This has got to be my all time favourite makeup product. Ever. No competition. I wanted to become a lipstick wearer for a long while, and this finally sealed the deal (now ~30 lipsticks later after getting this in Nov 2014). Any old paranoia about transfer/not being long lasting/my dry lips drying even more and feeling horrible washes away when this gem is on my lips. Thanks to my fave YouTuber Thrift Thick (Cassie) and watching her video attached, I knew this lip product would be the one for me. My training wheels to lip products, this thing just won't budge (and she extensively proves that in her video)! Given after you eat something wet/oily it's going to budge a little, but this budges less than any other product I've used. I have 01 Always Red and 13 Marvelous Mauve. They're both amazing colors! Always Red is TO DIE FOR! It is the only red you'll ever need, honestly. It dries matte, and is the most striking and lovely bright blue red (my fave red for lip color). The cream lip stain feels very lightweight, pigmented, the texture is great during application, and man is this long lasting and non-drying. It's honestly the perfect lip product, no question. I hope this product never changes and never goes away, it's so perfect and a need-to-have for lip product lovers. My only complaint is that I wish more of the other colors were matte and vampy. I love this lip stain! « less
This has been my everyday lipstick for like a year