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Moist & Firm BB Cream by IPKN

Moist & Firm BB Cream

staying power(19)
coverage: high coverage
Variation: FAIR

Top Reviews



highly recommend, i have combo/dehydrated skin with an oily t-zone and it's really nice, i also think it would work well for a drier skin type

- Ulta User

i have normal to combo skin and it gives great hydration

- Ulta User


blends well

it blends so well, it gives skin such a nice glowing complexion and gives me an extra boost of confidence

- Ulta User

blends well into skin and does not look like you're wearing make-up

- Nordstrom User

staying power


when set with a powder it stays all day without looking to makeupey and blends beautifully

- Ulta User

great color match (i'm super fair with cool undertones), a little is all you need, superior coverage, long wearing with a beautiful finish

- Ulta User

pore minimizing

pore minimizing

it makes my pores look smaller and gives me such a nice natural finish

- Ulta User

looks natural on skin and doesn't clog pores

- Nordstrom User



it's so lightweight that i feel like i'm not wearing makeup and my skin looks flawless

- Ulta User

this bb cream is a great alternative to tinted moisturizers and foundation overall if you’re looking for something lightweight but still has decent coverage and a natural finish

- Mira User



leaves a nive natural glow on my face and i get constant compliments on my skin when using this cream

- Ebay User

got the ipkn bb in medium and it's perfect for summer to match the rest of my tanned skin with a smoothly blended transition

- Nordstrom User


high coverage

since it is more medium to light coverage i pair it with a full coverage concealer (tarte shape tape) and my skin looks flawless

- Ulta User

coverage is medium to buildable full

- Ulta User
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Total 78 reviews
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ulta.com userJuly 6, 2018

Amazing BB/foundation

I would say this leans much more into a medium coverage foundation rather than a BB cream, which offers much less coverage on the average in my opinion. I have to mix light and light/medium, about 1/3 to 2/3 ratio to get a perfect match. The finish is dewy but lasts a long time if set, and it's better to use a smaller amount and blend in, then add more if needed. So far I've only tried it with a beauty blender only, and I really like the texture, coverage and longevity. Highly recommend, I have combo/dehydrated skin with an oily t-zone and it's really nice, I also think it would work well for a drier skin type. Just do yourself a favor and try it!

- ulta.com
Nordstrom userOctober 10, 2017

Throw out whatever you have been using!

I recently moved to South Florida, so my usual MAC foundation could not handle the humidity here. I looked for something with a lighter texture but with medium coverage. I also had an issue where I would breakout any time I wore my old foundation because it was just so heavy. This stuff is light, yet it covers and blends well. I was happy with the product just after that fact considering it actually stayed on my face. After I washed my face, I was pleasantly surprised to find that my skin looked clearer and felt smoother than before I applied the bb cream. I have noticed that my skin has looked significantly better that before I started using this product. It also smells great! I have no idea how they do it!

- Nordstrom
ulta.com userApril 14, 2020

holy grail

This bb cream is the bomb. I'm 43, sun damaged hyperpigmentation, combination skin. fair, but with a golden undertone. In the winter I'm light, summer light-medium. I bought the light medium and it's almost perfect, just a touch too dark so if your stuck between the two go for the lighter shade. it oxidizes pretty dark. Ipkn offers medium coverage and left me with a hydrated, luminous glow. It does not have a heavy sunscreen scent. It's a tad sticky but I think that lends to the slightly dewy finish. This will be my summer go-to. 

- ulta.com
ulta.com userFebruary 8, 2020

Light Coverage + Sticky

Even though I had never heard of this brand before, I decided to give it try because my It Cosmetics CC Cream started both breaking me out AND giving me dry patches... I have pretty sensitive and dry-leaning combination skin, so I was looking for something moisturizing with simple ingredients that had my skin health in mind and that was buildable. This BB cream leaves my skin looking dewy and fresh, but it makes my skin feel sticky for quite a while after application. Finishing powder is a must! I do like that this product is buildable, but I wish it wasn't as sheer as it is. The coverage doesn't last long throughout the day, and I would imagine it would melt right off in the summertime. Ultimately, I won't be repurchasing this BB cream because I felt like I had to use a lot of product for a lack luster and sticky result. Less

- ulta.com
ulta.com userOctober 8, 2019

Can't stop reaching for it!!

This is so easy. Has enough coverage while still making you look natural. Gives a very dewy finish which I LOVE. When set with a powder it stays all day without looking to makeupey and blends beautifully. Couldn't say enough good for this bad boy. I have normal to combo skin and it gives great hydration. 

- ulta.com


Overall safe Ingredients

Zinc Oxideacne
PEG-10 Dimethiconehazard
Butylene Glycolacne
Tocopheryl Acetatehazard
Palmitic Acidacne
Ethylhexyl methoxycinnamatehazard

Top video reviews


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Community posts

Profile picture of Maggie
OilyOily Skin
anyone have really good tinted moisturizer or light bb cream suggestions? i’m trying to move off of heavier foundations/ full coverage and let my skin breathe a little more
Profile picture of Mia Tagliafierro
Mia Tagliafierro
CombinationCombination Skin
I love this one!! You only need a little to cover your face because it is kind of thick, but as long as you blend really well it won’t look cakey. I tend to ditch the brush and use my hands to spread it, then blend with a brush!!