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No. 50 Serum Anti-Aging Collagen Veil Primer by IT Cosmetics
IT Cosmetics

No. 50 Serum Anti-Aging Collagen Veil Primer

4.4(1208)
cruelty-free
luxury
$48.00
texture(177)
pore minimizing(61)
hydration(114)
anti-aging(109)

Top Reviews

texture

smooth

the texture is silky and when applied on the face, it leaves a velvety layer and smooth out the skin; does not look or feel greasy; absorb very well into the skin

- Qvc User

makes my face feel smooth and makeup stays in place for hours, even in the texas heat

- Qvc User

pore minimizing

pore minimizing

no flaking, no texture, my pores are almost non-existent

- Ulta User

it feels great, makes my giant pores disappear

- Qvc User

hydration

hydrating

when i remove my makeup my skin is hydrated and looks better each time i use this primer

- Ulta User

it goes on silky and doesn't dry cakey or sticky

- Qvc User

anti-aging

anti-aging

great for my aging skin

- Ulta User

great for my aging skin

- Ulta User

weight

lightweight

i love how lightweight it is and love the refreshing fragrance

- Ulta User

lightweight & great primer

- Ulta User

uneven skintone

evens out skin

i love this primer it's super light weight but definitely evens out my skin tone and texture

- Ulta User

helped diminish fine lines and evened out my skin tone

- Ulta User

brightness

brightening

i use this after moisturizer and before celebration illumination foundation, and my makeup stays fresh all day

- Qvc User

i love this product it makes my skin look radiant

- Qvc User

puffiness

reduces puffiness

i have sensitive eyes, and i can use it right under my eyes and all over face (no spf, cc cream has 50spf)

- Ulta User

i have sensitive eyes, and i can use it right under my eyes and all over face (no spf, cc cream has 50spf)

- Ulta User

gentleness

gentle

i have sensitive, combination skin with also roseachia and this product is gentle and doesn't cause discomfort

- Ulta User

) skin and this doesn't irritate my skin at all

- Qvc User

redness

causes flare ups

my face isn't red anymore but i have dry patches all over

- Ulta User

i am allergic to a lot of ingredients, and my face gets redder if it comes in contact with irritants

- Qvc User

acne

bad for acne

sadly to say i hope they tweak the formula so it is made for sensitive skin and acne prone skin « less

- Qvc User

not only did i get pimples but it also didn't cover any of the fine lines under my eyes and around my mouth

- Qvc User
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Total 1208 reviews
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ulta userOctober 10, 2018
5

Love, love, love this product!

I use this product every day on my face and neck before, over my ProActiv acne products, and before I apply my make-up. Never feels heavy and leaves my skin feeling super soft and smooth. I have sensitive skin and am prone to breaking out when adding a moisturizer to my daily skincare routine, but I've not had a single breakout while using the No. 50 Serum Collagen Veil Anti-Aging Primer, and I've been using it for over six months now. I have super dry skin in the winter, but the No. 50 Serum has minimized that greatly so far this winter. I fell my make-up goes on much more smoothly when I use the serum before applying. Love, love, love this stuff!

- ulta
ulta.com userDecember 24, 2014
1

I REALLY wanted to like this

I really wanted to like this primer. I am in my late 30s and take great care of my skin. It is extremely rare for me to break out (even as a teen). This broke me out and I ended up developing an allergy to this. The skin under my eyes itched horribly, swelled, and then became super dry and cracked. It took at least a week for my under eye area to return to normal. I looked pretty rough.

- ulta.com
ulta.com userApril 26, 2014
5

love it!!

I recently bought this when it was on sale for $20, (to try it out) and now I wish I would have bought 2 or 3!! I'm a skin care product/make up junkie, and I'm always looking for something new that makes my skin look good! I have EXTREMELY dry/sensitive skin & I haven't had one issue with irritation with this primer! I use this in the a.m. after my serum & moisturizer & before my make up. In the p.m. I put it on last after all my night treatments & moisturizer. Not only is the fruity scent yummy, but I have really noticed a change in the texture & dullness of my dry skin. I highly recommend trying this out, especially if you have sensitive or dry skin like me because so many other primers I've tried would irritate me!

- ulta.com
ulta.com userApril 22, 2016
5

Does it all

I love IT cosmetics for my terribly combination, sensitive, acne prone skin! No irritation ever and great coverage. I picked up this primer during a beauty steals event bc I have yet to find a good primer for my skin - and this is it! Not only does it wear my makeup well, but it secretly made my skin amazing. My acne has subsided greatly, my skin is soft and the smooth for the first time in forever. It also balanced out the dryness/oiliness. Great great product. I either wear it under my makeup or just put it on and go about my day when I'm being lazy. Great find!

- ulta.com
QVC userNovember 8, 2015
5

All I want for Christmas

The best gift I am wishing for this Christmas is an extra-large size bottle of this amazing serum for slightly more than the price of a regular-size bottle. I am 52, and perhaps due to hormonal changes, the skin on my face is constantly itching. It is so sensitive that my regular creme and/or liquid foundation makes me feel as if my face is swelling and beginning to rash. I tried to use bare minerals original foundation, but it just settled into my wrinkles and pores. I was looking at giving up on make up forever. Then I received this serum as a gift, and my skin began to settle down. It was so soothing that I could wear my liquid foundation if I wanted, or I could wear the bare minerals, and either way, I looked at least 10 years younger! This serum gave me a perfectly smooth and supple complexion. Sitting down to apply this primer in the morning is the most soothing and comforting thing I do for myself every day. I look forward to applying it as soon as I wake up. The fact that I am happy with how my skin looks for approximately 8 hours is a bonus. This serum / primer quiets the itching like no other product on the market, but it is so precious, that I only allow myself to use it on days when I am going to work. If Jamie could possibly bring a larger size at a price I did not have to feel guilty about spending just before the holidays, I could have what I want most this Christmas. <span class="shop__a pd-reviews__translate-span">« less</span>

- QVC

Ingredients

Overall safe Ingredients

acnesafeirritanthazard
SafeAcneIrritantHazard
Retinyl Palmitateacneirritanthazard
Red 7 Lakeacne
Cyclopentasiloxanehazard
Potassium Sorbatehazard
Simmondsia Chinensis Seed Oilacneirritant
Phenoxyethanolhazard
Chlorhexidine Digluconatehazard
Steareth-20acneirritanthazard
Achillea Millefolium Extracthazard

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Community posts

Profile picture of Karla Cortez
Karla Cortez
CombinationCombination Skin
Hey ladies, I was wondering if any of you could help a girl out. My skin has been so dry since the weather has been getting colder. It’s usually pretty normal except for my oily t-zone. I was wondering what products you could recommended to get radiant, glowy looking skin. Any tips or tricks are also welcome. Thanks 😊
Profile picture of Amanda Leigh Green
Amanda Leigh Green
CombinationCombination Skin
It cosmetics serum is bomb I used it last year and I usually get like really dry patches on my face and it helped it so much I don’t have to use it this year . I know I says prime but it would so good that eventually after using it so often my face did end up getting oily from putting it on so once it does that stop using it because your face regaining the moisture back. And I know it’s a little pricey but I’m telling you it works amazing you got to try it