SAN FRANCISCO, CA, June 17, 2020 — MIRA BEAUTY, the world’s first universal store and collaborative library for makeup and skincare, today launched a first-to-market category for cosmetics brands founded by Black entrepreneurs.
Aggregating hundreds of Black-created skincare and makeup products, MIRA BEAUTY's newest category is the largest of its kind with over 400 cosmetics brands, translating information from millions of reviews, pages, listings and videos into digestible product synopses.
With the aim to champion inclusivity, this category is designed to:
"For the first time, beauty shoppers are able to search and shop all Black-founded cosmetics brands in one place," said Benjamin Lord, CMO of MIRA BEAUTY. "The Black Founder category is an innovative and long awaited discovery platform that is designed for anyone to support Black entrepreneurs and Black-founded brands, all the while providing visibility to a traditionally marginalized group with extraordinary potential."
This initiative marks a turn in how MIRA BEAUTY will collaboratively build listings in the future. A collaboration platform, MIRA BEAUTY worked in close and direct partnership with its guests, as well as social communities and Black beauty creators, in order to compensate for the lack of representation on the websites it aggregates product information from, including SEPHORA.com, Ulta.com, Amazon.com and YouTube.com.
"While MIRA BEAUTY sits on the industry's largest index of beauty content, in this case, there was not much to aggregate. As a matter of fact, our difficulty in sourcing Black-founded brands is a testimony to how poorly they are currently distributed," said Lord. "Building this dedicated marketplace has been a manual labor of love, which all of our team members, guests, friends and partners rallied behind."
The collection includes, but is not limited to: