I went to Ulta to pick something else up and saw KULIE tower at the local Ulta store. I have been eyeing this for a while and I had to get it. It was the first time I encountered this for the first time and could not decide among 5 colors available at the store. Finally decided on Badie on the block. Texture is hard yet powdery, somewhat reminds me of Clinique blush pop blushes. I was worried that it would be too powdery and chunky but blends so well, creating that sheer, natural, transparent cheek. Definitely buildable and works well with fair/light cool or warm skin tones. I was addicted to coral/peach recently so decided to get something pink, and this pink screams "spring".