I love this product. It's the best moisturizing hair mask for blondes. My hair gets a heavily bleached foil every 8 weeks, been doing this for over 15 yrs and over time my hair has gotten very brittle, dry, hard to manage, breakage, loss of moisture and so on, not to mention daily blow drying and flat iron. I really feel this product has helped my hair feel more moisturized, stronger, healthier, more manageable and less breakage. I will def buy this product again and I've only used it 3 times! Its expensive but its worth the buy to save your hair. Love It's a 10 products!!