeling at all. After that, I immediately purchased my own. It's a bit steep, $33 for a cleanser, but I think it's well worth it. You only use a tiny amount and add a little bit of water for the product to foam up and spread. It's not a liquid, soft type of foam either. It's thick.I asked my father to try out this cleanser as well because I was curious to know how it works for him. He has very oily skin and bad skin (with the indented acne scars as well). He can just squeeze his skin and gunk will come out of his pores with ease (gross!). He tried using the Shiseido cleanser at night and told me that the next morning, he tried squeezing his cheeks and no gunk! :DOkay, so basically this product makes your face very very clean. But I'll admit that as far as the brightening aspect goes, I don't know. I haven't noticed anything drastic, but I also have not been paying close attention since that wasn't my expectation from this product. « less

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