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Brow PowerFULL by IT Cosmetics
IT Cosmetics

Brow PowerFULL

4.6(284)
cruelty-free
luxury
$24.00
volumizing(41)
staying power(63)
precision(17)
sephoraBuy ($24)

Top Reviews

volumizing

volumizing

the color universal taupe matched my natural brow color very well, so i was able to use this both to fill in sparse areas and to darken my brows overall to make them stand out

- Ulta User

the functionality is perfect because it is designed with a tip that allows for thin lines to help form a natural brow but has a thick part that allows for easy filling in

- Ulta User

staying power

longlasting

i absolutely fell in live with how easy it was to apply and stay on track

- Ulta User

i was very happy with this brow pencil as it matched my brow color almost perfectly and it stayed perfectly in place all day long

- Sephora User

precision

precise application

the shape of the pencil allows me both precision and easy full coverage for a natural looking bold eyebrow

- Ulta User

it allows for perfectly precise lines

- Sephora User
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ulta userJune 05, 2019
5

Versatile: enhance your natural brows or sculpt the shape

I'm a huge fan of IT Cosmetics so I really wanted to try the Brow PowerFULL Eyebrow Pencil and I'm very glad I did! This is a mechanical pencil that has a horizontal slanted shape, and it has an eyebrow comb on the other side. The color Universal Taupe matched my natural brow color very well, so I was able to use this both to fill in sparse areas and to darken my brows overall to make them stand out. If you are going for a bold look, the pencil is opaque enough to add shape to your brows and extend the brow area if needed. Compared to other brow pencils, this is very long-lasting and stayed on through a sweaty day, without the need for a setting spray or eyebrow primer. I was impressed with how well it layered so I could control whether my brows look natural or sculpted. I plan to buy another as soon as this one runs out and I highly recommend it to everyone!

- ulta
ulta userJune 05, 2019
5

Love this Eyebrow Pencil!

This is awesome. It comes with dual things at both ends, pencil on one and a comb on the other. I use this daily as this perfectly matches with my natural brow color, adds volume, shape and definition to my brows. The texture is perfect, smooth and glides well on my eyebrows. It staying power is great as it stays for the entire day without any fading. This is super easy to use and gives shapes to the eyebrows with precision. I am glad that I got this and will continue to buy this when I am out. I would recommend it to everyone.

- ulta
ulta userJune 05, 2019
5

New Favorite Eyebrow Pencil

I'm supremely impressed how well this product worked for me. The It Cosmetics Brow PowerFULL Eyebrow Pencil leaves my brows looking so natural. It really mimics the look of real brow hairs. The slanted tip makes for a precise precision and a flawless application. The spooli brush is an added bonus and works perfectly to keep my brows well groomed. The brow color is so long lasting and stays in place all day. The color doesn't rub off at all. The color looks very natural and fills in all of my sparse areas wonderfully. I tried the Brow PowerFULL Eyebrow Pencil in the shade Taupe and it looked fabulous with my blonde hair. It complemented my light skin complexion perfectly. I love this brow pencil more than any other brow product that I've tried before. The staying power is unbelievable. It's so easy to use, blends effortlessly and looks amazing and natural looking. I love how buildable this product is. You can go as light as you wish or as dark as you please to achieve your desired look. Using this product made a world of difference on how my brows looked. I feel the Taupe color is very universal and looks great on lots of different skin tones. The spooli really helped me to blend in the color more. I really loved this product and I'm definitely repurchasing this eyebrow pencil as soon as I run out. I'm so ecstatic that I was able to try this product out and see how well it worked.

- ulta
ulta userJune 05, 2019
1

Highly dissatisfied with this product!

This IT Cosmetics Brow PowerFULL Eyebrow Pencil did not perform as well as i hoped. The product arrived broken from the base and every time i used the product and went to screw it back down so the lid would not crush the product their was a click noise and the product would be like a sling shot and almost jump out of the tube! When i applied the product to my brows and went to use the spoolie the product was smearing in other places i did not want. Also the tringular tip after one use for defining was gone and my tip ended up looking like a rounded edge on both sides. I could have cut the product to give my that tringular tip back but their is only two inches of product and by it self this product would only last me maybe two weeks if im lucky. This product did not last all day and do not touch your eyebrows or the product is going to smear all over the place. I currently use a variety of IT Cosmetics and this by far was a disappointment but like to see how they partner with dermatologists and plastic surgeons ti develop their products but this IT Cosmetics Brow PowerFULL Eyebrow Pencil needs some work because its performance and quality is by far the worst eyebrow pencil i have ever used and i do not reccomend to anyone!

- ulta
ulta userJune 05, 2019
5

Great Brow Product!

This brow pencil is awesome! First off, the color selection is great and I had a perfect match. The pigment glides on to my brows smoothly and stays put. I like that this pencil is so thick, so you are able to apply the product over the entire brow quickly. I've been using the pointed edge to do precision work on my brows as well. I would consider this THE perfect brow pencil.

- ulta