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Bright Idea Illuminating Stick by NYX Professional Makeup
NYX Professional Makeup

Bright Idea Illuminating Stick

Bermuda BronzeChardonney ShimmerCoraliciousLavender LustPearl Pink LacePinkie DustSandy GlowSun Kissed Crush



Key Benefits:

  • Longlasting
  • Blends Well


Polyethylene, CI 75470, Phenyl Trimethicone, Ozokerite, Hydrogenated polyisobutene, Zinc PCA, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Methyl methacrylate crosspolymer, CI 77499, Propylene carbonate, CI 77492, Caprylyl Glycol, Diisostearyl malate, CI 45410, CI 15850, Bis-Diglyceryl Polyacyladipate-2, Ethylhexyl Palmitate, Nylon-12, Tocopheryl Acetate, CI 77491, Calcium Sodium Borosilicate, Disteardimonium Hectorite, Silica, CI 77891, Calcium aluminum borosilicate, Tocopherol, Water, Mica, Tin oxide

Ratings & Reviews

4.483% of 603reviewers recommend this product

Reviews Mentioning Pros:

Reviews Mentioning Cons:

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December 28, 2016

My first highlighter

I have this in "lavender lust" which is one of the highlighting shades. It's my first highlighter and I really like it a lot! It's easy to apply, has good coverage, blends well, and gives great pigmentation. I press moderately hard, about the same as I would for applying stick lip balm, and it really only takes a couple passes to show up nicely on my skin! I'm not very experienced with cream products but I still found this very easy to use. The only con is that it does feel heavy. I didn't realize exactly how heavy it felt until I tried a powder highlighter for the first time, but I am very aware that I have product on my face. But overall I highly recommend it! user
October 4, 2016

Great product for the price

Originally I was going to try the Iconic Strobing Stick but that was way too pricy, saw this at ulta and thought "why not?" I picked up the shade Chardonnay Shimmer. Well this was definitely worth the buy! It has awesome pigmentation and blends so easily. I use a small round fluffy brush or a beauty blender to blend out. This was my first time trying a 'cream' highlighter so I didn't really know what to think before. This product lasted a whole 12 hours for me before I took my makeup off. Powder highlighters never lasted that long for me. Will definitely purchase again. 

ulta user
October 08, 2018

Great inexpensive cream blush!

I bought this in rose petal pop and coralicious and use it as a cream blush. The color is gorgeous and melts into my skin, leaving me with a soft, natural-looking flush of color that lasts all day. It's a great inexpensive (and cruelty free!!) alternative to more expensive brands and personally I think it applies and wears just as well as some of the more expensive options out there. There is a bit of a trick to it though. If you're using a liquid foundation, I would recommend letting the foundation set and doing your eye makeup or something else for a few minutes before applying this product. A little goes a LONG way so I just apply a few dots along where I want it to be and then blend. I've tried it both before and after my setting powder and it definitely lasts longer when applied before any setting powder. That being said, I didn't notice any difference in pigmentation or application when applied over a powder. Highly recommend! user
November 25, 2016


A friend of mine is a blogger and received five of these from a pr event. She passed on the light pink to me. I love highlighters. I have the anastatia palettes and love becca highlighters as well. This does not even come close to being a good highlighter. I will say however your new palette love contours all. The powder highlighters in those are on point and buttery smooth. These however are an epic fail. Too creamy. They transfer and it doesnt stay on long at all. Discontinue them and make some powder highlighters like the beautiful pigments in your palettes. user
August 1, 2016

One of the best cream highlighters I have EVER tried

I came across this product in a new display at Ulta. I wasn't really looking for a cream highlighter (actually I was looking for a cream contour) but I hadn't heard anything about this product so I decided to swatch it with the tester. OH WOW, doesn't even begin to describe this. The highlight is gorgeous and incredibly pigmented but it can be sheered for a more everyday look. However it was the CONSISTENCY of the product that threw me off in the best way. It glides on with the least amount of pressure. Unlike most cream highlighters I've tried it has the right amount of slip to it that allows it to blend it in with the least amount of effort. It's the perfect formula for a cream highlighter. I have the Haloscope by Glossier in both the shades they have and those disappear if you apply powder over it, tugs a bit when you apply it, has LESS product than the Nyx one, and the it costs $22?! BUY THE NYX ONE. You will NOT regret it and the shade range is to die for, with darker shades that can maybe be used as bronzer and is a perfect natural highlight for women of color! Nice job Nyx!!! « less

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