So let me start off by saying I am a complete make up snob....I want great quality, long lasting, color saturated, amazing value for what you buy......lip liners are few and far between when it comes to quality, most either are too crazy of a color to blend well, too oily that they smear and wipe off easily, or poor color pigment. Not L'Oreal Colour Rich Matte lip liner!!!! The color popped just enough while still blending with my lips and lipstick giving my lips a plump subtle ombré appearance!!!! I didn't see it stuck to my coffee mug on my morning drive, or my kiddos cheeks! It works wonders when wanting to draw pouty lips without looking like bozo (because if you are like me and have thin paper lips you want a little vavoom) I have been pleasantly surprised with the L'Oreal collection, great color saturation, long lasting great quality!!!!*Disclaimer I did receive this product free for testing and giving my honest review which if the product had sucked I would tell y'all!!!!!! Less