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Brow Power Universal Brow Pencil by IT Cosmetics
IT Cosmetics

Brow Power Universal Brow Pencil

staying power(297)

Top Reviews



the brow power micro eyebrow pencil is so fine-tipped that it's easy to make "hair-like" lines on the sparse areas of my brows, and then the built-in brush makes for easy blending and shaping

- Ulta User

it does a great job filling in all the sparse areas and shaping them to perfection

- Ulta User


precise application

i love how easy it goes on, the precision, & color

- Ulta User

this brow pencil is amazing and so precise

- Ulta User

staying power


this product delivered as advertised, goes on easy, blends in naturally and last all day

- Ulta User

it's easy to apply and lasts all day

- Ulta User



lasts all day until i wash off at night with regular facial cleanser (no extra effort required to remove)

- Qvc User

a major plus is that once the pencil is set and you don't touch it for a minute it's waterproof and smudge proof

- Beauty User
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ulta userJune 05, 2019

Great Brow Product!

This brow pencil is awesome! First off, the color selection is great and I had a perfect match. The pigment glides on to my brows smoothly and stays put. I like that this pencil is so thick, so you are able to apply the product over the entire brow quickly. I've been using the pointed edge to do precision work on my brows as well. I would consider this THE perfect brow pencil.

- ulta
ulta userJuly 23, 2019

Best Eyebrow Pencil I've Tried

The It Cosmetics Brow Power Micro Eyebrow Pencil has to be one of my must have favorite eyebrow pencil to use, hands down. I tried out the shade Universal Taupe. I always tend to use Taupe because it's a universal shade and it's not to dark or light and it compliments my blonde hair perfectly. I love how slim the eyebrow pencil is. The spooli is perfect to brush out my eyebrows and prep them before I start defining them. The eyebrow pencil has an extremely micro fine tip. I love that! It helps me be very precise when I'm defining my brows. I can draw on feather like strokes that look real. The eyebrow Pencil makes my brows look naturally defined. It does a great job filling in all the sparse areas and shaping them to perfection. The color is long lasting and wears well. It doesn't fade or smudge. I'm so happy that I got to try this micro eyebrow pencil. It's definitely a product I will be repurchasing as soon as I run out. If you're looking for a eyebrow pencil that gives you natural looking results and gives you well defined eyebrows, well this is the product for you. I recommend you run to your nearest beauty store and buy this eyebrow pencil. You won't regret it because it's amazing.

- ulta
ulta userJune 05, 2019

New Favorite Eyebrow Pencil

I'm supremely impressed how well this product worked for me. The It Cosmetics Brow PowerFULL Eyebrow Pencil leaves my brows looking so natural. It really mimics the look of real brow hairs. The slanted tip makes for a precise precision and a flawless application. The spooli brush is an added bonus and works perfectly to keep my brows well groomed. The brow color is so long lasting and stays in place all day. The color doesn't rub off at all. The color looks very natural and fills in all of my sparse areas wonderfully. I tried the Brow PowerFULL Eyebrow Pencil in the shade Taupe and it looked fabulous with my blonde hair. It complemented my light skin complexion perfectly. I love this brow pencil more than any other brow product that I've tried before. The staying power is unbelievable. It's so easy to use, blends effortlessly and looks amazing and natural looking. I love how buildable this product is. You can go as light as you wish or as dark as you please to achieve your desired look. Using this product made a world of difference on how my brows looked. I feel the Taupe color is very universal and looks great on lots of different skin tones. The spooli really helped me to blend in the color more. I really loved this product and I'm definitely repurchasing this eyebrow pencil as soon as I run out. I'm so ecstatic that I was able to try this product out and see how well it worked.

- ulta
QVC userAugust 19, 2016

Doesn't last/Not smudgeproof

I have a vast array of IT cosmetics that I really love. Was so excited to get this brow power trio. The demo of this trio stated they would last many months, it stays on until you take it off. I was extremely disappointed with this IT product! I don't wear makeup everyday because I am retired. Product definitely does not stay on until you take it off, it easily smears and Definitely NOT WATERPROOF! Also I used 1 brow power pencil only once or twice a week over a 2 week period and it was GONE! Many more reviews state the same. Maybe about half an inch is all you get with this pencil!! Sending back. No wonder you get a trio for this product. If you wear makeup everyday this trio may last 1 month.Really need to improve the amount of product you get per pencil and to really make it a true stay on/waterproof product. Universal? Yes. That is the only thing that was good. Definitely disappointed!!! Would not recommend. Could not give a zero so 1 star. Otherwise love most IT products❤ « less

ulta.com userApril 13, 2014

Actually universal!

I bought this just to give it a try. I'm no expert when it comes to brows, but after a bit of trial and error, and a lot of research, I figured this would be my best bet.I really thought the "Universal" shade was going to turn out to be just a marketing ploy, but it's actually ridiculously accurate. I have red/brown/auburn/whatever hair and light skin, and it works beautifully on me, as well as my mother in law who is medium toned and blonde, and my sister in law with dark hair and very fair skin. It's all about the pressure you apply it with and the buildable pigment. A light blonde/taupe turns into a dark chocolate brown with an extra few heavy strokes.The other thing I love about this is the packaging and the shape. It is a metal, automatic, twist up/twist down type pencil with a spoolie brush on the other end to blend it out for a more natural look. It also has a cap for each side, so you can throw it in a purse pocket or makeup bag and the spoolie won't latch onto things or snag or get bent or ruined.Also, the shape of this pencil is so unique! Instead of the traditional, circular pencil lead type product, this is oval shaped! Almost like a short, chubby grain of rice. So you can use it one way to create defined, more precise color, or turn it sideways and use the long end to fill in a large, sparse area quickly with natural looking color. Cause ain't nobody got time to draw a million teeny tiny "lifelike" brow hairs. This is just like- Swoop. Done. Born this way. « less

- ulta.com


Overall safe Ingredients

Cire D'abeilleacneirritant
Tocopheryl Acetatehazard
Retinyl acetatehazard
Retinyl acetatehazard
Tocopheryl Acetatehazard
Cire D'abeilleacne

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Community posts

Profile picture of Molly Niedzwiecki
Molly Niedzwiecki
DryDry Skin
What’s a brow pencil that is similar to the Benefit Precisely My Brow Pencil? I love my benefit one but I feel like I go through it so quickly, it’d be nice to have a cheaper alternative. Preferably one with a spoolie.
Profile picture of Samantha Black
Samantha Black
DryDry Skin
This product is very similar to the brow pencil you have now. You should also check out the YouTube channel makeup break up. They review makeup and can tell you how many uses a product has and if it is worth the money.
Profile picture of Maggie Harig
Maggie Harig
CombinationCombination Skin
Do yall know any good brow pencils? I have like no eyebrows hahah and im looking for some 😂❤️
Profile picture of Samantha Black
Samantha Black
DryDry Skin
This pencil is great for shaping and filling brows. The two ended pencil is much better than just a pencil alone.
Profile picture of Melanne Ortiz
Melanne Ortiz
DryDry Skin
I have very scarce eyebrows any recommendations for brow products #brows #recommendations
Profile picture of Jackie C
Jackie C
OilyOily Skin
Same I just naturally have super sparse brows and to get a more natural look I love the IT cosmetics Brow Power pencil with an L.A. Colors brow gel on top. But if your into a darker brow Anastasia Dipbrow is amazing!
Profile picture of Emily Santiago
Emily Santiago
CombinationCombination Skin
Valentine’s Day Look 💖 So happy with this pink look 🥰