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EyeStudio Lasting Drama Gel Eyeliner by Maybelline

EyeStudio Lasting Drama Gel Eyeliner

staying power(249)
Variation: Hyper-Matte Onyx
Hyper-Matte OnyxPurple RebelTeal EnvyWild Azure

Top Reviews

staying power


i thought to myself " bet this is not going to last all day" and wow

- Ulta User

goes on easily & stays put on all day

- Very User



for years, i have used maybelline's "ultra liner" a liquid liner that is "waterproof", lasts all day long, one container lasts very long (long as you keep the cap screwed on tight)

- Walmart User

this liner really is waterproof and smudge-proof

- Walmart User


precise application

and using a brush makes application much more precise; it's easier to put it where you want it and it's build-able

- Walmart User

easy to use, very precise and last forever

- Ebay User


not smudging

best eyeliner ever it stays on for hours and it doesn't smudged i love all maybelline products

- Walgreens User

no smudging, smearing, nothing

- Maybelline User
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Total 1233 reviews
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walmart.com userJanuary 1, 2013

"Final Look" cannot be achieved

I bought this eyeliner in Eggplant. I usually only buy black eyeliner, whether liquid, gel or pencil. I thought I would try something new, be a little bit experimental, different. I wanted to try another gel liner but thought another color might be a bit exciting, so when I saw this liner and the color, boy, I was excited! I loved how the "Final Look" was exhibited! It was a beautiful purple that is noticeable enough to show that it is not an ordinary black, a purple dark enough to line my eyes but still show a different color. So I grabbed this product and tried it at home immediately.I tried this eyeliner alone on one eyelid, no black eyeliner underneath this Revlon liner or mixed with any other liner, just pure naked lid and this Revlon liner. The package notes to go over your line continuously to add more pigment for a darker look. I went over and over with this liner about 10 times, no exaggeration here. I was determined to get the "Final Look" and note how many times it will take to go over before achieving it. I was never able to achieve it after 15 times going over it (even after not achieving it after 10 applications, I was determined to get that "Final Look", so I thought 5 more applications wouldn't hurt).It was a disappointment, I love the color on the package. When you open the jar, the color still looks magnificent but on skin, it was still translucent, even after 15 reapplications, one on another. Now, I am tanned, (I am Bangladeshi, Cambodian and Chinese. I'm not extremely dark like my Bangladeshi father nor am I fair skinned like my mother, I am in-between, a bit darker than just tan) and I like my eyeliner to be extremely dark to contrast with my tan skin. I'm not sure how this eyeliner fairs with lighter complexions, it might appear more pigmented? I'm not sure at all.I did try the other eye with a different technique, typical black gel liner first then this one on top, it almost looks like the "Final Look" but not as beautiful. I know the picture is altered with better lighting to show the sparkling pigment but my excitement has been withdrawn. I use this liner on top of another gel liner (Revlon ColorStay, I use the gel liner on the top lid and their ColorStay pencil on the bottom) when I'm bored or just feel somewhat festive.I can note that when I do use it on top of the Revlon ColorStay liner that it is indeed waterproof and smudgeproof (not completely but the best I've experienced and experimented with so far). This has a much better waterproof quality than the Revlon ColorStay gel liner. If I use the Revlon gel liner alone, it smudges by the end of the day (not too badly, the shape is still intact but you can definitely notice smudging), migrates to my creases (I have oily lids by the end of the day). But with this on top, I noticed a difference in migration to my creases. The Revlon liner doesn't migrate as much, barely smudges. :)When I go to work, I just sit at my cubicle, not too much sweating or anything of the sort, I do (having such pleasant coworkers) laugh a lot and when I laugh, I tear up constantly (about 3 times a day, two breaks and a lunch), so this helps with figuring out how much liquid this eyeliner has to withstand and how much smudging is possible.I can also note that I love this brush. It's very soft, the shape and feel helps with smooth applications. It's easy to do thin or thicks lines or a thin to a thick line (which is what I do). A+ for the brush, I love it.I haven't tried anything extensive like swimming with it on or walking in the rain with no umbrella but I would conclude that this eyeliner withholds its waterproof and smudgeproof claims but does not satisfy one with it's translucent application. I would like to sample the black gel liner, maybe it has less of a translucent look but for now, I will stick to what I know until I feel adventurous again. Less

- walmart.com
viewpoints.com userNovember 23, 2010

My new eyeliner!

The Maybelline Eye Studio Lasting Drama Gel Eyeliner is my new favortie kind of eyeliner now! I needed to buy a new eyeliner because I was running low on my liquid eyeliner and have heard about the gel ones recently so I decided to take a chance and try this one. I thought it was going to be a hassle to apply and that it would smear, but that's not true at all with this eyeliner. The eyeliner brush that this comes with is so precise and the bristles make the application give you a really close line. The eyeliner color intensity is just the same as liquid liner. The gel formula doesn't lighten the color. It is so smooth too, it glides on with no problem. The formula stays smooth and doesn't dry out in the container. It's also long lasting. It doesn't smudge or smear, it stays put. You only need to use very little of this at a time, so you won't be buying it as quickly as you would with liquid liners. I'm so glad I bought this and it's now my favorite. « less

- viewpoints.com
ulta.com userOctober 16, 2011


I've tried so many eyeliners (liquid, gel, clay, pencil), but since I have "monolid" eyes and oily skin, everything smudges where my eyelids fold and I end up with raccoon eyes. I was told by a makeup artist that gel is better for oily skin. So when I saw this one, I picked it up right away since I prefer to wear waterproof eyeliner. I can wear this ALL DAY without a problem! I highly recommend using eye makeup primer to really make it last all day. I like the brush it comes with, since it's the kind of brush I use with my other eyeliners. But I do agree that the bristles do need to be stiffer.I'm always worried that gel would dry out, but time will tell. Even if it does, it's a great value compared to higher-end brands.

- ulta.com
walmart.com userDecember 11, 2010

Maybelline produces another great eyeliner!

FOR YEARS, I have used Maybelline's "ULTRA LINER" a liquid liner that is "waterproof", lasts all day long, one container lasts very long (long as you keep the cap screwed on tight). I probably purchased 2 in the past 5 years (no lie)> But it ran out, & I actually tried Revlon colorstay liquid Liner as a replacement & NO MATCH, it disappeared after a few hours I tried MAC "Hello Kitty" Liquid eyeliner around the same time & NO MATCH it disappeared also.Months later I was very close to buying Maybellines "Ultra Liner" once again! Im glad I didnt because yesterday I found this new "gel eyeliner" in the drugstore (popular drugstore chain and actually was retailed at $9.95. But was on sale for $6.39) Kind of skeptical because I purchased a MAC gel eyeliner set similar to this(hello kitty series also) & that stuff smeared & smudged all over my eye lids top & bottom. The MAYBELLINE name made me decide to give it a try. A GEL eyeliner that lasts 24 hours? wow! I tried it out today for the first time& Maybelline did NOT let me down this eyeliner lasted all day long! Even with my oily eye lids. I am 34 years old, I have been wearing make up & trying different products since I was 15 years old! MAYBELLINE is the best when it comes to Mascara & Eyeliner. TRUST ME its true! I have tried some of the most expensive to the least expensive. Maybelline is the best. « less

- walmart.com
maybelline.com userJuly 19, 2018

One of my absolute favorites!

So first off, this is probably the best drugstore gel eyeliner that I’ve used. It’s also oil-free and it’s the only gel eyeliner that I’ve seen featured on lists online that is recommended as safe for use with eyelash extensions. I don’t personally have them, but I was considering it so it’s nice to know that it’s also good for that in case I do decide to get them! :)Second, the staying power is AMAZING. I actually kept it on through a sleepover and it didn’t budge at all. No smudging, smearing, nothing. It stayed perfectly well into the next day until I took it off. It’s excellent! I used to use the L’Oreal Infallible one but I’d have to say this one definitely beats it. It’s also very waterproof. I’ve done the waterproof swatch test with this gel eyeliner compared to the L’Oreal Infallible one, and this one stayed on amazingly well. I had to scrub it in order to get it off. It’s also lasted me through my intense workouts as well as marching through a parade in very humid and hot weather.Third, I definitely recommend this product! NEVER discontinue this! It has become my go-to and “Holy Grail” gel eyeliner. Thank you for a great and affordable product Maybelline! :) Less

- maybelline.com


Overall safe Ingredients

CI 19140hazard
PEG-10 Dimethiconehazard
CI 77288hazard
Candelilla Waxacneirritant
CI 42090hazard
PEG/PPG-19/19 Dimethiconehazard

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Community posts

Profile picture of sammy
CombinationCombination Skin
I can’t put on eyeliner for the life of me, but I love the way it looks so I’ve been using a small eyebrow brush and really dark brown eyeshadow to fake it. Does anyone have any ideas on something a little more permanent that will last the day, but that I can use quickly in the morning (like not liquid liner because I would have to practice and learn)?
Profile picture of Guadalupe Llanas
Guadalupe Llanas
CombinationCombination Skin
Try using a gel eyeliner. It will help you get a longer lasting look but is easy to apply using a brush!
Profile picture of Rae Ann Cantrell McLain
Rae Ann Cantrell McLain
SensitiveSensitive Skin
I’ve been using for some time a small angled brush dipped in black eyeshadow as my eyeliner. I’d like to change my look up a little but don’t want to use liquid eyeliner. I’m not good at it and it makes a huge mess. My question for all of you very knowledgeable people is are there pencils out there that kinda look like liquid?
Profile picture of Emma Jensen
Emma Jensen
CombinationCombination Skin
When I first got more into eyeliner this and other gel products were easier than liquid or pencil because you can apply it with an angled brush super similarly to using eyeshadow on an angled brush.
Profile picture of JoAnalyn S.
JoAnalyn S.
SensitiveSensitive Skin
I’m looking for a new gel matte eyeliner?? Any recommendations? Preferably one that’s long lasting, will not crust and peel off, and smudge resistant!
Profile picture of Bri
DryDry Skin
I’ve heard this is amazing!
Profile picture of Samantha Agpalo
Samantha Agpalo
CombinationCombination Skin
hey guys, could you recommend some long lasting eyeliners? i’ve tried kat von d, stilla, and the maybelline eyeliner pot and none of them last longer than four hours... #holygrail
Profile picture of Rocky M
Rocky M
CombinationCombination Skin
I use this one and it last pretty long. It’s hard to take off too at night 😂
Profile picture of Navi
CombinationCombination Skin
Every time I apply eyeliner on my waterline, my eyes get watery. Any suggestions to help my eyes not get so watery?
Profile picture of Alexis Litterini
Alexis Litterini
OilyOily Skin
I love this product! It stays on all day, very easy to apply and does no irritate my eyes in any way
Profile picture of chloe methe
chloe methe
DryDry Skin
Any really good affordable drug store gel liners and concealers????
Profile picture of Rielynn Amirah
Rielynn Amirah
SensitiveSensitive Skin
this is my favorite eyeliner
Profile picture of Shayla Drennan
Shayla Drennan
CombinationCombination Skin
How to prevent eyeliner bleeding in inner eye? #tipsandtricks #liquideyeliner #bleeding #eyewatering #bestproduct
Profile picture of Edmarie Carrasquillo
Edmarie Carrasquillo
DryDry Skin
A good eyeliner. This one in the waterproof formula is amazing
Profile picture of Julia Shangraw
Julia Shangraw
SensitiveSensitive Skin
Best eyeliner for water line that won’t come off? #eyeliner #waterline
Profile picture of Edmarie Carrasquillo
Edmarie Carrasquillo
DryDry Skin
Love this one (get the waterproof), it’s intense in pigment and can handle a party with sweat, and laughing tears
Profile picture of Michelle Pineda
Michelle Pineda
OilyOily Skin
Best gel liner ever
Profile picture of Inperfection Beats
Inperfection Beats
CombinationCombination Skin
What are some of your favorite eyeliners?
Profile picture of Rocky M
Rocky M
CombinationCombination Skin
Glides really nice and lasts all day