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Advanced Hydro Liquid Foundation by Shiseido

Advanced Hydro Liquid Foundation




Key Benefits:

  • Hydrating
  • Smooth
  • Blends Well
  • Lightweight

Ratings & Reviews

4.895% of 380reviewers recommend this product

Reviews Mentioning Pros:

Reviews Mentioning Cons:

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Macy's user
March 30, 2011

Best. Foundation. Ever. Period.

I almost never write reviews, but I love this foundation enough to do it! I've been wearing it for at least 3 years. I've tried others from time to time to see if there's something better, some less expensive, some more expensive, some even from Shiseido. I doubt I'll ever bother with that again, because there just isn't anything better out there. I put a little water on the sponge if I want extra sheer coverage, but even without that its never thick, heavy or cakey in feel or look. I have slight rosaeca/broken capellieries and it smooths that out like they don't even exist, with very little coverage, and goes on like a dream in only a few seconds (I have no patience for spending more than 5 minutes on make-up in the morning). Luminous but not shiney. Stays on all day, but super fast/easy to remove. I use 040 and it is a PERFECT match for my pale but slightly olive skin (w slight redness), and I mean literally a perfect match. I get compliments on my skin ALL the time since wearing this, and people are often surpised at my age. The age thing could be genetics, but I'd bet this make up is at LEAST partially responsible. Again, dewey and luminous but somehow not shiny. How do they do that? Seriously, this is the best stuff ever. In every way. I will never wear anything else, I just hope they never stop making it. It's PERFECT! « less

Shiseido user
May 23, 2016

The maste of all foundations.

This foundation really surprised me. Mind you I know Shiseido directly from Japan and all of their sub brands and deluxe brands including Cle de Peau. This foundation to my surprise can be blended to a light sheer coverage or built up to a medium or full coverage. The application is easy, and can be applied with the sponge, fingers or brush. The packaging is so very practical, which most brands lack severely. Not to mention the refills make the quality experience of the product much higher than other brands. I have extremely sensitive skin and I look for something that won't clog my pores, yet that i could wear all year round. This one is it. For winter some moisturizer and this is fine. For summer some sunscreen or serum + this is also fine. It has no smell. I will buy this for life. « less

Macy's user
January 30, 2016

this is thus far the best if you would like medium to full coverage

've used so many high end foundations from Armani to Dior, from YSL to Givenchy, this one exceeds all expectations with very singular and healthy ingredients. I love Shiseido foundations. They are the best in the market, beating all other brands. I like its dual balance foundation for natural and sheer coverage; UV protection foundation for sunblock and swimming (it's water and sweat proof) and as I am reaching 30s and I prefer a bit more coverage, I found this one. It's a cream texture with powery finish and the coverage is great yet very natural looking and super long lasting. It easily stays put for an entirely day barely in need of any retouch, maybe once if I have a dinner appointment. Money well spent. It uses a bit faster than the usual power or liquid foundation but none exceeds its performance thus far. « less

Nordstrom user
February 5, 2014

Burned my skin

There is some ingredient in this foundation that absolutely lit my face on fire for about 3 hours. My skin turned bright red. Additionally, and secondary to the side effects, the coverage was much too light.

Lord & Taylor user
August 14, 2014

I love this product!

I have used this product this is a re-purchase. There is a case you can buy that houses this product and the application sponge that comes with it. The product goes on nice and dewy and then dries to a beautiful finish (not sticky.) This makes it easy to then apply a bronzer afterward (or powder) with a brush and it will apply evenly. I indicated that it gives light, medium or full you can use less to give less coverage. It is very easy to apply. I defiantly give this product a 5 out of 5!

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