This blush to me performs like a drugstore blush, but at a prestige pricetag. (Which makes sense, I believe Kiki Milano is an Italian drugstore brand). The color of the blush is pretty, but SO pigmented that even with a duofiber brush, this was hard to blend out to something pretty rather than cartoonish. A TON of kickup, which I'm sure added to the issue of depositing too much color from one dip into the pan. On the plus size, nice big pan size (not as big as their bronzers, which are enormous).