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Confidence In Gel Lotion Moisturizer by IT Cosmetics
IT Cosmetics

Confidence In Gel Lotion Moisturizer

sephoraBuy ($36)

Top Reviews



i loved how light weight the moisturizer was

- Ulta User

i would definitely recommend to anyone wanting a moisturizer that is lightweight and leaves your skin feeling fantastic

- Ulta User



no flaking, and no dry itchy red spots on my face

- Ulta User

i love how perfectly my makeup applies after using this moisturizer and how hydrated my skin stays for hours

- Ulta User


good for acne

i've used many different types of oil free moisturizers because i have acne prone skin and this is definitely the most luxurious i've tried

- Ulta User

no breakouts, no dryness, and my skin feels fantastic

- Sephora User



i was pleasantly surprised that it does plump skin ever so slightly filling fine lines and wrinkles

- Ulta User

i love the combination of ingredients including ceramides which work amazingly well at diminishing the appearance of those fine lines we all hate to see when looking in the mirror

- Ulta User



my skin also looks radiant, healthy and glowing

- Ulta User

my face no longer looks dull and dry

- Ulta User



confidence in a gel lotion works great, i use it on my face and neck, keeps my skin hydrated, non greasy, lightweight, no irritation, love it

- Ulta User

when i started using the gel, i've noticed how my skin has gotten smoother and less irritated

- Ulta User

uneven skintone

evens out skin

i've been using every morning and evening with my skin care routine and my skin is exactly as advertised-soft, supple, and hydrated without irritating my oil glands

- Sephora User

my skin is so soft and smooth and my forehead and it seems like it evens out my skin tone

- Sephora User


redness relief

the redness has also evened out

- Sephora User

i really do feel that after using it for a few days that my skin is starting to look better overall, with a slight reduction in fine lines as well

- Sephora User
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sephora userFebruary 07, 2019

New generation of moisturizer

I really did not like this moisturizer at all. I have skin that is sensitive, acne-prone, and dry and I have tried dozens of different moisturizers in my life. Most acne products seem to be oil-free so I am no stranger to those either. This product was not like anything I've ever tried before so I have to give it credit for that. It felt more like a makeup primer than a moisturizer. It went on quickly and absorbed relatively well but I felt like it was gone before lunch which is disappointing for something that builds itself as moisturizing for 72 hours. I was surprised how bad of a job it did at moisturizing my skin. I will give it two stars because it does not have a band fragrance oh, it applied well oh, and the pump was easy to use. This is obviously a new style of product that will work really well for some people but just did not work for me at all. It did not make my acne any worse so that's a plus as well.

- sephora
sephora userMay 07, 2019

skeptic to believer! dry skin dream

So, I have moderately sensitive skin with hyperpigmentation, adult acne and am in my thirties, so wrinkles and sun damage are starting to show. My skin is also VERY dry, I get eczema and sensitive dry patches. I was skeptical... the first time I pumped this product into my hands and felt the gel-like consistency, I really was convinced there was NO way it could possibly give me the moisture my skin needs. Even immediately after applying it I was convinced it wouldn’t be enough(did I mention I live in the desert as well?). Boy was I wrong. About 15min after application, it’s almost like it meshes with your skin and creates this hydration barrier. It’s amazing. My sensitive skin around my eyes is healed and no longer irritated, my fine lines are less noticeable, and my skin feels so hydrated without being slimy, filmy or oily. It goes flawlessly under makeup, and keeps my skin hydrated literally all day! Even when I’m working my 12+hr shifts at the hospital, my face feels hydrated and happy. The only thing I wish I could change about this, is I wish it had SPF in it... even just 15, because then this would be my one-stop-shop.

- sephora
sephora userFebruary 13, 2019

Soft and supple

I absolutely fell in love with my Confidence in a Gel Lotion from first use!! I have naturally oily skin, so this oil-free gel moisturizer was a god-send. I've been using every morning and evening with my skin care routine and my skin is exactly as advertised-soft, supple, and hydrated without irritating my oil glands. I've used other products that claim to offer the same benefits, but by morning my face would look and feel like an oil slick. Not the case with IT cosmetics, they never let me down. Even though I didn't know about this product before, I feel blessed to have had some knowledge dropped on me! I highly recommend this moisturizer to anyone with oily skin that desires the hydration and moisture without the oily film that develops within a few hours. My skin has never felt softer and even appeared like my fine lines had melted away. My face has become a blank canvas ready for art.

- sephora
ulta userMarch 04, 2019

Very light, makes skin soft

I usually do not like gel lotions. However my mind has changed since I have been using this one. A little goes a long way. 2 pumps is all you need with this lotion. You might even get away with one. The gel lotion goes on smoothly, not sticky at all. It also absorbs very quickly. Within a couple minutes I can apply my makeup evenly. I have only been using this for a few days, I am already noticing how soft and moisturized my skin is feeling and looking. It is really a great lotion. I even let my mom use it. She is prone to oily skin, she loves this product. It does not cause any irritations whatsoever and it is fragrance free for the even most sensitive skin types. Since using this, I have switched the products that I normally would use in my skin regimen. I gave all my more expensive products away because I feel like I am getting quicker results from this. I highly recommend giving a try

- ulta
sephora userFebruary 14, 2019

The rave reviews are true -- this gel is brilliant

I had read some rave reviews about this product, so I was super stoked to get the opportunity to try it out. I've been using Retin-A to treat fine lines and acne and I've had a hard time finding a moisturizer that a.) would actually moisturize my dry, flaky skin, especially around my mouth and nose, and b.) didn't clog my pores in the process, making Retin-A useless, but it appears I have found it. IT Confidence in a Gel doesn't feel greasy or heavy, which is what I expected from a moisturizer that claims to moisturize for 72 hours straight. It feels pretty light when it is pumped out, and once it's spread around, it disperses into the lightest moisturizer possible. It feels a bit like a silicone-based hair product, with that slick, wet feeling, but it somehow works on your face. I haven't had nearly as many issues with dry skin since using it, which is awesome, considering I'm using Retin-A in a super dry climate (Colorado). I also really love the fact that this product uses a pump system and isn't open for bacteria or other nasty junk to enter it. The closed system is awesome.

- sephora


Overall safe Ingredients

Potassium Sorbatehazard
Dimethicone/PEG-10/15 Crosspolymerhazard
Sodium Hydroxidehazard
Cetyl Alcoholacneirritant
Propylene Glycolhazard
CI 19140hazard
Lactic Acidhazard

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So, I’m acne prone and of course everyone’s skin is different, BUT from my experience, I absolutely ADORE the @Confidence in a Cream Hydrating Moisturizer by IT Cosmetics. They claim to be good for all skin types (seems to be true for me lol). It’s hydrating but doesn’t break me out. I also love their @Confidence In Gel Lotion Moisturizer too.
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