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Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette by IT Cosmetics
IT Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

4.4(582)
cruelty-free
luxury
$28.00
staying power(89)
creasing(31)
blendability(73)
consistency(5)
it cosmeticsBuy ($28)

Top Reviews

staying power

longlasting

i love the way it goes on and stays on all day long

- Qvc User

love the matte goes on nice and stays all day

- Ulta User

creasing

not creasing

being a "mature" woman, any sparkle or glimmer in an eye shadow is not a flattering look on my eyes and tends to accentuate my creases, lines and wrinkles

- Ulta User

it glides on and stays on all day and it doesn't crease

- Qvc User

blendability

blends well

blended beautifully

- Qvc User

it goes on smoothly; it blends beautifully, the colors are very pretty and stays on all day till removed with the #1 remover in the world

- Qvc User

consistency

creamy

silky texture and stays on

- Ulta User

highly pigmented and silky texture

- Ulta User

fallout

has fallout

i do believe the colors are good, but the “fallout”, the stuff that ends up under one’s eyes, are troubling

- Qvc User

i put loose powder under my eyes, so i can brush off fallout, but it is disappointing

- Qvc User
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Total 582 reviews
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ulta.com userDecember 4, 2017
5

The only eyeshadow I use! Love it!

As I get older my eyelids get less firm & I have more wrinkles. Eyeshadows make my eyelids look more wrinkly. Yheu also just stick to my eyelids & don't blend. Not IT eyeshadows! They are wonderful!!! IT eyeshadows go on very smoothly. They blend well. I can use a little for a more natural look or add more for a darker look. They don't feel heavy on my eyes like other eyeshadows. I can use the Transforming Hello Light to change the look of all the colors. It stays on all day & doesn't smudge or crease. It washes off easily with my face cleanser before bed. I have the large size pallets, but I wanted a small size for travel or to just leave on my bathroom counter in my makeup bag. It's the only eyeshadow I will use. I just love it!

- ulta.com
QVC userAugust 30, 2016
5

MY NEW FAVORITE PALETTE EVER!

This palette just blew the socks off of all my other palettes, my new favorite. OMG! And I got the wonderful brush and the Essentials palette too!! I know this love is for real this time, I won't be cheating on it. I tried many matte eyeshadow palettes, but never really got into mattes much as they always looked powdery and would settle into every flaw on my eyes. I used to only wear matte in my crease. But I've used this palette several times now, everytime I get compliments on my eyes. They blend like a DREAM. look so professional on me. I swatched these palettes at Ulta, they weren't so great really. But after reading reviews, I decided to give these a shot. Don't judge them by swatches on your arm, they look so beautiful on the eye. I admit, I've used Sunrise and Sunset on all my looks, they are so purr-fect in the crease! Then I add the darker ones in the other V and the beautiful pearl shade in the inner corner and brow. These are the best eyeshadows I've ever had, and I have alot. TRUE LOVE! « less

- QVC
QVC userFebruary 2, 2018
5

Beyond Thrilled

I am a makeup junkie. I vowed to use what I have and not buy until I have finished with them. With that said, I was browsing IT cosmetics and I just couldn’t pass up on these pallets with the brush. I have the other IT pallets and love them. The eye shadows are better than most of the high end brands. I love to change my eye shadow colors on a daily basis, but I like to stay within the neutral range. Even though I am considered a senior I have always liked the matte shadows. These are perfect for me. They go on silky smooth and don’t crease. They also stay on all day. What a bonus that they have ingredients that are also good for your skin. IT cosmetics doesn’t disappoint. I use several of their products and love them.

- QVC
QVC userNovember 30, 2016
5

LOVE IT!

I bought this product last month and so far I really like it. The matte goes on nice and stays all day. Applies smoothly, blends easily. They are great colors and highly pigmented for natural and smokey effect. The two brushes in one are good quality !

- QVC
Sephora userAugust 20, 2017
1

So not impressed....

I have a bunch of IT COSMETICS products in which I have collected over the years including this eye palette that I received as a gift and was so disappointed in the quality and formula. First off, there is no pigmentation what so ever! You really have to dig into the shadows to pick up anything at all and Im not exaggerating I mean really they need to change their formula. Once you finally pick up something onto your brush blending the shadows is impossible, none of the shades blend easily together. I am quite shocked with how poorly made this palette is because I do enjoy some of IT COSMETICS products like their cc cream, their concealer, mascara, etc. Very disappointed and I totally do not recommend anyone buy this. I am not exaggerating I mean really save your money for something that has a good formula and good quality. <span class="shop__a pd-reviews__expand-link pd-reviews__translate-span" data-hide="-2593373483621121400-full" data-show="-2593373483621121400-short" jsaction="pdui.tvc">« less</span>

- Sephora

Ingredients

Overall safe Ingredients

acnesafeirritanthazard
SafeAcneIrritantHazard
Tocopherolacneirritant
Phenoxyethanolhazard
Carbomerirritant
Magnesium stearateacne
Dimethiconeacne
Polysorbate 20hazard
Butylene Glycolacne
Tocopheryl Acetatehazard
Persea gratissima oilacne

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