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Superhero Elastic Stretch Volumizing Mascara by IT Cosmetics
IT Cosmetics

Superhero Elastic Stretch Volumizing Mascara

4.2(2537)
cruelty-free
luxury
$24.00
lengthening(893)
staying power(154)
volumizing(545)
smudging(151)
look: dramatic

Top Reviews

lengthening

lengthening

i am amazed how long my lashes are

- Sephora User

so long, so beautiful

- Ulta User

staying power

longlasting

well, inter it mascara - it does what it states - lengthens, adds volume and stays put throughout the day

- Ulta User

it lasts all day into the evening, it's jet black and lengthens

- Sephora User

volumizing

volumizing

gives amazing length and volume

- Sephora User

i highly recommend this mascara if anyone is looking for volume, lush, and full eye lashes

- Ulta User

smudging

not smudging

no smearing, no flaking

- Sephora User

doesn't flake or smudge

- Ulta User

curling

curling

it does lengthen my lashes and shapes them nicely even without use of an eyelash curler

- Sephora User

i love this mascara, which is a first i loved how it made my eyelashes look: curl, volume, length and no clumps

- Sephora User

waterproof

waterproof

this is the literal best mascara for cheap that i have ever tried it's full coverage af and easy to put on i would love it if they made an water proof version but for right now i'm completely satisfied

- Sephora User

it's waterproof so it's super easy to wash off

- Ulta User

clumping

not clumping

no clumps

- Ulta User

it is bold and black - makes my lashes look amazing without being clumpy or overdone

- Ulta User

look

dramatic

it can give you a refined, elegant light look if used alone, or can give you a dramatic look if mixed with too face better than sex

- Sephora User

thickened & enlongated my lashes so dramatically

- Ulta User
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Total 2537 reviews
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ulta userOctober 10, 2018
2

For the price, this mascara should be better.

I was really excited to try out this mascara as it has great reviews and was actually recommended to me by a friend. That being said, I found that for everyday use this was not the mascara I wanted to use. For the price, I expected a better product. It definitely gives your lashes plenty of color and lift, but my problem comes in with the wear. After about 4 hours of wearing this mascara, I noticed it falling under my eyes. Having a cool, fair skin tone, this is really noticeable on me. I also found that it did not separate my eyelashes but made them clump together. I naturally have very long eyelashes so maybe for someone with shorter lashes? Perhaps they would like this mascara better. For me, I think cheaper mascaras do better in not smudging and lasting through the day, so I wouldn't recommend this product.

- ulta
sephora userMarch 30, 2017
5

yes please

This mascara is amazing. My previous favorite was a drugstore mascara and I loved how long it made my lashes. I have super thin lashes so volume was sort of out of the picture for me. But I got a sample size of this and absolutely loved it. It volumized and lengthened my lashes but it was not one of those that only looks good for a couple of hours then flakes or smears off. It stays put until you want it off. Also it's super black. Not that gross kind of black that's like grey-ish and isn't dark enough. It's very dark and I love it. Also the wand isn't too big for bottom lashes so it works on both. I wouldn't describe it as clumpy but it is thicker so if you're sensitive about clumpy mascaras you might not like it. I definitely recommend it though

- sephora
sephora userOctober 19, 2016
5

Truly Super!!

Let me start by saying...I am an avid Sephora shopper, i have thousands of points on my insider card. I also have never written a review, good or bad, about anything in my whole life. I always shop online before i purchase anything and i always read the reviews. Mascara is the one and only thing i have to have, and it has to be the best. I've used all the Dior mascaras, and have spent ridiculous amounts of money on mascara. This is by far the best mascara I HAVE EVER USED!!! I will never use another mascara. Even good mascara i feel like starts too heavy and clumpy, the middle life of the mascara is the best, with it tapering off to barely working. The first time i used this mascara i fell in love. Its bold, does not clump, and adds soooo much length, volume, and curl!!! It doesnt smudge and it holds all day! You wont regret this!! Not to mention its 10$ cheaper than what i usually spend on mascara.

- sephora
sephora userAugust 21, 2017
5

One of the best.

This is the first mascara that I have tried in awhile that I am impressed with. I heard about it on one of the Beauty Professor's blog posts. And luckily, I received a sample of it in my July Playbox from Sephora. It comes close to my HG Tom Ford mascara, but it doesn't trump my TF mascara. I love that this mascara doesn't clump (a huge issue I have with when some high end mascaras), it adds a nice length to my lashes and sans eye lash curler, it adds a nice curl to my lashes that I can perfectly manipulate with the wand. It doesn't add much volume but that minute detail makes this mascara a great one for daytime wear. It would be nice if they made a waterproof formula as well, but c'est la vie. This mascara is definitely going to become a staple in my daytime mascara wear collection.

- sephora
ulta userOctober 10, 2018
5

A little obsessed

My normal mascara was starting to irritate my eyes and I saw Savanah Poulsen using this one and it looked amazing so I decided to try it. I've been using it for a few days with no irritation, and I love it so far. It's a little difficult to get off, but I don't mind that for the payoff. My naturally long lashes look a bit longer but not spidery, and the volume is just enough to look lush but not clumpy. I haven't had any issues with flaking or smudging. I did have to wipe off the brush when I first got it to avoid clumps, but I do that with all of my mascaras after the initial purchase to get the excess off. I'm using less coats, and less time applying each coat to get great lashes so as long as it doesn't dry out in the tube quickly I'll be repurchasing.

- ulta

Top video reviews

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Madeline Hayes
OilyOily Skin
Loved this soft glam I did the other day. It was quick, yet looked very fixed up. Kinda felt like it was a little Cinderella inspired haha. Missing products are Kylie Cosmetics True Mama highlighter, Handbag Ho lip liner, Winter Kissed blush, Kybrow brow pencil, and High Maintenance matte liquid lipstick.
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Madeline Hayes
OilyOily Skin
Senior Prom Makeup💗 This is probably one of my favorite looks so far, and I’m loving how it showed up in pictures! I used the products that I tagged to create a sultry neutral look with a deep brown smokey eye, brown/nude lip with Dolce K matte lip kit by Kylie Cosmetics, bronzing with a darker shade of the L’Oréal powder, and a shimmering glow from the Naked Illuminating Shimmering Powder on top of the Mally Cosmetics highlight.
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Noor Abdullah
CombinationCombination Skin
I want a washable mascara that give volume and length. I want it for everyday looking, it is better to be very simple length and volume. I like the brown color or black brown. I used to use lash blast covergirl, the pink one, but they do not have it in my favorite color any more. Any recommendation?
Profile picture of Madeline Hayes
Madeline Hayes
OilyOily Skin
So I’m about to move off to start college, and yesterday I did a really simple, quick look that would be great for going to class. I thought I’d post it so I’d remember what I used.🙂 Products that I couldn’t tag include Kylighter in French vanilla and Kylie Cosmetics Allergic to Bulls**t matte liquid lipstick. I also forgot to tag Too Faced Hangover setting spray.
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Lana Kiri
DryDry Skin
question for you super pale girls out there: What is your favorite foundation? I’m still struggling to find the right one. I am currently using bobbi brown 00 but it’s still a little too dark. Any brands that carry ghost shades lol? #question #foundation #paleskin #howto #help
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Becca Hall
CombinationCombination Skin
I love the @Your Skin But Better CC Cream from it-cosmetics. It’s by far my favorite for any type of skin. And I’m super pale. I’m very fair with neutral/ red undertones.
Profile picture of Marly Henry
Marly Henry
CombinationCombination Skin
My lashes are very straight and I cannot find a mascara that will hold them in place after I curl them. I hear waterproof mascara is good for that...? I just don’t know what to buy!
Profile picture of Katie Caldwell
Katie Caldwell
CombinationCombination Skin
This has been my all time favorite. I have been using it for 2 years and I haven’t found any other mascara like it.
Profile picture of Marcella Gutierrez
Marcella Gutierrez
CombinationCombination Skin
Does anyone know of a good mascara that is lengthening and voluminous ? 😂 Im not picky if it’s high end or drugstore I just don’t know what I’m doing wrong ! My lashes don’t stay up even when I use a curler! Please help me 😭
Profile picture of Reem Wahab
Reem Wahab
CombinationCombination Skin
Honestly It cosmetics has a great one It superhero @Superhero Mascara
Profile picture of Madeline Hayes
Madeline Hayes
OilyOily Skin
I haven’t done a bold red look in a long time and apparently I’ve really missed it! I used to do a look very similar to this a couple years ago, so it was fun to kinda redo it with the new products and skills and maturity that I didn’t have before. Red is one of the colors for the college that I’m about to attend, so I was trying out a possible game day outfit/makeup duo. Missing products are Kylie Cosmetics Kybrow pencil and under brow highlight stick.
Profile picture of kay lansing
kay lansing
CombinationCombination Skin
every mascara I seem to try always leaves that dreaded black raccoon bag under my eyes so I guess my questions are: What products work best for minimizing mascara fallout? Do you have tricks to get rid of them? I’m not a big false eyelashes person, but should I switch to them instead? thanks!
Profile picture of Traci Martin
Traci Martin
CombinationCombination Skin
This is the best mascara I’ve ever used and it didn’t leave raccoon eyes. I have very watery eyes and it worked amazing for me.
Profile picture of Charlotte Sedgwick
Charlotte Sedgwick
OilyOily Skin
Looking for a mascara that is really gentle on sensitive eyes. My eyes start to sting when I wear some mascaras for longer than a couple hours. I’ve used the Almay mascara for sensitive eyes but it didn’t really do much for my lashes. #sensitiveeyes #mascara
Profile picture of Cely Hinojosa
Cely Hinojosa
CombinationCombination Skin
I too have that issue and I discovered IT and I love it. No stings or itchy eyes!