MIRA BEAUTY Empowers Emerging Female Founders With Dedicated Category

The e-commerce destination highlights the next generation of beauty leaders.

SAN FRANCISCO, CA, March 8, 2020 — MIRA BEAUTY, the world’s first universal store and collaborative library for makeup and skincare, today launched a new category for cosmetics brands founded by women, in honor of International Women's Day.

Aggregating hundreds of woman-created skincare and makeup brands, MIRA BEAUTY's Female Founder category is the largest of its kind, translating information from millions of reviews, pages, listings and videos into digestible product synopses.

With the aim to champion inclusivity, this category is designed to:

  • Empower guests to search and find relevant products from female-founded brands;
  • Support female entrepreneurs in beauty;
  • Highlight the contributions of women in the industry.

“The Female Founder category is a new discovery platform that helps our guests find, sort and compare products from female-founded brands, all the while celebrating the women who broke new ground and continue to challenge the status quo in beauty," said Benjamin Lord, CMO of MIRA BEAUTY. "This is the first of many upcoming inclusivity initiatives to make MIRA the beauty shopping destination of choice."

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