I've been looking for a bronzer that would look natural on my face that's formulated with clean ingredients. I've tried Hoola, Cover FX, and Jane Iredale. They all looked reddish or too orange on me. I have warm golden light to medium skin tone so finding a good shade is definitely not an easy thing to do. I decided to give this one a shot, it literally blew my mind! It looks exactly like natural tan on me, while contouring my face nicely, and it blends incredibly well! It stays in place all day as well! I'll be using this bronzer for the rest of my life.