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Bye Bye Foundation Full Coverage Moisturizer SPF 50+ by IT Cosmetics
IT Cosmetics

Bye Bye Foundation Full Coverage Moisturizer SPF 50+

3.8(1741)
cruelty-free
luxury
$39.50
staying power(258)
color accuracy(32)
texture(94)
blendability(283)
coverage: high coverage
Variation: Deep

Top Reviews

staying power

longlasting

stays on smooth and doesnt clump up

- Ulta User

stays fresh looking all day - and i mean 14+hours and it still looks fresh when i wash my face for bed

- Ulta User

color accuracy

doesn't oxidize

it wears naturally without oxidizing or fading away in patches

- Ulta User

you can also mix in your favorite foundation or those drops from coverfx to change the color, but then you lose the entire point of the excellent spf coverage, which i think is the bonus of the it products

- Qvc User

texture

smooth

it glides on to my skin smoothly and lasts all day

- Ulta User

it glides on to my skin smoothly and lasts all day

- Ulta User

blendability

blends well

i love how it spreads perfect

- Ulta User

blends completely and doesn't give you fake flat face, your skin still comes through

- Ulta User

redness

redness relief

it covers my redness and pores and gives beautiful full coverage

- Ulta User

i love this foundation it covers my redness perfect

- Ulta User

weight

lightweight

in my opinion its not a super full full coverage foundation but it definitely covered my dark circles, blurred imperfections without looking cakey or heavy

- Ulta User

even though it's a cc cream (color correcting) it is absolutely full coverage (yet feels lightweight & breathable) with awesome staying power-like waterproof

- Ulta User

hydration

hydrating

i've been using this for a week now and i can all ready see improvement in my skin texture and fine lines as well as overall hydration

- Ulta User

it is moisturizing and has spf

- Ulta User

pore minimizing

pore minimizing

my hair stylist told me that the side with the bye bye foundation was a perfect match and that it blurred my pores

- Qvc User

it looks very luminous and glowy when it's on but i set it with the pores no more and my beautyblender and it looks like perfection

- Ulta User

brightness

brightening

i remember watching in amazement, when this cosmetic first came out, and was being demonstrated on television, and how flaws seem to vanish and the skin became radiant

- Qvc User

it makes my skin feel soft and radiant

- Ulta User

mattifying

mattifying

i had no idea that a mattifying version existed

- Ulta User

if you get a little oily during the day, i suggest a mattifying powder on top of the moisturizer, it helps me keep a matte look

- Ulta User

gentleness

abrasive

about an hour after application, my skin started to feel slightly itchy and irritated

- Ulta User

" immediately i start to feel irritation and about 30 minutes later i had to ask for a face wipe to take it off as my face was burning

- Ulta User

coverage

high coverage

in my opinion its not a super full full coverage foundation but it definitely covered my dark circles, blurred imperfections without looking cakey or heavy

- Ulta User

i love the full coverage look it gives

- Ulta User
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Total 1741 reviews
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ulta userOctober 07, 2018
5

Perfect for dry/very dry mature skin with wrinkles!

I usually use the IT CC cream and love it. When I went to purchase a new tube of it, I saw that they now had the full coverage moisturizer, so I decided to give it a try. The only gripe I had with the CC cream was the wear time. Even with the IT primer, it would start to wear off after 3-4 hours, especially around my nose and chin area. It also lost its moisture and made the wrinkles around my eyes and mouth more pronounced as the day went on. That being said, it was still the best foundation/CC cream I have use to date. The Full Coverage Moisturizer Foundation, has taken care of both these problems. It is just a touch thicker than the CC cream, which has really helped with the wear time. Plus I don't have to put on as much moisturizer under my foundation since it retains the moisture longer. Which in turn, also extends the wear time and keeps my wrinkles hidden longer! I am almost 40, with dry/very dry fair cool toned sensitive skin. I also have fine wrinkles under my eyes. I buy the color fair in both the CC and Full Coverage. After reading some of the reviews, I am guessing they tend to have skin on the oily side or are applying something under the makeup that is not mixing well with the foundation. READ THE LABEL LADIES. It says moisturizer right on the bottle!!!! As for full coverage, it is exactly what I was looking for. I am older with mature skin and don't want something that you cake on. I want the lightest foundation possible that still does the job. I prefer the, "Does her skin naturally look that good?" type of look. Foundations that are too thick, just make my wrinkles more pronounced. So if you have dry/very dry mature skin with some signs of aging, this is probably the foundation for you. I would not recommend for young oily/normal skin. The CC Cream would be a better match in that case.

- ulta
QVC userJuly 16, 2018
5

Very nice products...

I truly love each of these items and am so happy that I ordered this when it was a TSV. I also am thrilled that I bought it on auto-delivery!First the eye cream is so comforting on that delicate skin around the eye. It has a cooling sensation that lasts. It isn't greasy and doesn't affect the use of concealer. I use it all around the eye, even on my lids. I can't say that it's getting rid of my fine lines, but it really hydrates the skin and feels so good. I can't help but think it's preventing new lines.The serum is very nice too. I apply it after I wash my face. It leaves my skin feeling silky smooth. I love the light scent! For those that are sensitive to scent, it is a citrus scent that lasts only a minute or two.Bye Bye Foundation is just perfect! I am in my late 50's and have combination skin. I take excellent care of my skin and love using "good" for your skin products. I never wore foundation on my entire face until I found IT Cosmetics a few years ago. I don't feel like I am wearing makeup. It's so true, "Your skin but Better." This is moisturizing, has a slight dewy finish, (not glittery) and is medium coverage. I don't want to use a foundation that completely hides everything! You can layer it for a more complete coverage finish. I really love how my skin looks when I wear this. I love that it has a 50+ sun screen. It is so creamy, I feel that it makes the perfect under eye concealer! I love the brush that came with this set, but honestly enjoy putting cc cream on with my fingers. This is very similar to their CC cream. It is just more moisturizing. I have both and love them both!!!I love using makeup. I find it a very relaxing part of my day and have learned so much from watching QVC!!! I really recommend this foundation for combo to dry skin. « less

- QVC
ulta userOctober 07, 2018
5

My new go-to foundation!

I received this product free from IT Cosmetics to try out. I have fair combination skin with cool under tones and shiny t-zone. The "Light" shade appeared way too dark when I tested it on my hand, but I was able to make it work by adding some white zinc oxide based sunscreen to sheer it out. I was so surprised that it blended so wonderfully into my skin! I finished it off with a light dusting of translucent powder, and it looked great. I honestly did not expect to truly like this product as much as I do, mainly because I only use powder foundations. Here's what I love about it: -Squeeze tube. I like the squeeze tube and pump dispenser. It's easy to get just the right amount out, and it's very sanitary. -Texture. Although it seemed very thick initially, it played well with my SPF lotion, and went on so smoothly, using just my fingers to blend easily. I am always afraid of looking like I'm wearing a mask when applying liquid foundation, but the finish of this was soft, natural, and evened out my complexion better than my regular powder foundation. -Wear time. I wore this all day, 10+ hours, and it did not break up, oxidize, or become patchy. It did not settle into fine lines around my eyes or irritate my skin. This foundation did not make my t-zone shiny like most other foundations I have tried; this was a huge plus! -Ingredients. SPF 50! I wear sunscreen every day and only wear physical sunscreen. Chemical sunscreens irritate my skin and make my eyes red. When I saw that the 2 active ingredients were titanium dioxide and zinc oxide, I was relieved! This product is paraben free, and last but not least, IT Cosmetics does not test on animals. -Shade range. I will choose "Fair Light" next time, but I was able to sheer out the "Light" shade to work with my fair skin.

- ulta
ulta.com userApril 23, 2018
5

Works so well!

I have dry to normal skin and this foundation is an absolute must have product for me. I use it regularly on myself & prefer it over other foundations I have, and when doing makeup applications on others, this is my go to it looks flawless on different skin tones and skin types-this cc cream & it's pair (the illuminating cc cream) are so flattering on so many different faces! Yasss! This foundation is my all time fave, ride or die, must have beauty product, and I vote it best foundation for 2017.Anyone into beauty or makeup knows a good base or foundation is EVERYTHING and this IT cosmetics cc cream really delivers. Even though it's a cc cream (color correcting) it IS absolutely full coverage (yet feels lightweight & breathable) with awesome staying power-like waterproof. And if you pair it with the bye bye pores translucent powder it seals it in from night to day. I have not been able to find a foundation as great as this IT cosmetics cc cream thus far, & I have tried & practiced with all of the brands in Ulta.Since my skin is normal to more dry, if it is not moisturized correctly and taken care of, I can have serious issues with foundations looking full, dry, patchy , and even cakey! But ever since trying this cc cream, I have never NOT ONCE had that issue, and I use the "matte" finish, not even the illuminating.So this foundation has changed my life- it always gives an even application,amazing coverage, a smooth flawless finish with a natural look and youthful glow from within, with still being matte, so I can apply my hightlighters where I like. But with higglighters or not this foundation will never ever have your skin looking dull or dry! It can be used for a very natural no makeup look or full out glam. I purchased my first tube of this foundation at Ulta, it's available in store or online or through IT COSMETICS online, and other beauty retailers that carry IT COSMETICS. I am such a big fan now I received this as a promo « less

- ulta.com
QVC userMarch 21, 2018
2

Holy pores and dry skin!

I haven't worn any type of all-over face makeup (foundation or powder) on a regular basis, or even at all in the past few years because I have never liked how it felt on my skin. I'm 35 with normal to dry skin, some slight oiliness in my T-zone.I decided to give this makeup a try because it is marketed as a moisturizer. I have been using it for a week now and here is what I think:1. It goes on okay- I may have ordered the wrong color because it looks super orange around my hairline and i need to blend it more than I expected I would need to.2. It stays wet feeling for a LONG time after application. To the point where I felt like my glasses were going to slip off my nose or if I touched my face it would come away with product (haven't really tested that yet)3. By the end of the day, this looks extremely cakey in dry spots and really accentuates them- especially the area below the corners or my mouth (edges of my chin, I guess). It settles into the crease between my nostrils & cheeks and around my eyebrows. No amount of rubbing can blend this back in- it needs to be removed completely because it's absolutely stuck on in these cake-like patches. My red cheeks are coming through more than they do after the initial application as well. Maybe this is all par for the course with foundation- I have never been a fan.I'm going to try this for a few more days, experimenting with different skincare combinations... maybe my face oil or serum is messing with it? If anything changes, I'll update my review. « less

- QVC

Ingredients

Overall safe Ingredients

acnesafeirritanthazard
SafeAcneIrritantHazard
Potassium Sorbatehazard
Lemon Peel Oilhazard
Retinyl Palmitateacneirritanthazard
Cyclopentasiloxanehazard
Phenoxyethanolhazard
Sodium Benzoatehazard
Tocopherolacneirritant
Dimethiconeacne
Cetyl PEG/PPG-10/1 dimethiconehazard

Top video reviews

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Ashton Guinn
SensitiveSensitive Skin
I’m obsessed with this one. It’s a little pricier, but if you have good skin and want light coverage a little goes a long way and it lasts. I want a little more coverage but I can still cover my face in 2-3 pumps at most. And it’s buildable. It’s also worth noting they have a CC cream that’s great too.
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best medium-full coverage foundation for dry skin?! maybe even concealer too???!!!! any drug store foundation i use almost always is patchy on my skin, and doesn’t stick under my eyes. help!!!!
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Brenna Lowe
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What is a light coverage foundation/bb cream/tinted moisturizer that is good for combo skin?? Specifically, my T-zone is oily but my nose tends to be pretty dry. I’d like something that evens out the skin but isn’t thick or heavy like regular foundation! Affordable is the preferred 💕
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Aubrie Field
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A little pricey but I love it cosmetics bbcream!
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alexandra barajas
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i’m looking for a foundation or tinted moisturizer that doesn’t become patchy or define my pores, i’m currently using NYX Can’t stop won’t stop foundation and have been for about 3 months now and after two months my skin isn’t liking it anymore. The only one that hasn’t given me any issues apart from being oily is IT Cosmetics CC Cream. help😩 i don’t want my makeup to move at all, any recommendations on primers, foundations and powders please
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Ashton Guinn
SensitiveSensitive Skin
I’ve been using the Bye Bye Foundation Moisturizer from IT Cosmetics and I absolutely love it. I use it with Skindinavia bridal finishing spray and my makeup barely moves, even when I’m at work in a busy restaurant for 8+ hours
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Olivia Rose
CombinationCombination Skin
Ok, I’m looking for a new good foundation! I’ve tried so many and I currently switch between Frankie Rose or Laura Mercier. I wanted something matte and that’s going to minimize the appearance of my big pores! I have combination skin, so I’m oily and dry and some places. But for the most part oily. Want something natural but covers a lot at the same time. Nothing cakey or creasing though and I have issues with it separating as well. My skin is super sensitive and I’m about to go crazy! Haha help!!
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Navi
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I’m the same but I’ve been using this and love it!
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Mariam Qahtan
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What is a good foundation for dry skin I bought like three foundations and they still look Cakey, flakey, and weird and they are always rubbing off of my nose and chin and my foundation is always creasing Foundation I used were Milani, Elf, and Maybelline fit me dewy+smooth
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Elizabeth F
DryDry Skin
My nose is also an issue as well, and a lot of times it tends to be an issue with ur skin rather than the makeup(most of the time). So make sure you’re exfoliating and moisturizing your face well! And try a microdermabrasion cream! As far as foundation that I’ve found that works for me, the it cosmetics bye bye foundation full coverage moisturizer works really well for me and my super dry skin! Also not to heavy which I feel helps a lot! If you subscribe to Ipsy, they occasional sell it for a really good discount so keep your eye out!
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Alexa Tomko
DryDry Skin
I have super dry skin and even when I moisturize every day it seems that no matter what concealer and foundation I use they always dry my skin and cling to the dry patches and break apart making my makeup look horrible. Anyone have any products or tricks to keep my makeup from doing this?
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Ashton Guinn
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I used to have the same problem with my dry skin, so I tried a tinted moisturizer in place of foundation and it’s been a game changer. It doesn’t crack or get patchy, and it provides just as much coverage as foundation. This is the one I use. Also, taking a look at the other products you use can be helpful as well. You don’t want to apply anything with a matte finish. Try the Milk Hydro Grip primer as well.
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Savvy Lee Ann
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Navi
CombinationCombination Skin
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