Selena Gomez has grown up before our eyes, going from teen star to serious actress, activist, and businesswoman seemingly overnight. And now she can add “beauty influencer” to her long list of achievements... as the proud owner of her new makeup line, Rare Beauty!
While the beauty community has been buzzing about the brand for months, Selena has stayed pretty quiet. She’s spent over two years developing these products, after all, and just wanted to do everything right like the perfectionist she is. But the launch of Rare Beauty in early September has everybody talking, from makeup beginners to Hollywood icons to beauty influencers. People are saying it’s one of the best celebrity-owned makeup lines in recent years, with a collection of gorgeous foundation, blush, highlighter and lip products to produce your best everyday and celebrity makeup looks, just like Selena.
And that’s not all! September 15th marks the beginning of Latinx Heritage Month, dedicated to the celebration of Latinx history, culture, food, and beauty trends. While there are already countless Latinx-owned makeup and skin care brands to shop, we’re super excited to add Rare Beauty to the list!
Selena is a proud Latina with a dedication to helping everybody feel beautiful, and these new makeup products let you celebrate Latinx Heritage Month alongside her and millions of other Latinx entrepreneurs. Here are our favorites that you need to try!
While Selena just turned 28, she’s still as fresh-faced and youthful as she was a decade ago. Maybe it’s due to the skin care routine she recently shared with Vogue, which includes classics by Tatcha and Drunk Elephant. Or perhaps it’s the Liquid Touch Weightless Foundation by Rare Beauty, one of the brand’s best sellers that’s beloved by Selena herself and the entire beauty community. This lightweight, medium to full coverage formula melts into the skin and blends out beautifully for a natural finish, and features 48 (!) shades to spread Rare Beauty’s message of inclusivity for all. “We wanted this brand to be inclusive, and we wanted it to be a space where we basically had everyone covered, from blushes to lip colors to how the tones work well together.” Selena told NikkiTutorials in a video. It’s safe to say that she achieved that, and so much more. Chloe Morello, co-owner of Face Halo, also did a full face of Selena’s new products for her YouTube channel, and had nothing but praise for Liquid Touch Weightless Foundation. “I was worried that you would see streaks, but I don’t see any streaks,” she said while applying foundation with the Liquid Touch Multi-Tasking Sponge. “I like the coverage a lot, and I feel like I didn’t even put that much on.” She also noted the Rare Beauty packaging, which is designed in a way that makes it easy for people with arthritis, lupus (like Selena,) or joint conditions to use.
“Guys, I don’t know what it is about this felt tip, but that was so incredibly easy to use. That went on so smooth.” KathleenLights had great thoughts about the Perfect Strokes Matte Liquid Liner in her Rare Beauty: Full Face First Impressions video, and you will too. A common theme with each Rare Beauty product is that it’s incredibly easy to use, whether you’re a pro MUA or have barely touched eyeliner in your life, and Perfect Strokes is exactly what you’ll get with this eyeliner. It contains 1,000 (yes, one thousand) vegan bristles in the felt tip to deliver ultra-black and long-lasting lines with precision, without the dreaded tugging on your lid skin or smudging after just an hour. Through thick and thin, literally, this new makeup product from Rare Beauty will provide your best eyeliner looks for Latinx Heritage Month and beyond.
Latinx Heritage Month is about embracing your culture and letting your inner self shine through. Selena knows it, too - and she’s here to help you with the “shine” part with the Always An Optimist Illuminating Primer by Rare Beauty. While she admitted to NikkiTutorials in a YouTube video that she wasn’t always big on primer or aware of how important it is in your beauty routine, to which Nikki rightfully gasped… she’s definitely redeemed herself with this mega-illuminating new makeup product. Always an Optimist is a lightweight, non-sticky gel formula that evens out your skin tone and creates a smooth canvas for your most luxury makeup looks. Not only will skin receive a dose of hydration and cooling sensations, thanks to a water-based formula, you’ll also notice that foundation blends out better and lasts longer than ever before. This primer grips cream and liquid products to keep you looking and feeling fresh for hours, while ultra-fine pearls create an illumination effect that works gracefully by itself or paired with the Liquid Touch foundation and concealer. You’ll always be looking on the bright side, literally, with Always An Optimist.
Your new blush crush has arrived. Soft Pinch Liquid Blush is a liquid product with a doe foot applicator, used to simply place a couple dots of blush on each cheek, before seamlessly blending in with your fingers or a beauty sponge. The soft and natural flush of color adds dimension to any look, and you can even reach a subtle “lit from within” radiance by applying the blush before your foundation. Selena told Vogue that she likes to apply the blush on the top of her cheeks, rather than the center, as her MUA taught her that this trick lifts the cheekbones and prevents an overly red appearance. And if it works for Selena Gomez, it definitely works for you, too! Soft Pinch Liquid Blush is quickly becoming one of the most beloved new makeup products in the Rare Beauty collection. Nyma Tang said this blush was “pigmented, so pigmented,” and the beauty vlogger gave Soft Pinch major kudos for blending out like a dream over her face makeup without lifting any foundation in the process, a struggle that any cream or liquid blush lover knows all too well.
Concealer is a holy grail beauty product, designed to reduce imperfections while increasing your skin’s luminous glow. And you’ll always be covered, but not cakey, with the Liquid Touch Brightening Concealer. Like the Rare Beauty foundation we told you about earlier, this product is available in 48 shades to suit every skin tone and undertone, and even allows you to play tricks on your complexion for maximum coverage. For example, using your natural shade of concealer to hide discoloration before applying a hue that’s 1-2 shades lighter for a boost of brightness. Or letting concealer sit on the skin for 30 seconds, then diffusing the edges to hide blemishes. Selena has been wearing stage makeup since she was a child, and you know she has all the best beauty tips on how to conceal imperfections and discoloration. But every beauty influencer loves it too - which means you know it’s approved to make your under eyes brighter and more beautiful on camera!
“I wanted to create a long-lasting lip product that had high-impact color, but felt like it was barely on my lips. So it’s this perfect combination of intense pigment while still feeling super comfortable to wear.“ Lip Soufflé Matte Lip Cream is one of Selena’s favorite new makeup products, and what Rare Beauty is all about. Each shade has an inspiring name like Courage, Transform, Motivate and Fearless to start your journey of self-love with every swipe, and the lightweight formula practically melts into your lips. A flawless matte finish that feels featherweight, won’t sink into lip lines, and provides all-day hydration and staying power? We’re about to collect every color, which ranges from pink and purple to brown for every mood. Pro tip: pick up the shade Ascend to recreate Selena’s bold fuschia lip in her new “Ice Cream” music video!
“The first time I used this, I fell in love with it. It made my skin look so dewy, so fresh and luminous,” KathleenLights, casually fangirling as hard as we are about the Always an Optimist 4-in-1 Mist. She continued, “but my skin didn’t feel greasy or oily or overly dewy, it was really nice.” Indeed, there is often a thin line between dewy-skinned goddess and greasy mess, especially in warm weather or when using the wrong products. But your skin will always be fresh and fabulous with this mist - as the “4” in the name refers to hydrate, prime, set and refresh. With just a few spritzes of this mist… your foundation will last longer, radiance will be boosted, and you’ll get to revel in the soft and refreshing scent all day while your makeup stays locked in for hours. Or just skip the foundation and concealer altogether! Everybody has days where they want to skip the heavy makeup and apply a bit of facial mist instead, even world-famous Hollywood actresses and beauty influencers… and wearing Always An Optimist mist alone will transform you into a natural, fresh-faced goddess just like Selena.
“This is looking really nice. It’s a really nice subtle illuminator and super pretty.” Beauty and highlight enthusiast Alissa Ashley expressed her admiration for the Positive Light Liquid Luminizer in her Rare Beauty first impressions video, and we definitely agree. Rare Beauty calls it a “second skin” highlighter, and this liquid formula is ideal for everyday makeup looks, or the days you want a touch of radiance that’s so simple… people think you’re not even wearing makeup. The ultimate compliment. Like the Soft Pinch blush, it has a doe foot applicator that you use to place a couple drops of product on your cheeks, forehead, or neck. Build up for a subtle glow or pure glam, just like Selena does when she goes from yoga class by day to a film premiere by night. Positive Light pairs exquisitely with Soft Pinch to give your face a flush of color and natural radiance.
Not only do we get a brand new, incredibly gorgeous Latinx-owned beauty line for Latinx Heritage Month 2020, we also get a review of Rare Beauty by one of our favorite Latina beauty bloggers: iluvsarahii. Also known as Karen Sarahi Gonzalez. She had glowing reviews for the Brow Harmony Pencil and Gel in her full-face Rare Beauty tutorial, praising the diverse shade range and the way it filled in her brows. “I love the way this looks, it’s just so natural. What’s wrong with me, I’m becoming a natural girl!” Indeed, anybody who knows iluvsarahii knows that she’s all about glam makeup, but Rare Beauty can transform anybody into a natural brow lover with these new makeup products. Brow Harmony is a triangular-shaped, retractable pencil with a built-in tinted brow gel, designed to create the most naturally-defined brows that go with any look. And we truly mean that, as it’s effective at filling in sparse hairs and building definition for everyday chic, or creating Instagram brows just like iluvsarahii’s. Between Karen and Selena, this brow pencil is definitely Latina-approved… and you should invest in one (or five) to celebrate Latinx Heritage Month in style.
Ready for the lipstick and lip balm hybrid you didn’t even know you needed? It’s here, and it’s called With Gratitude Dewy Lip Balm. Gratitude is exactly what we have for this new makeup from Rare Beauty, which keeps your lips moisturized with shea butter while providing a subtle and dewy tint of color. Pink, brown, clear… each shade is stunning on all skin tones and can be swiped on in seconds, no mirror required. Manny MUA loves these hues as much as we do, and showed his gratitude for this lip balm in his recent video on Rare Beauty. “The actual formulation feels so nice, like these feel really nice. They’re really dewy and luminous, just like they suggest.” Wear them alone for subtle color and hydration that enhances your lips, or under your favorite lipsticks to keep your pout hydrated and healthy.
Rare Beauty is here! Shop all your favorites, and other Latinx-founded beauty brands on MIRA.