I initially got this as a mini, and just upgraded to the full size. I have Asian lashes (thin, straight, fairly short) and I have been using drugstore mascara for years with the Diorshow primer simply because I hadn't found a high-end one worth the price.This is my new FAVORITE everyday mascara. The packaging is very luxurious because of how heavy it is, which is a nice plus considering the price. The formula itself is really moisturizing and keeps my eyelashes soft. I definitely notice a change in volume and length, but without a spidery look or any crunchiness. My boyfriend actually complimented me on my eyelashes, and he usually HATES when I wear mascara.Because the formula is conditioning, it is easier to take off. I could see why some people might have issues with smudging, but I personally have never had this mascara smudge or run on me (maybe has to do with eye shape/lid). If I went swimming, I wouldn't bank on it holding for any amount of time, but hey--this one's not marketed as waterproof. I still use the Diorshow primer and curl my lashes, and they stay nicely lifted in a natural-looking way. I think if I was going to go out or wear heavier eye makeup (I don't wear shadow on a daily basis) I might want to try something that holds a more dramatic curl.Will definitely buy again!! This is my new go-to for daily use. Less

When looking for a mascara, I want definition, volume, and minimal residual "mess". I was using Too Faced Better Than Sex for almost a year and I just didn't get the results I wanted. I did get volume but often with clumps. I had lots of fall out all over my cheeks (both mascara crumbs and my lashes) that I was constantly cleaning up throughout the day. I also don't feel like I got my money's worth as it dried out much more quickly than other brands. The consultant at the Sephora I went to recommended Kush mascara for me to try about 3 weeks ago and I'm pretty impressed! The black is very rich and saturated adding lot of definition to my blonde eyelashes. This has fibers in it, so it does add volume and a substantial amount of length. I don't need the length and feel it looks a bit over the top for my style (like I have fake eyelashes on almost!) but for those ladies who need a bit of a boost, this might help. There is good definition and staying power as well. If you want something that curls, this isn't it. It goes on straight so curl those lashes before you apply. I'd give it 5 stars, but more than two coats and you will have some clumps -- just not as bad as Better Than Sex. I also still experience some minimal fall out/eyelashes on my cheeks at the end of the day, just not as bad as with Too Faced. Overall a solid choice and I will purchase it again! Less

I've been on a mascara hunt for some time now, as I've been having issues with smudging and raccoon eyes. A Sephora employee recommended this to me, and although I was a bit hesitant to try it (as I knew very little about it and the brand), I decided to give it a try over the more popular mascara's at Sephora, and I am so glad I did! Not only has this mascara not run, but I also started putting it on my bottom lashes, something I feel like I haven't been able to do in a while for fear of smudging. I spent all day in the hot sun at NYC Pride, as well as (lightly) cried in it, and no one is more shocked than me at it's staying power. Now, let's talk lashes! It must be said that I naturally have fairly long, thick, easily curl-able lashes, and that I favor the wispy lash look. To me, this delivers wispy, flase-like lashes with two to three coats max (just one coat on the bottom lashes), and it almost feels like I have nothing on. The brush applicator took a little adjusting to, as it is bigger and heavy than most, but I kind of feel like the brush does all the work for you and keeps me from over-applying the product. This mascara may not be the most lengthening or volumizing, but I really like the look it delivers, so wispy, full and feathery :) Less

I am so in love with this mascara.Honestly, I could almost fool myself into thinking I was wearing a pair of very natural falsies with this. One swipe and it is like I waived a magic wand over my lashes. It is worth noting that I have long eyelashes to start with so I primarily look for volume and definition which this definitely delivers. The tube a lot heavier than I was expecting, and the brush perfectly defines my lashes, NO CLUMPING HERE! The mascara also washes off easily at the end of the day.I have not noticed any issues with flaking like some others, but I have had a few instances with smudging. When my eyes get very watery (usually a couple times a week due to allergies) I have had roughly 3 days over the last 2 months of using this mascara where it has smudged (all in all, not bad at all!). In those cases I was able to use a q tip or my finger to remove the smudges and it did not ruin the rest of my eye makeup. I also sometimes experience transfer on my brow bone from some mascaras but I do not get that at all with KUSH.Smudgies aside, I still reach for this mascara every morning for my day to day make up I usually get that from any mascara since I do not use waterproof formulas everyday. For special occasions or water activities I do use a waterproof formula, but maybe we will get a waterproof version of KUSH in the future?! ;) Less

I heard so many raving reviews about this mascara and I fell out of love with the one I used to use so I gave this trial size a try!I gotta say, I don't really like this mascara and I don't know where the hype comes from. It does make lashes longer and fuller but the formula is so thick and waxy that it looks gunked up on my lashes and smears everywhere by the end of the day. The fact that the mascara is a very rich black doesn't help at all. I would apply two coats and would instantly see balled up clumps of the product on the tips of my lashes and eventually it would weigh them down but I have naturally curled lashes!Maybe it's just not for me. I've got length but no volume so I'll find another mascara.