When applied with fingers, tap goes a long way. I have dry skin so I love cream blush. I’m a fan of the makeup forever he cream blush, I have it in three colors, and honestly, I prefer the shisedo one. It blends easily and is not cakey, even over powder. This is a new favorite of mine 

I was expecting a smoother texture and a more blendable blush.A nice product but I can have the same product for a fiver. 

I’m very pale, so I have a love-hate relationship with blush. I look sickly without it, but it’s hard not to put on too much no matter what I do! I tried this on a whim, and it’s absolutely amazing. I apply it with my fingertip, and one touch from the jar is enough to do my entire cheek. It’s sheer, so it’s very blendable, and it lasts all day. I will absolutely be buying this product again. 

Beautiful texture - fluffy mousse-y cream that transforms into blendable color on the cheek. Easier to work with than the Glossier cloud paints (which I do like) and not at all greasy like many of the cream cheek colors out there. Ayao is a great color for fall and winter. I’m loving this new Shiseido line.

Very pigmented. Easy to use. Great colour. Texture is very nice and feels very light on. Easy to blend.