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Home>Blog>K-Beauty Brands You Need to Know

K-Beauty Brands You Need to Know

MIRA BEAUTY • updated Oct 25, 2020
K-Beauty Brands You Need to Know

Start your Korean skin care routine now

Korean skincare products earned their seat at the table for many reasons. They get to the root of your skin concerns - using natural ingredients to hydrate, brighten, protect, and restore youthful radiance. Seriously, did we mention brighten? And we’re not just talking about the often bizarre (but super effective) K-beauty ingredients like snail slime, bee venom, or donkey milk… as you can always start a little more simple with the best K-beauty brands of 2020. Glow Recipe incorporates your favorite fruits into the brand’s destressing, anti-aging, and hydrating Korean skincare products, while Laneige has all the best masks to care for the delicate skin on your eyes and lips. Because K-beauty brands really know their face masks. Start your journey to cream skin, hydrogel masks, Centella Asiatica and more with these K-beauty brands:


Cream Skin Toner and Moisturizer by Laneige
Source: Laneige

Called “the powerhouse of hydration,” this K-beauty brand has been keeping up with the trends since 1994. You can always rely on Laneige masks and moisturizers to treat the most thirsty skin, as the brand’s Water Bank collection strengthens the natural moisture barrier and hydrates like a dream without clogging your pores. Korean skincare products are all about being natural and effective, and you can’t go back to basics any more than with the #1 natural skin care ingredient: water. Lots of it. Laneige also has glowy lip balm and serum that you’ll love, but there’s one product that you need to bring into your Korean skin care routine today - the Cream Skin Toner and Moisturizer. Cream skin is a top K-beauty trend that people have been experimenting with throughout quarantine, and this Laneige favorite is a lightweight hybrid of a toner and a moisturizer to hydrate your skin and create a soft, moisturized, and rich appearance. Creamy, to be precise. It looks a bit more natural than the glass skin K-beauty trend, and works for everything from a Zoom history class to a low-key hangout at home.


The True Cream Moisturizing Bomb by belif
Source: belif

Meet the K-beauty brand that “combines time-tested apothecary herbal traditions and modern Korean skin science to provide the utmost care and efficacy for skin.” belief delivers powerful herbal remedies and antioxidants in all their products - which range from classics like cleansers, moisturizers, and toners to brightening masks for your most healthy and glowing skin. Raspberry, Oat Seed, Calendula and Wild Indigo are just a few of the clean ingredients you’ll find in these Korean skincare products - and the Aqua Bomb collection brings all the hydration you need to refresh your skin while preventing dryness, dullness, and fine lines. Hydration is the answer to most skin concerns, and nobody knows this better than your favorite K-beauty brands! Show belif in Korean skincare products (sorry, we had to) with The True Cream Moisturizing Bomb, a nourishing formula with Comfrey Leaf, Oat Extract, and Panthenol to moisturize and soothe the skin unlike any moisturizer you’ve ever tried. 100% of MIRA guests say that The True Cream Moisturizing Bomb has incredible anti-aging abilities, while 94% agree that it’s extremely hydrating and great for dry skin.


M Perfect Cover BB Cream RX SPF 42 by Missha
Source: Missha

What if we told you that you were about to meet your new favorite BB cream - one that worked as a primer, foundation, serum and sunscreen? Because you are, thanks to K-beauty favorite Missha. M Perfect Cover BB Cream RX SPF 42 is the hybrid makeup and skincare product of your dreams - with 100% natural ingredients and perfect ratings on MIRA for hydrating, smoothing, balancing, and protecting your skin… and there’s way more beauty essentials from Missha that you need in your Korean skin care routine. This brand is basically the epitome of K-beauty. You’ll get all the trendy and bizarre ingredients that you hear about in the media, like the Super Aqua Snail Hydro-Gel Mask… but you can always keep it simple with essences and masks that give your skin the glow it deserves. Missha carries a ton of relaxing sheet masks for your skin care and self-care routine, featuring antioxidants like Green Tea, Red Ginseng, and Pomegranate to protect and revive. Choose your favorite to get that K-beauty glow as you unwind after a long day of working from home!

Glow Recipe

Watermelon Sleeping Mask by Glow Recipe
Source: Glow Recipe

Perhaps one of the most popular and ‘Gramable K-beauty brands ever, you’ll always be feeling sweet with Glow Recipe’s lineup of Korean skincare products. You’ve likely seen the brand’s millennial pink Watermelon collection all over your Instagram feed - featuring a toner, mist, moisturizer, and sleeping mask that once had a waiting list of 5,000+ people. Seriously. Each one contains this amino acid-rich ingredient to flood your face with moisture - hydrating and smoothing out fine lines while protecting your skin against environmental stress. And speaking of which, you should also try Glow Recipe’s Banana Soufflé Moisture Cream to calm, soothe, and hydrate the most stressed skin, turning your favorite snack into a powerhouse ingredient for your Korean skin care routine. Avocado, papaya, blueberry, pineapple… all the best fruits make an appearance in the Glow Recipe collection, and you’ll see why this K-beauty brand is so loved with the product that started it all: Watermelon Glow Sleeping Mask!


Pore Clearing Clay Mask 2X by innisfree
Source: Innisfree

All Korean skincare products are pretty natural, but innisfree is all about nature. The brand originated when Sunghwan Suh discovered the beauty of Jeju Island in Korea - rich in green tea fields and natural elements like mineral-rich water and volcanic ash oil, all of which became the basis for innisfree products. In the two decades since innisfree launched, it’s become one of the most popular K-beauty brands with clean, effective products for all ages and skin types. Super Volcanic Clusters Pore Clearing Clay Mask is a top-rated exfoliating mask to remove impurities from the skin and even complexion - made with Jeju Volcanic Clusters™ to absorb excess sebum, and Lactic Acid to unclog and minimize the appearance of pores by removing dead skin cells. Innisfree also has clean makeup products like mascara and foundation, which you can set with the No Sebum Mineral Powder for a flawless, oil-free finish. Calling all clean beauty lovers, your Korean skin care routine and makeup collection is about to get a reboot with the best innisfree products.


Advanced Snail 96 Mucin Power Essence
Source: COSRX

COSRX is a part of Soko Glam, a Korean skincare retailer co-founded by Charlotte Cho. That’s a name you’ll be hearing quite a bit as you begin shopping for Korean skincare products, as Cho is a licensed esthetician and K-beauty expert who loves to educate others on the beauty of this culture and lifestyle. COSRX has all the best cleansers, lotions, and masks for your Korean skin care routine - from the Acne Pimple Master Patch for overnight zit zapping to the Advanced Snail 96 Mucin Power Essence that infuses your skin with vitamins and improves your natural radiance. One of Charlotte Cho’s favorites? Triple C Lightning Liquid. She uses it in her nighttime skin care routine to fade dark spots that occur after hormonal acne, and states that the 20.5% Vitamin C in this product makes it ultra-effective for brightening. Very true, and you’ll also get a boost of camu camu, ginseng and mushroom for that K-beauty glow.


Peach Sake Pore Serum by Skinfood
Source: Skinfood

Food is energy. It’s what provides our bodies with fuel for physical and mental energy, along with glowing skin that simply makes us feel good. Because we all know that food does that too. Skinfood understands all of these things, and the K-beauty brand uses only the highest quality food ingredients to create a healthy Korean skin care routine. Kinda like Glow Recipe, but with more Gold Caviar, Black Pomegranate, and Royal Honey. Yum! These products target a variety of skin concerns - from dullness and dryness to acne, and sometimes all of the above. Start your Korean skin care routine with the Peach Sake Pore Serum, which contains rice sake and peach extracts rich in Vitamins C and A, helping to reduce free radical damage, prevent acne, and produce glowing skin… showing that the power of fruit goes far beyond just an energy boost from your midday snack.


Original Lip Color by 3CE
Source: 3CE

3 Concept Eyes, also known as 3CE, is the K-beauty makeup brand for the glam girl on the go. Cute millennial packaging, metallic eyeshadow, all the nude lipstick shades you could want… and of course, foundation that you can apply over your favorite illuminating moisturizer to get the creamy skin that K-beauty dreams are made of. If you couldn’t tell, we’re a little obsessed with 3CE and their versatile lineup of makeup and skincare products. And so is Charlotte Cho, the Soko Glam co-founder who has nothing but love for the brand’s Lip Color. “Their colors are completely one-of-a-kind and super complimentary with my skin tone. Each lip color gives me a different look, from sexy chic to the playful girl-next-door,” Cho wrote on the Soko Glam website. “And of course, like most Korean cosmetics - their lippies are very moisturizing so I don't even need to put a layer of lip balm before application.” You can’t get much more complimentary than that! Collect every shade of this lip color for the moisturizing, vibrant pop of color you deserve.


First Care Activating Serum
Source: Sulwhasoo

Harmony is everything with Sulwhasoo, the Korean skincare brand that’s all about holistic beauty. What does that mean, exactly? When somebody says “you’re glowing,” they genuinely mean it, and are referring to both your radiant complexion and divine sense of self. When you look good, you feel good… and that’s always the goal with Sulwhasoo products. Each one contains ”Korean herbal medicine inspired by Asian wisdom,” including the First Care Activating Serum. It’s formulated with JAUM Balancing Complex™, a potent cocktail of five Korean herbs, to hydrate, firm, nourish, and protect your skin without any risk of redness or irritation. Looking to go even more natural? Gentle Cleansing Water features a potent blend of Korean herbs to clear away dirt, oil, and impurities while enhancing your natural radiance. Inside and out.

Chosungah 22

Dong Gong Minn Brow Maker
Source: Chosungah 22

Created by the makeup artist of the same name, Chosungah 22 is a K-beauty makeup brand known for its colorful packaging and unique formulas. The collection of products “derives from the principle that makeup is a fun process of finding one’s strength instead of hiding one’s weakness,” and you’ll always feel empowered with these mascaras, powders, and foundations in your routine. Our favorite? Dong Gong Minn Brow Maker. This tinted brow gel is available in a variety of shades to fit all hair colors, and works to shape, define, and arch your brows to perfection - while phyto keratin and henna nourish and ensure that you never have a bad brow day again. But don’t stop there, shop more Chosungah highlighters, primers, and shimmery eyeshadows for your best glowing skin!

Find all the best K-beauty brands and products on MIRA.