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Proof It! Eyeshadow Primer by NYX Professional Makeup
NYX Professional Makeup

Proof It! Eyeshadow Primer

4.2(695)
cruelty-free
drugstore
$7.00
staying power(179)
hydration(56)

Top Reviews

staying power

longlasting

i have dry skin but hooded eyes that love to crease and this primer keeps all my shadow looking amazing - cut creases, shimmer, glitter, everything stays put all day

- Ulta User

as an avid user of urban decay eyeshadow and primer, i've been disappointed with their new wand packaging and was looking for an equally long-lasting primer with a more comfortable application method

- Ulta User

hydration

hydrating

it goes on smooth, dries fast, and keeps my eyeshadow locked into place all day

- Ulta User

application is easy, dries fast and eyeshadow stays on for hours

- Ulta User
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ulta userDecember 20, 2018
5

Very nice product !

This is a very good eye primer! And so long lasting! I wore this primer, under my eye shadow yesterday for 12 hours ! Not only did my shadow stay, it didn't crease, or migrate lol! And even after 12 hours because of the primer I still had to work to take it off! Once you apply let it dry, and try not to make any mistakes after putting it on, cause it's not easy to correct at all with this primer!

- ulta
ulta userDecember 20, 2018
5

Wish I had this sooner!

I have an oily eye area. I usually do not frequently wear eye makeup because of this since my makeup does not stay put as the day goes on. I decided to give this product a try. I'm so glad that I did! I applied it to my eyelid and along my lower lash line. Let it dry for a minute or so, then applied my eye makeup as normal. My eye shadow and eyeliner stayed put ALL DAY! That has never happened before. When it was time to remove my makeup, it washed off easily with soap and water. I will never go without this product!

- ulta
ulta.com userOctober 18, 2016
5

Love It!

I usually use the Too Face 24 hr primer insurance and really love it but it's a bit pricey for a something that I use on the daily so I wanted to find a more affordable option. I gave this NYX Proof It Primer a try since I LOVE NYX products and they have never failed me! This is no exception! I comes out of the tube in a nude color but once it is blended out it is not detectable on my fair/medium skin tone. The product is VERY TACKY which I'm not toooo fond off because it makes my eyeshadows a bit hard to blend. The trick I found to help my shadows blend better is to go over the entire lid with an eyeshadow similar to your skin tone as a powdery base for the upcoming shadows you put on. That way your brush can glide on smoother and help you blend better. Not patchy. Though the tackiness is a bit of a con for me, I think it helps keep my eyeshadow last ALL DAY LONG!!! It works just as well as my Too Face Shadow Insurance primer except the Too Face isn't tacky but it is on the pricier side. One more con would be that the tube doesn't seem to have a lot of product in it. I feel like I dip into the tube a lot to get my whole lid covered. I don't know if mine is a bit dried up or if that's just how it is. I definitely recommend this product! Great alternative to pricier primers without sacrificing results. <span class="shop__a pd-reviews__translate-span">« less</span>

- ulta.com
ulta userDecember 20, 2018
5

Best Primer so far.

At last!.. after using Urban Decay eyeshadow primer which I love, I stumbled across NXY Proof it primer. I have very small eyelids and eyeshadow no chance of staying on my eyelids not even for 20 minuite. This primer It's a pale colour and goes on very smoothly, little tacky as you apply but dries very quickly. My eye makeup stayed on from 9.15am till late evening. I was VERY happy & the price was great too. Would definitely recommend & buy more before it discontinues. Believe me that when I say your eyeshadow stays on it stays on.

- ulta
ulta userDecember 20, 2018
2

doesn't work for me

I read some positive reviews on this so undecided to try it. I have dry eyelids that don't tend to get oily throughout the day. With this primer, my eyeshadow actually creased more than I have ever noticed before. I usually just use primer to get better staying power and opacity of color, but I think this one caused creasing and I only used a very tiny amount.

- ulta

Ingredients

Overall safe Ingredients

acnesafehazard
SafeAcneIrritantHazard
Dimethiconeacne
Polyglyceryl-3-Diisostearateacne
Phenoxyethanolhazard
BHAhazard
Cyclopentasiloxanehazard

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Community posts

Profile picture of Michelle Nistler
Michelle Nistler
CombinationCombination Skin
What are people’s favorite primers? Is it worth it to get a separate primer for your face and eyes?
Profile picture of Char
Char
CombinationCombination Skin
Yea it is. I use NYX proof it eyeshadow primer. I also use NYX pigment primer which brightens up the color of your shadow. I use it if I am doing a cut crease to make my gold, copper or reds pop. Another trick is I use the proof it primer also in my laugh lines. It prevents creases and your laugh lines are creases. Best primer. Even better than high end.