foundations for combination skin
best eyebrow products
Fenty Beauty
top matte lipsticks
vegan concealers
Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics
IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer

good for under eye(1478)
blends well(812)
not creasing(699)
coverage: high coverage
Variation: 10.0 Light Fair

Top Reviews

staying power


this product stays on morning to night and even through swimming

- Ulta User

friend told me about it and loved how it goes on and stays on

- Ulta User



it is thick so you do have to play with is some to find what works best for you or it can make wrinkles look worse, the great thing is that is seems to reflect the light, so not only are my circles gone but there is this natural looking brightness to my under eye area that i've never seen before on myself and i'm loving my reflection

- Qvc User

this is a great under eye concealer that hides the discoloration under my eyes, brightens, and blends easily

- Ulta User

water resistance

water resistant

i'm also using the "better than sex " water proof mascara and i love how this 3 products gives me that natural look

- Ulta User

the bye bye under eye full coverage anti aging waterproof concealer is amazing

- Sephora User

under eye

good for under eye

i have been using byebye under eye for about year now and as someone whom has horrible dark circles under their eyes and is always trying new under eye concealers, this is the best one yet

- Ulta User

this has the best coverage of under eye circles of any product i've ever tried

- Ulta User

pore minimizing

pore minimizing

application is easy and flawless with or without primer and it doesn't clog my pores

- Ulta User

i feel like i can look fairly flawless wearing this it product and another (bye bye pores) and that is a real feat for someone who is 64

- Qvc User



great full coverage, is moisturizing, it covers very well, you just need a lil bit

- Sephora User

i am 36 so i have fine lines around my eyes and this does an incredible job of concealing my under eyes, moisturizing, and providing great coverage without settling into the lines

- Ulta User



it somehow lifts my skin and smoothed everything out flawlessly

- Ulta User

makes my skin smooth, georgous, flawless, blends perfectly with my farish olivie skin tone, looks like i roll out of bed that way

- Qvc User



this concealer has great, buildable coverage

- Ulta User

i never have to touch up any of my make up and this concealer is my first building block for my make up

- Qvc User

color correction

color correcting

the coverage of this is so good - it very effectively covers the darkness, though i will utilize a color corrector underneath on my tired days

- Sephora User

no concealer ever hid my under eye bags without using color correctir

- Sephora User


blends well

i like how it blends and brightens

- Ulta User

i love this stuff it glides on like butter and you can literally wear it all day and night and it doesn't budge or look patchy even when sweaty

- Sephora User


not creasing

once it's dried it looks flawless - the light tone perfectly matches my skin, it looks even and natural with no cracking or creasing, no settling into my facial lines and wrinkles

- Sephora User

covers completely and doesn't crease

- Ulta User

color accuracy

doesn't oxidize

it also did not settle into my pores or fade away or change colors

- Ulta User

it blends well, stays put, is buildable, doesn't oxidize or separate

- Sephora User



non cakey

- Ulta User

it lasts all day and doesn't look "cakey" or like you're wearing concealer

- Qvc User


high coverage

provides full coverage

- Sephora User

it blends like a dream and is full coverage to the max

- Ulta User
Sort by
Total 3365 reviews
Filter by
mira userJune 7, 2019

I love this product! It looks natural, has good coverage, and it’s one of the few under-eye concealers I’ve tried that doesn’t look cakey after a few hours. Highly recommend!

- mira
QVC userJanuary 25, 2017

The Best of the best!

I adore this concealer. It's been life changing. I look so much better, and I can depend on this coverage lasting all day without creasing, cracking, or wearing away. The coverage is full yet undetectable,it's like magic. Something about the consistency of this product allows it to adhere to the skin, and stay in place better than any concealer I've ever used(I've tried dozens). LG's real deal has been my go to concealer for years, and I find myself reaching for my It concealer more now. I'm normally a light in most foundation products(It products included). However, I prefer this in the medium shade, because I believe this item runs a bit on the light side. I use the waterproof light on my eyelids like a primer, and it works amazingly. But, I find it too light for my undereye, or to cover a blemish. I also use the light as a highlighter on my cheekbones, and nose. But the medium is my go to for anything I want to cover, and have it look like my natural skin tone. If I had to pick one I'd go with medium. For now, I enjoy both. :) Also, I must mention, that a tiny, pin drop size if this product is enough for me to conceal both of my undereyes. The coverage is buildable without looking heavy. I start with a tiny amount, and add more, if needed. This really is the perfect concealer, and the included brush is amazing too. But, I find myself dabbing this on with my fingertips more often than not. In summation, this product does everything they say. It truly delivers amazing, seamless, undetectable, and lasting coverage. I give this my highest recommendation. It's a great value, I'm still on my first tube, and I've had it just under a year now. Get it on auto-delivery, you'll never want to be without it. It's also nice to keep a tube in your purse to touch up anything during the day. The seamless coverage will blend over, or under anything you already have on. I could go on and on, it's that good. What are you waiting for? Get in the horn, and order this magical product. Less

ulta.com userNovember 13, 2018

I'm a convert

I have combination skin, with an oilier T-zone and drier cheeks. I'm in my mid-30s and under my eyes I have both dynamic expression lines and fine lines. I also have genetic dark circles. For everyday, I favor a very natural makeup look - just concealer, maybe some Touche Eclat, brow mascara, and lip gloss - and occasionally I'll do a full face for a wedding or a special occasion. If this sounds like you, you may be a good candidate for this concealer, because it works REALLY well for me. I'm way more about skincare than I am about makeup, and for efficiency's sake in the morning I want the makeup products I use to pack a big punch. I love that this is highly pigmented because that means I don't need a lot, and it covers my dark circles with only a thin application with my fingertips. For redness around my nose or other blemishes, I mix a little into my moisturizer and pat it on, and that takes care of it. I apply this just as the instructions suggest: by squeezing a little onto a finger, warming it up, and patting/dabbing onto cleansed, moisturized skin. I find the applicator easy to use - it can dispense a tiny amount with no waste. As others have noted, this oxidizes slightly darker once out of the tube. This stuff gives REALLY good coverage, and the slightly dewy finish looks natural and not cake-y, but if I do a full face of makeup with powder to finish, this concealer plays well with other makeup and looks great then, too. This concealer doesn't settle into my fine lines. It lasts all day and doesn't migrate or rub off if I have to gently touch my eye. It's pricey, and I'm skeptical of the skincare claims made by the brand - topical collagen? who even knows - but I really like this as a concealer. It's different from anything else on the market that I've tried; dewier, more durable, and not cake-y. I vastly prefer this to Shape Tape, and I think I even prefer it to Nars Radiant Creamy Concealer. « less

- ulta.com
ulta.com userAugust 13, 2015

This has changed my life and beauty routine!!!

Oh. My. Goodness. This product has changed everything for me. I have genetic DARK circles and bags under my eyes, I have since I was little. My whole life I've been self conscious of this because I've constantly gotten the "You look so tired" comments for years - when I didn't apply under eye concealer or I didn't have a good concealer. I've switched around and tried every single brand under the sun - the cheap stuff, Physicians Formula, Estee Lauder, Tarte, you name it.I saw this brand in the store one day and really liked the fact that they don't have chemicals since I have super sensitive skin and your under eyes is the most delicate part of the face. I cringed when I saw the price and size of tube, however, I am beyond glad I found this. I can stop searching and buying a new under-eye concealer every few months.This stuff does NOT wear off easily. I've been in the water, been outside in 100+ degrees, use it at work all day and it's still there at the end of the day. I don't have to do midday touchups like I have in the past. They have a variety of colors, which is my usual problem is that I can't find anything that looks natural. I usually end up looking like a raccoon with white underneath my eyes, which makes the circles stand out even more. This really blends well with my natural skin tone, which is a fair-medium with yellow/olive undertones.This is how I apply: Use ring finger (applies least amount of pressure under-eyes), dab a tiny bit on to start and pat (do not rub or smudge) under the eye where circles are visible and slightly down below circles. Use a little bit and dab on more if needed for coverage. A little bit really goes a long way here. If you use too much, it will crease. That's how you know if you're using too much. This has reflective molecules in it, so it will appear VERY shiny. It helps combat the dark circles. I then apply IT's Bye Bye Pore minimizer powder with a small eyeshadow brush (by rolling the brush and gently dabbing) over the concealer. This locks the concealer in place and minimizes the noticeable shine. I then finish with mineral powder, and this helps set the under-eye concealer a bit more and produces an even more natural color.This is beyond worth the money for what it does for my under-eye circles. I've had this tube for over 8 months and I am now just running out. And I use this EVERY single day - I never go anywhere without it. My only complaint is that after 7 months, the sides of the tube cracked open(probably from pressure of pressing each day) and made it pretty messy. I just bought another tube and am just super duper happy with this. I now walk around in confidence with knowing that I don't have creasing or wearing off under my eyes or unnatural color that makes it stand out more. It seems to have helped diminish my under eye circles as well with not being so dark without makeup. This is a great buy if you need under-eye help!!! « less

- ulta.com
Macy's userApril 16, 2018

A very little goes a long way, but save your $$

This product required a bit of a learning curve for me. The best results came from applying the smallest amount dispensed, and dabbing it between two fingers to emulsify and warm up. This tiny amount covered my medium-intensity dark circles. I have combo, mature skin with drier under eyes, and would not say this is moisturizing. This product is not meant to be applied like a 20-something YouTube-r! It worked best patted in (not rubbed) with my ring fingers. Then after waiting a few minutes, I lightly patted with my finger or dabbed with a Q-tip the excess product that collected in my creases. After this first dabbing, there was minimal to no more creasing.Having fair (but not porcelain) skin with freckles and strawberry blonde hair (I use the light or fair-light colors in other It Cosmetics foundations), I need a color in between the two lightest - the light color appeared way too bright under my eyes, giving me a tanning goggle effect, but the color possibly oxidized slightly darker after a few minutes. I minimized the contrast by blending edges with a light pat of my foundation on a beauty sponge. This required more work than my other concealers. I'll highlight the following pros and cons:pros - full coverage, long-lasting on skin, "moisture"-resistant, a little goes a long waycons - pricey, very little product comes in tube/deceptive, creases just like the rest (can be minimized if used sparingly or not over fine lines), limited color range; not as easy to apply as thinner consistency concealersThe more sparingly I use this (and keep it just to the circles - not up to the lower lash line), the less apt it is to crease in fine lines. For the price, small amount of product, and effort required to use, I will likely return and stick with my other tried-and-true drugstore brands. I don't think the claimed skincare benefits (if any) are worth the price and hassle, especially if you have a good skincare regiment to begin with. Less

- Macy's


Overall safe Ingredients

Tocopheryl Acetatehazard
Cetyl Alcoholacneirritant
Retinyl Palmitateacneirritanthazard
Ascorbyl Palmitateacne
Tocopheryl Acetatehazard
Retinyl Palmitateacneirritanthazard

Top video reviews

First Impressions | It Cosmetics Bye Bye Under Eye Concealer

03-12-2015 74492 views 770 likes

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics #2

First Impressions | It Cosmetics Bye Bye Under Eye Concealer

03-12-2015 74492 views 770 likes

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics #3

NEW IT COSMETICS Bye Bye Foundation vs. CC Cream

03-08-2018 82892 views 5522 likes

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics #4

BEST under eye Concealer EVER!!! it Cosmetics ByeBye Undereye & ByeBye Pores Review!

08-03-2010 78103 views 279 likes

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics #5


10-02-2016 88748 views 2200 likes

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics #6

Get Ready! Using NEW Products- IT Cosmetics

07-14-2015 118872 views 4855 likes

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics #7

Beauty Basics: Flawless Skin Matte Foundation Routine

08-12-2011 104470 views 1238 likes

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics #8


08-18-2017 61446 views 2018 likes

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics #9


08-26-2017 66628 views 2658 likes

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics #10

New IT COSMETICS! Bye Bye Lines Foundation, Concealing Pot...Breakout Powder??

08-16-2017 50858 views 1701 likes

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer by IT Cosmetics #11

Everyday Fall Makeup Tutorial 2015!

09-12-2015 94598 views 2321 likes

Similar Products

Community posts

Profile picture of Rae Ann Cantrell McLain
Rae Ann Cantrell McLain
SensitiveSensitive Skin
I need help!!!! I purchased IT Bye Bye Under Eye Full Cover waterproof concealer recently. Today I used it for the first time and my face looked like a mess. After I applied it I put setting powder on it. When I did that it started flaking and separating. It looked awful. I know I’m doing something wrong. If anyone that’s familiar with this product can give me tips and advice I’d so greatly appreciate it. I’m at a loss.
Profile picture of NianaFrazee
CombinationCombination Skin
Best concealer for a cut crease & best concealer for under eyes/ dark circles. Comment ⬇️
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
I’ve never even attempted a cut crease so I’m not sure of good products for that but this concealer is absolutely amazing for under the eye, it’s pretty thick but it blends out really easily and has great coverage and no creasing.
Profile picture of Isa
DryDry Skin
Does anyone know of a full coverage concealer AND translucent powder for the under eye that won’t make my under eyes look dry? I have tried every product and the moment that I set my under eyes with powder, they look extremely dry and crusty (ew). I naturally have pretty dry under eyes and I try my best to keep them moisturized, but it seems like every time I set them, they look dry patchy and crusty. Help! It’s mainly when I set the under eyes that I have the problem of that dry flakiness. I just want it to look seamless without having to make it look bad after I set them! Does anyone have the same stubble?! #dry
Profile picture of Sarah
DryDry Skin
Probably the most hydrating concealer I’ve ever used. I pair it with the kat von D powder.
Profile picture of Corinne Mcguire
Corinne Mcguire
DryDry Skin
I’m looking for a new concealer my last conceal I had was benefits boi-ing cakeless concealer. I have very dry sensitive skin and sometimes my skin gets so dry it starts flaking off so when I would wear my concealer it would just make the flakes more noticeable and made me look like I have dragon scales I don’t know what product is going to help this but I’m interested in anything that would make theses scales go away.
Profile picture of Lê Hữu Thu Nguyễn
Lê Hữu Thu Nguyễn
DryDry Skin
This gives full coverage and feels moisturizing to me
Profile picture of Selina Saucier
Selina Saucier
CombinationCombination Skin
What is the best concealer for creasing under the eyes? I always crease really bad and don’t know what to use that will really work.
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
This is a little thicker than most concealers but it’s still really easy to blend and I feel like it plumps my fine lines, it looks incredibly smooth and does not crease on me at all.
Profile picture of Ashley Williams
Ashley Williams
DryDry Skin
Does anyone have any good recommendations for concealers ?
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
This is amazing, it’s a little thicker than most concealers but it blends really easily and doesn’t feel heavy at all. It looks really smooth under the eyes, plumps up fine lines, doesn’t accentuate dry patches and works well on the rest of the face and lasts all day, I love it. The full size is $27 but they do offer a trial size for $10, and it takes so little product to conceal the trial size will last forever.
Profile picture of Grace Maller
Grace Maller
CombinationCombination Skin
I have super bad under eye circles, any recommendations that would cover those up without looking cakey?
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
This has great coverage and is so smooth under the eye. And The Ordinary’s Caffeine Eye Serum has dramatically lightened my under eye circles and it’s less than $7.
Profile picture of Jackie Gonzalez
Jackie Gonzalez
CombinationCombination Skin
Looking for a new concealer. I have used shape tape before, but it really didn’t do much for my dark under eyes. Thank you!
Profile picture of Ameera Atieh
Ameera Atieh
CombinationCombination Skin
I need a hydrating concealer because my undereyes are more dry then the rest of my face, and I moisture them before concealer. Someone help🥺🥺
Profile picture of Jessica Helms
Jessica Helms
DryDry Skin
This has great coverage and is really moisturizing. It’s a little thicker in consistency but it’s still easy to blend and looks really smooth under the eyes and doesn’t crease at all. If you’re looking for something more affordable, e.l.f.’s new Hydrating Camo Concealer is nice too.
Profile picture of Mariah T
Mariah T
CombinationCombination Skin
Hi everyone! Just wondering if anyone had any products to recommend for dark and hollow under eyes. Mine are unfortunately due to genetics and haven’t found a product that makes them look any better! Thanks!
Profile picture of Stacy Mcnichols-Tryonas
Stacy Mcnichols-Tryonas
CombinationCombination Skin
It’s a thick formula so a little goes along way ! It’s amazing !