I have tried almost all of the best men's face washes available. Including the one's you've read about in the grooming awards sections of popular men's magazines and websites. From inexpensive to the most expensive. This, in my opinion, and through my patient experience in testing men's products, is the best men's face wash in existence. I use it twice daily, once in the morning and once before bed. I use warm water. DO NOT USE HOT WATER! It's not good for your skin, and I feel it defeats the purpose of this product, not allowing it to reach it's full potential. I find this product works better when washing your face at a sink rather than in the shower, because the water pressure from the shower head could be a bit intense when rinsing off the face wash, leaving your face with a feeling a just being blasted by water, which could leave your face dry. Because, just as too much of anything is no good for you, so is water. Did you ever drink so much water that your throat developed a scratchy-tickle feeling and almost felt dry? If so, there you go! However, use low water pressure when washing your face in the shower, or rinse off your face using cupped-hands full of water, or gently remove with a wet wash cloth. When I'm finished washing my face, I gently pat-dry it with a towel. I have combination skin (dry/oily). This product is great because it leaves my skin feeling not only clean, but soft and somewhat moisturized without the feeling of greasy residue. It doesn't leave my face feeling dry or tight. It doesn't have much of a scent, because I believe it was created with the intention of being perfume-free, which is a very good thing, and healthier for your skin. But the little bit of scent it gives off, just smells very clean, almost like a very pure water. It's a perfect face wash. This face wash is great! It does what it's supposed to do and more. Packaging is beautiful, clean, simplistic and masculine. Looks great in my bathroom and shower. Only small issue is, I don't think it should be called 'Cleansing Foam'. Foam... not a cool word. I understand it turns into somewhat of a 'foam', and I get the reference to shaving 'foam'. But, face wash 'gel' cleansers turn into a 'lather', and they're not called 'Cleansing Lather'. This product begins as a creme or cream (whatever). Call it cleansing creme (But not really because that name isn't cool either lol). Seriously, just re-name it Cleansing Face Wash. Keep it simple. Simple product, simple presentation, not much scent, it's not offensive, it's something everyone could enjoy. Sometimes, less is more. The name Cleansing Foam could turn some people away. Overall though, Shiseido is still and always will be the best! « less