OMG IM IN LOVE! Here's some background, I love a full full coverage concealer but always have issues with creasing and staying power. I've tried everything, and my favorites are the shape tape and the too faced born this way multi use concealer and the Estée Lauder double wear concealer. This L'Oréal concealer is on par with those three, easily! The coverage is amzing, it's great for dark circles, its high coverage, it brightens, I could go on. I'm so pleasantly surprised!! This concealer is excellent and seriously the same exact quality as $30 concealers! I think the coverage and brightening might even better than (dare I say it..) my shape tape! I did a test yesterday L'Oréal on one eye shape tape on other eye...honestly they were almost identical but I think I actually liked this one's coverage more!! So I highly highly recommend giving it a try especially for the money! My only complaint is that (like 99.9% of high coverage concealers) it does settle in the creases a little..but that can be fixed with a powder!For reference, I'm light-medium olive skin with warm undertones. I use the color Almond in the born this was concealer and in the shape tape I mix together light sand and light neutral. In the Estee concealer I wear 1w light (warm). In this L'Oréal concealer the shade 360 cashmere was perfect for my skin tone!!! I hate concealers with any pink/cool tones in them and that color is definitely perfect for warm tones! Also, I wore this concealer with the Nars natural radiant foundation and it was gorgeous! Blended so beautifully! Just soo in love with this concealer!! « less

This is honestly more of a dupe for Tarte Shape Tape then the makeup revolution concealer. Like the shape tape, it doesn’t crease underneath my eyes unlike the makeup revolution one. Highly recommend if you have combination skin

The only thing I like about this concealer is that it does indeed have a matte finish. Otherwise it settles into my under eye creases and highlights my pores. The opposite of what I want to achieve! The giant applicator is fine if you want to use it for contouring, but using it for precise under eye or blemish application is not ideal. It definitely is full coverage, but as mentioned before, it just looks like you have a giant caked on makeup spot. If you have perfect skin this may work for you, but it did not for me! [This review was collected as part of a promotion.]

I’ve struggled with finding a good concealer for my extremely bad hereditary dark circles. And this is a for sure go to for me. It almost completely covers my dark circles and blends like a dream. It doesn’t go on heavy if you decide to layer. I’d buy this over shape tape, honestly. It doesn’t feel too drying and it sets amazingly.

I am absolutely blown away by how well the L'Oreal® Infallible Full Wear Concealer worked on my skin. I've been struggling to find a concealer that not only provides full coverage, but for one that doesn't make me feel like I've got a ton of makeup caked on my face. Well this concealer has done both and more. It 100% covers the dark circles under my eyes along along with all the imperfections on my skin like scars & uneven skin tone. Although it seems a bit thick at first, it goes on very easily and evenly to give me a flawless matte finish every time. And I love how lightweight it is. Doesn't even feel like I'm wearing concealer at all. It doesn't cake or settle into fine lines either. I'm using the shade 'Eggshell' and it matches my very fair skin perfectly. And this concealer really outlasts the majority of all the other concealers I've tried in the past. I can apply it in the morning before work and when I get home that evening it hasn't flaked, faded or worn off in the least. I assume this has a lot to with its waterproof formula which really holds up even in the worst cases like sweat and tears - two things I've yet to find a concealer stand up to until now. The large applicator is so convenient and covers most problem areas with just a single stroke. And did I forget to mention that this concealer is multi-use? It not only conceals but with lighter/darker shades it can also be used to highlight and contour with absolute perfection! This concealer has really exceeded all my expectations! I LOVE it! [This review was collected as part of a promotion.]