September 2020 is the start of many things: Zoom college classes, spooky season (no, it’s not too early!), and most importantly… a ton of new makeup and skincare products to carry you through fall. While it’s true that 2020 has been a year of adjustments, with less glam makeup looks and more PPE masks and clay face masks while sipping drinks at home, the one thing that hasn’t changed is our passion for beauty.
Staying home is an opportunity to practice self-care in ways you’d never imagined, and treat yourself to all the best beauty products to finally master the halo eye you’ve been practicing since 2017. Throughout the year, we’ve witnessed the launch of countless new makeup and skincare products, from Huda Beauty’s first mascara to the Pro Filt’r Mattifying Primer by Fenty Beauty, and everything by Selena Gomez’s Rare Beauty. Just wow.
But now let’s talk about all the gorgeous new makeup products launching in late August and September, because we know you’re as excited as we are to get a major head start on your holiday shopping and add the best beauty products to your quarantine routine. September 2020 is about to become a beautiful month with these top picks:
Glow Recipe is famous for their sweet lineup of skincare products - incorporating your favorite fruits into face masks, serums, and moisturizers for your most smooth and youthful skin. Remember when their Watermelon Sleeping Mask launched and developed a waitlist of 5,000 people? That happened. And now the K-beauty brand is back with a serum that’s perfect for fall - infused with plum, vegan collagen and silk protein, and five weights of hyaluronic acid to flood your face with moisture and prevent dehydrated skin all throughout autumn. As we’ve told you, it’s important to develop your fall skincare routine as the chilly air approaches, and the next-gen hyaluronic acid in Plum Pump will hydrate each layer of your skin to guarantee that there are no dry spots in sight. These hydration and antioxidant benefits don’t just protect against free radical damage, a necessity as seasons change, you’ll also start your anti-aging skin care routine as the moisture works to prevent fine lines and wrinkles before they even happen. Glow Recipe never disappoints, and you’ll be as obsessed with Plum Pump in September 2020 as we are.
Cheeky name for a cheeky product. Cheek to Chic is a two-toned powder blush with a lovely backstory. According to Charlotte Tilbury, the brand was “looking to recreate that shimmering, youthful flush of excitement you get when you're in love.” And we definitely are in love… but not with a person, with this new makeup that’s going to give us a lovely flush of color this season. Available in 8 shades to suit all skin types, the two-toned formula makes the blush application process more fun. You dip your fluffy brush into the outer shade and sweep across your cheekbones to form a structure, before using the color in the center of the compact to highlight the apples of your cheeks for a unique type of radiance. Each blush compact features color-rich pigments and Light Flex Technology, which lives up to the name as it captures and re-emits light to enhance your luminosity. Charlotte Tilbury is one of the best luxury beauty brands around, and we’ll definitely be blushing in September 2020 with this new makeup.
Rare Beauty has been a long time coming. While Selena Gomez has stayed relatively hush-hush about the launch of her beauty brand, she finally launched her new makeup lineup in September 2020 to glowing reviews and even more glowing flushes on color on the cheeks - courtesy of this Soft Pinch Liquid Blush that we’re totally obsessed with. Available in matte and dewy finishes, this blush has a doe foot applicator that you use to simply place a couple dots of product on each cheek, before seamlessly blending in with your fingers or a fluffy brush. The soft and natural flush of color adds dimension to any look, and you can even take it down a notch (in the best way!) by applying the blush before your foundation for an underlying radiance. With a lightweight and buildable formula that’s formulated with a Botanical blend of lotus, gardenia, and white water lily to soothe the skin… you’ll be feeling rare and radiant with each of these 8 stunning hues.
As the summer Fridays come to an end at work, you can still get a dose of them in your skin care routine in September 2020. This brand new product is a three-in-one nightly solution containing 16 percent AHAs and niacinamide to visibly give your skin a boost, or shall we say… Soft Reset. Lactic acid smooths the appearance of fine lines and wrinkles while reducing other signs of aging, niacinamide refines your skin’s texture and minimizes pores, and glycolic acid unclogs pores while giving your complexion a hint of brightness. Basically, all your skin troubles will be gone once you incorporate one of the best beauty products of September 2020 into your skincare routine… rounding out your small but mighty Summer Fridays collection.
In all honesty, it feels a bit strange to read the name of this new makeup product. Isn’t every Natasha Denona product a glam eyeshadow palette? The answer is yes, but this cool-toned palette is special. It’s a full-sized version of the brand’s popular Mini Glam Eyeshadow palette, and features 15 luxury hues in matte, metallic, and shimmer finishes for a variety of eye looks. Each shade is named for the ideal spot you should apply them - such as Outer Eye Lid, Lash Line, Inner Corner, Brow Bone and Transition, making it easy to produce the most glamorous everyday and dramatic looks. Who needs a YouTube tutorial when you have shade names like that? Despite what some may think, you can and will still be glamorous while wearing daytime chic or simple makeup looks… and this new makeup palette will be your best friend as you experiment with smokey eyes and simple washes of color in your fall makeup routine.
Did you know that September 2020 is National Honey Month? That means it’s time to celebrate with the best beauty products that give your skin a bit of sweetness, like the new Honey Balm Niacinamide Moisturizer by Wishful. It’s obvious that Huda Kattan knows all about makeup… just look at her. But she knows skincare too, and has slowly but surely been dropping new products from her skincare line. Thirst Trap Cocoon Mask launched over the summer to great reviews, and we may just love this new moisturizer even more. It’s formulated with honey to soothe the skin while locking in moisture, turmeric root extract to even skin tone and reduce dark spots, and niacinamide to minimize pores and clarify your skin for a gorgeous complexion. Honey Balm is heavy enough to keep your skin hydrated all throughout autumn, without clogging your pores in the process. Apply in the mornings and evenings to achieve your most clear and hydrated skin, or under foundation for even application and a flawless finish.
There’s no shame in collecting mascara like it’s our job - which it kind of is as a beauty enthusiast. It takes a lot of trial and error to find the right tube for our lash style, and starting a new chapter in September 2020 calls for a mascara that keeps our everyday makeup looks fresh and won’t clump or dry out at the end of the day. We’ve found it with The Big Clean Volumizing + Lash Care Mascara by Kosas. This mascara doesn’t just create fluffy, voluminous lashes that go with any makeup look, it’s also infused with castor oil to moisturize your lashes and support their natural growth cycle. Especially if you wear mascara every day, it’s necessary to find the best beauty products that keep your lashes healthy, and this one contains Provitamin B5 and Biotinyl Tripeptide to strength and repair damage while botanical waxes add volume and reduce fallout. Your mascara game is about to become stronger in September 2020 - and so are your lashes thanks to these strengthening ingredients!
Tower28 is a brand that everybody needs to know about. Only launched in April 2019, it puts a modern twist on the classic “California beach girl” style. Founder Amy Liu isn’t a tanned blonde with mile-long legs and a surfboard, either - but a daughter of Chinese immigrants who took inspiration from her beach town in Los Angeles, and aspired to create beach-inspired inclusive makeup for all skin types and tones. She’s succeeded, as the brand’s lineup of healthy and natural products is beloved by everybody from influencers and MUA’s to beauty beginners. Tower 28’s long-awaited ShineOn Milky Lip Jelly finally arrives in September 2020, which is made with plant-based ingredients like apricot and raspberry seed oil to keep lips healthy and hydrated while you enjoy this high-shine gloss. A pretty pop of color, nourishing oils, and a non-sticky formula that won’t dry out your lips? It’s no surprise that these glosses are flying off the (virtual) shelves. Fun fact: this lip gloss is inspired by alternative milks, since Amy Liu can’t consume dairy. So LA, right?
We don’t know who needs to hear this, but you’re not too young, busy, or tired to apply eye cream. In fact, it’s one of the best things you can do for your skin care routine… as it adds hydration and vibrancy to the fragile skin around your eyes and prevents the not-so-fun effects of aging, like fine lines. And if that isn’t enough to convince you, it can also make your concealer less cakey. Vitamin Enriched Eye Base by Bobbi Brown is basically an ultra-hydrating and nourishing moisturizer for your eye area, designed with a Vitamin B blend, Sodium Hyaluronate, and Shea Butter to refresh and radiate. Smooth, hydrate, and add plumpness to your under eyes as you notice an enhanced texture and more youthful appearance, plus a smoother canvas that makes it easier to apply your favorite concealer without fear of creasing or cakiness. And don’t forget to try Bobbi Brown’s Vitamin Enriched Face Base… which is basically an all-over version of this vitamin eye cream.
Charlotte Tilbury has done it again. The brand has launched one of the best beauty products of the season that’s basically lip fillers in a tube, without the needles. Yes, please. Collagen Lip Bath Gloss is unlike any lip product you’ve ever tried, packed with groundbreaking ingredients to enhance the appearance of your pout. Lip Plump-Effect Mustard Sprout Extract hydrates the lips and defines the contours, ensuring that they won’t just look more voluminous but also more shapely and symmetrical. Peptides further enhance the plumpness of your pout, while Marine Collagen, Vitamin A, and Coconut Oil work to nourish and add moisture. And that’s not even all the ingredients, you’ll also receive Vitamin A, peppermint oil, pearlescent pigments and more for antioxidant benefits and your most full, healthy lips ever. While it’s definitely more pricey than your average lip gloss, you’ll never go back once you discover the volumizing and enhancing power of Collagen Lip Bath.
Let’s just state the obvious here: the Laura Mercier Translucent Loose Setting Powder is not a new makeup product. In fact, it’s a cult favorite that’s been loved by the beauty community for years, and has top MIRA ratings for staying power, color accuracy, and texture. What is new, however - is the Honey shade that’s specially designed for medium skin tones with olive, golden, and warm undertones. And if you aren’t exactly sure of what your undertone is, we can help with that! Dozens of community reviews call this Laura Mercier classic the “holy grail” of setting powder, which it definitely is. Translucent Loose Setting Powder locks in makeup for up to 16 hours with a sheer, matte finish, and you’ll never have to worry about looking cakey or creasing into fine lines. Ideal for the long days at work when you don’t have time to touch up your makeup, or keeping glam looks fresh for a socially-distanced night out this autumn.
As we’re casually resisting the urge to buy every single new product in the Rare Beauty collection, we’ve got to give mad props to Selena. The brand has launched some of the best beauty products we’ve seen in a while - high-quality, inclusive, 100% vegan and made on the premise of self-love. And even if it’s been a hot minute since you’ve applied foundation (quarantine lewks, okay?), you’ll be hooked from the moment Liquid Touch Weightless Foundation touches your skin. Available in 48 shades, this breathable formula melts into the skin and blends effortlessly to provide all-day coverage. “It just melts onto your skin, so you forget you’re wearing anything,” - actual quote from Selena, and her flawless complexion makes us believe it. Combine this foundation with the Always An Optimist Illuminating Primer by Rare Beauty for a dewy and luminous finish!
Shop all the best new beauty products in September 2020 and beyond on MIRA