Great dupe for Brow Wiz.
It's worth mentioning that I've tried both the Anastasia Beverly Hills Brow Wiz and Sephora Retractable Brown Pencil - I think at the end of the day, I'll be sticking with the Sephora brand pencil. Firstly, it's $16 (compared to Brow Wiz @ $27) and both have the same amount of product (0.003oz). I have this in the shade 'Auburn' and it works great for my redhair - not too orange, not too dark... just a good in-between. Plus, it lasts all day and goes on fairly smooth. The Brow Wiz might be a toucchhhh smoother, but it's almost not even worth mentioning since it's kind of a small thing (certainly not worth the extra $11). I love these kind of retractable, fine-tipped, brow pencils. I don't think I'll ever go back to the traditional 'pencil', where it's naturally thicker and needs constant sharpening. The tip on this product is very small and dainty, perfect for getting a precise brow. Basically, if you've never tried the Brow Wiz and don't have anything to compare this to, for all intents and purposes, both products do the same thing. ONE small thing....I wish the end was a spooly, and not this sort of plastic comb thing. But that's really my only true gripe with the product :) « less