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PurePressed Eye Shadow by Jane Iredale
Jane Iredale

PurePressed Eye Shadow

staying power(354)
pigmentation: sheer
Variation: ALLURE

Top Reviews

staying power


love these shadows from jane the best stay put shadow i've ever used

- Lovelyskin User

i have a couple of these now - all of the colors have been beautiful, great pigmentation, blends easy, and stays on well with smooth affair for eyes *

- Bellacuore User


blends well

nice natural tone, i have fair to medium skin and this color blends so well it's hard to tell if this is cheek color or just my natural skin tone

- Janeiredale User

this shadow in oyster, wink and super nova, are all amazing, nice work with and fun to blend, for a no make up look, i love how oyster lightly dust my eye lids for a soft touch

- Janeiredale User


not creasing

this eye-shadow make my eyes shine i love it is one of my favorite eye-shadow and i have lots of eye shadows from different brands this one i love it last doesn't crease i totally love it

- Janeiredale User

the eyeshadow goes on so smoothly, it blends well, it doesnt end up in the crease of your eyelid and i dont have to use an eyeshadow primer because it holds so well and all night

- Overstock User


has fallout

it goes on very powdery and gets all over your face during application

- Beauty User

really expected this to be a true powdery chalky texture and it wasn't

- Janeiredale User



goes on easily and is so sheer you wouldn't even know you are wearing makeup, yet delivers a healthy glow to your cheeks

- Lovelyskin User

sheer enough for the corporate look during the day, and strong enough to layer for bold nighttime glam

- Lovelyskin User
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Total 1767 reviews
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lovelyskin.com userOctober 22, 2016

Sweet Spot

Love this brand of eye shadow and love the trio Sweet Spot! I was a little skeptical spending this much on eye shadow, but was really blown away by the difference in high quality eye makeup. It dose not produce a lot of dust, it stays on all day with no creasing (I do use a primer), the colors blend so well! It is a small package, but I find the product to be quite intense in color so you don't really go over the eye as much (at least for me). It lasts pretty well I guess, but again, I feel like I get what I pay for here. I can't wait to try the gold color! 

- lovelyskin.com
janeiredale.com userSeptember 10, 2017

Naturally Glam Eye Shadow Kit

This is my new "go to" eye shadow! After watching the application video tutorial, I had to give this kit a try. The colors are rich and gorgeous. They blend easily and perfectly, and last all day without creasing. My biggest fear is that this may be a limited collection. PLEASE don't ever stop selling this!!! 

- janeiredale.com
Beauty.com userMay 2, 2011

Enhances your eyes beautifully!

This is my first JI product, but it won't be my last! The colors in this palette are beautiful and would enhance all eye colors. I have hazel eyes and medium brown hair, and always get compliments when I wear these shades. I like to wear the lightest under my brow, the pinky-brown on the lid and up into the crease (they call this shade Violet but it doesn't seem at all purple to me), and the aubergine as a liner. Then I apply just a little of the sparkly gold shade on the lid to give my eyes a little flash. This shade is best applied with a damp brush, otherwise the sparkles will fall out onto your cheeks.These last well throughout the day and it's nice to know that there are no harmful ingredients. Get one of these palettes and enjoy!

- Beauty.com
janeiredale.com userApril 17, 2020

Not the texture I was hoping for

Really expected this to be a true powdery chalky texture and it wasn't. It felt like more of a gel/smudge pot, of which the color was a bit translucent and not as intense as I hoped, and it also faded and smeared throughout the day of wear. I did like the design/conversion of the applicator brush. 

- janeiredale.com
janeiredale.com userJanuary 16, 2017

unique and versatile

At first I was thrown because this doesn't look at all like the previous Mystikol, which I loved for ease of use. This one is a creamy liner in a little jar with a brush attached to the lid, convenient and excellent for creating a smudge-y, smokey look--my favorite. The brush is not a skinny eyeliner brush but more of a smudge brush.I apply with this brush then smudge with my JI smudge brush just to keep from applying too much at a time. I have the smoky quartz, which can be a soft gray up to a deep charcoal depending on how much I smudge it out. I have worn this to teach my Pilates classes, workout myself, then out to a rainy day and home. By the afternoon, I had zero smudging under my eye or creasing where I had blended up on to my eye lid corner. After a nap, I had a tiny bit of smudge under my eye, which I removed with my JI magic mitt. I've grown to absolutely love it and plan on buying the black next! Oh, and the top stays on! So I can toss in my makeup bag and I plan to take it on a trip to the Caribbean in March...great for traveling! « less

- janeiredale.com


Overall safe Ingredients

Red 30 lakeacnehazard
Chromium Oxide Greenshazard

Top video reviews

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